Are you marketing Emails going to spam & campaigns getting failed? Find out why it is happening & how you can prevent that by taking pro steps.

1. Why Are My Emails Going
To Spam? 10 Ways To
Prevent It
Began as an experiment to see if two electronic devices could
deliver a message; the concept of Email has certainly traveled a
long journey. The first Email was sent back in 1971 by Ray Tomlison.
Since then, numerous online methods have fostered communication
between people around the world. However, Email remains a
primary tool and a preferred choice among individuals for
communication.
Today, around 306 billion emails are sent and received daily, but
many emails end up in spam folders instead of inbox.
As an email marketer, you might be facing the issue of not being
able to produce tangible results from your email marketing
campaigns. Despite all the efforts and spending enough time
drafting your content, your marketing emails lead to the spam
folder.
Why does that happen? Well, the reason could be you are not
following the best HTML practices or your subject lines are
misleading.
Do you want to know how to stop your emails from going to spam?
Below are some practices that will help you get your Email to
appear in the recipient’s inbox.
WHY EMAILS GO TO SPAM
INSTEAD OF INBOX?
Your Marketing Emails are going to spam for the following reasons:
1. Not Targeting the Right Audience
2. Don’t Have the Permission of Email Subscribers

2. 3. Your IP Address is Flagged as Spam
4. Recipients Have Marked You As Spam
5. The Subject Line is Misleading
6. Inaccurate Senders Information
7. Using Spam Trigger Words
8. Attaching Too Many Files
9. Deceiving the Recipient
Also Read: Why Does Your Business Need a Domain Email
Address?
1. Not Targeting the Right Audience
The very first reason your email goes to junk can be an unclear
target audience. The most important variable in the success of your
Email Marketing is choosing the right audience. But most marketers
tend to make fundamental errors – targets too broad/narrow of an
audience, not targeting the proper geo-location, overlooking users’
preferences & behavior, operating on assumptions rather than
research, failing to adapt the current marketing scenarios, and
more.
For instance, you are a sports shoe seller whose target audience
surrounds gym enthusiasts and athletes. But if you don’t determine
your customer base and target the entire shoe market, it won’t

3. benefit you in any possible way. Above all, you won’t generate any
sales, since the audience segmentation was not right.
Let’s say you are a salesperson who signed up to receive emails to
learn about client conversion, but oftentimes you end up receiving
non-preferred promotional emails. If your target audience
doesn’t receive the preferred/right content, there are great chances
of them unsubscribing to your emails.
If you target the wrong audience, your content will fall on deaf ears
and be inaccurately marked as spam. This is why there’s no point in
appealing to an audience who has no definite interest in your
services. You need to understand who is your ideal audience, what
they search for online, and how you can interact with them.
Also Read: What Are The Benefits Of A Website For Small
Businesses
2. Don’t Have the Permission of Email Subscribers
Have you ever heard about permission-based Email Marketing?
Simply put, this type of marketing allows you to send an email to a
recipient who has given the authorization to receive your message.
But, if you don’t have permission, it will be sent straight to the
spam box.

4. Before drafting the email, you must get the recipient’s permission.
Otherwise, you can violate the CAN-SPAM Act of 2003.
To get permission from the subscribers, you will need to have an
opt-in form on your site, making it clear to them that they are
subscribing to your email list. Moreover, you must also include a
comprehensive explanation of how a recipient can opt-out of
receiving your emails in the future.
3. Your IP Address is Flagged as Spam
Even though you might not be sending spam or bulk emails, your IP
address may be listed as spam. This is likely to happen when
numerous established criteria trigger your IP Address.
For instance, if your email is suspected to be received from a
suspicious IP Address in a specific time frame, email service
providers like Google, Yahoo, Outlook, iCloud Mail, or ProtonMail will
blacklist your IP address. Any email sent from the same address will
bounce back as well.
Despite being a legitimate source, sending campaigns, services, or
products: sending your email from a spammed IP address affects
your deliverability. This could occur when you compromise on
the web hosting services. For example, when multiple individuals
operate from the same server, they are recognized as professional
spammers or when there are high bounce rates.

5. Also Read: 5 Things Small Business Should Know About Web
Hosting
4. Recipients Have Marked You As Spam
One of the most common reasons for recipients flagging you as
spam is that they might have forgotten why they subscribed to your
email list or think they made a mistake. Unfortunately, if several of
your emails get spammed, it can cause your spam filters to label
your email address as spam, diverting all of your emails to junk
automatically.
5. The Subject Line is Misleading
Did you know? 47% of users open emails based on the subject
line, while 69% of them report emails as spam based on the
subject matter. Hence, these numbers make it evident that if your
subject line doesn’t grab your users’ attention, the chances of them
flagging your email as spam can increase.
This is why crafting short, creative, personalized, and descriptive
subject lines showcasing an overview of the sent email is more than
enough. Often, marketers take it a step too far by forming

6. deceptive subject lines to trick their subscribers into opening their
emails. But this process not only breaks the trust of your
subscribers but also taints the image of your brand/company and
also infringes the anti-spam laws.
(Source: Elliot Ross Tweet)
Non-existent lottery prizes, false identity, a fake emergency, and
implying a counterfeit personal relationship are some of the subject
lines that can be deceptive.
Also Read: A Useful Guide To Building An Ecommerce
Website From Scratch
6. Inaccurate Senders Information
Another obvious and standard reason for flagging your email as
Spam is inaccurate sender’s information. Trust is one of the pillars
of successful Email marketing, yet many marketers write inaccurate
sender’s name & address, which in turn, causes suspicion among
your subscribers, leading to unsubscription or even worse, flagging
as spam.

