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Customer Segmentation: 
How to ‘Profile’ Your
Subscribers and Boost Email
Campaign Conversions
This presentation is
brought to you by: 

‘EIMAIL DELIVERED
How Do You Increase
Your Email Campaign
Engagement and

BOOST PROFITABILITY?
_/ _oE. E/m_>_$m
Each subscriber is UNIQUE
Create
targeted
messages

foreach
“segment”
7  T»
, _ i.  4

Pitfalls Marketers Fall Into.  ..
_/ 
3. .  ,
—'= “‘ ,  .
qw,  ' A, 
lift

4. 0
'.  : -4‘
,
Confusing
Prospects
and
Customers
(they are
VERY
DIFFERENT)
Customers at Subscribers
No Segmenting =  Fewer Opens
How to Effectively
Segment Your Email
List(s)
mm_. _ @588 2$. _o
Separate Prospects
from Customers
Ego aeemso
Create a Unique
Avatar for Each
Key Segment
Em:  a_2__em§_e_
Sort subscribers

based on what 3 
emails and offers ‘VJ Kt i "5
they respond t_o.  “
Offer Reports,  Webinars & Social Media
Once you have your
subscribers segmented
based on their interests

AND actions,  you can

adapt jLr promotions.
Optimize Your Sales Funnel by Segmenting

 ‘T
'- . II ,
Download Your Checklist: 
“8 Steps to Customer

Segmentation” 3

 

http: //vvvvw. emaildelivered. com/ customer-segmentat...
Customer Segmentation: How to ‘Profile’ Your Subscribers and Boost Email Campaign Conversions
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Customer Segmentation: How to ‘Profile’ Your Subscribers and Boost Email Campaign Conversions

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Three problems that occur when you don’t use customer segmentation are the “one size does not fit all” syndrom, message to subscriber match (or lack there of), and confusing prospects with customers. In this article we’ll tell you how to avoid all three.

Published in: Marketing
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Customer Segmentation: How to ‘Profile’ Your Subscribers and Boost Email Campaign Conversions

  1. 1. Customer Segmentation: How to ‘Profile’ Your Subscribers and Boost Email Campaign Conversions
  2. 2. This presentation is brought to you by: ‘EIMAIL DELIVERED
  3. 3. How Do You Increase Your Email Campaign Engagement and BOOST PROFITABILITY?
  4. 4. _/ _oE. E/m_>_$m
  5. 5. Each subscriber is UNIQUE
  6. 6. Create targeted messages foreach “segment”
  7. 7. 7 T» , _ i. 4 Pitfalls Marketers Fall Into. ..
  8. 8. _/ 3. . , —'= “‘ , . qw, ' A, lift 4. 0 '. : -4‘ ,
  9. 9. Confusing Prospects and Customers (they are VERY DIFFERENT)
  10. 10. Customers at Subscribers
  11. 11. No Segmenting = Fewer Opens
  12. 12. How to Effectively Segment Your Email List(s)
  13. 13. mm_. _ @588 2$. _o
  14. 14. Separate Prospects from Customers
  15. 15. Ego aeemso
  16. 16. Create a Unique Avatar for Each Key Segment
  17. 17. Em: a_2__em§_e_
  18. 18. Sort subscribers based on what 3 emails and offers ‘VJ Kt i "5 they respond t_o. “
  19. 19. Offer Reports, Webinars & Social Media
  20. 20. Once you have your subscribers segmented based on their interests AND actions, you can adapt jLr promotions.
  21. 21. Optimize Your Sales Funnel by Segmenting ‘T '- . II ,
  22. 22. Download Your Checklist: “8 Steps to Customer Segmentation” 3 http: //vvvvw. emaildelivered. com/ customer-segmentation ‘EMAIL DELIVERED

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