7. For example, when you have your subdomain, you send an email or
newsletter from the same. On the contrary, when you send an email
credited from a false identity of renowned brands like Amazon or
Netflix, subscribers start to suspect your email information, leading
to them marking the email as spam. Further, you are legally liable
to receive punishment as per the CAN-SPAM Act, 2003.
7. Using Spam Trigger Words
Here’s a list of some specific words that trigger a few spam filters in
the subject line or the body of the content in the email.
 Amazing
 Cancel at any time
 Scams
 Schemes
 Promises
 Free gifts
 Gimmicks
 This is not spam
 Winner
 For only ($)

8. (Source: Securlist)
Do ensure that the above-given trigger words are just a few
examples and they might not be red flags for your email service
provider. You can also contact your service provider and make a list
of trigger words that can cause your email to land in the spam
folder.
8. Attaching Too Many Files
Using attachments is the most common practice when crafting an
email. But including multiple files in bulk will trigger spam filters, as
they might consider them harmful attachments, redirecting your
email to spam. Moreover, attachments also increase the size of the
email, making their turnaround time more than usual.
So, incorporating all the information in the body of the email is the
best way to avoid diverting your email into spam. Though you wish
to add additional information, we suggest you draft another email
content rather than an attachment.

9. 9. Deceiving the Recipient
The most common mistake that senders make all the time is
attempting to increase email open rates by tricking their subscribers
into clicking a sent message. This is where things start to turn south.
Your subscriber might mark your email as spam, and there is a high
chance of them unsubscribing to your email list.
Starting your subject line with “Fwd:” or “Re:” can imply that you
previously communicated with the subscriber. This is one of the
fastest ways to disappoint your subscriber and get your email
content marked as spam.
HOW TO STOP YOUR EMAILS
FROM GOING TO SPAM?
1. GO FOR A RELIABLE SERVICE
PROVIDER
Choosing a reliable ESP (email service provider) that has an
excellent market reputation and a positive track record is very
important. Reliable ESPs helps you stay compliant and support
authentic standards.
There are numerous ESPs for email marketing like Mailchimp,
HubSpot, Mailjet, etc., that help in analyzing the data from your
email and provide you with personalized recommendations for your
content, targeting, and automation. Plus, they also help in keep
your emails relevant and identify your email spam score. Hence,
don’t compromise and make an informed decision.
2. AVOID PURCHASED EMAIL LIST

10. If you are a business owner, you might wonder what causes emails
to go to spam. The simple answer to this question is
purchasing an email list. Many business owners tend to purchase an
email list to get the word out about their newly launched products
and services, which is where they go wrong.
When you purchase a list of email addresses from other sources or
companies and send emails without getting recipients’ consent is
known to be spamming. This can also harm the reputation of your
company. Therefore, creating an organic list of subscribers is a
smart choice.
3. GET PERMISSION BEFORE SENDING
EMAILS
We already have explained permission-based marketing. Now we
will demonstrate permission guidelines for Email marketing.

11. (Source – SEMRUSH)
The first thing to do is get express permission. Express permission
is when you have direct and transparent communication with the
users about receiving your emails. When users sign up to your
marketing channel, they become subscribers and receive emails
from the same.
Implicit permission takes place when a user engages with your
business via other means, like purchasing something or taking part
in a giveaway. This is considered that a user is interested in
receiving emails about their preferred campaigns.
Another way is to comply with the laws of your country and your
subscribers. Generally, when you send emails to your subscribers
residing in other countries, you are bound by your as well as the
rules of their country.
Last but not least. Always provide an opt-out option to your
subscribers. This allows them to easily opt out of your email
subscription anytime they want.
Also Read: Website Optimization Tips To Increase Website
Performance

12. 4. OFFER AN OPT-OUT OPTION
Do you want to make sure you are reaching a quality audience?
Then add an unsubscribe feature. Subscribers engaging with your
content will continue reading your emails, and individuals who don’t
will be able to unsubscribe when they want.
Moreover, take a look at the sending frequency. If you send too
many emails, you will pester your subscribers, leading them to
unsubscribe from your email channel.
5. BE MINDFUL OF SPAM FILTERS
Spam filters can come in several forms, so be attentive to minute
details. Here’s a list of things you must consider before pressing
send on the mail.
 Avoid all caps.
 Avoid using too many exclamation marks (!!).
 Avoid using the words – “free,” “bonus,” or “sale.”
 Avoid cliches like “Act now!” or “Call us today!”
 Limit using images in your emails.

13.  Use text alternatives for all your images.
These things might appear small, although applying them to your
email content will help you pass through the spam filters.
6. BE HONEST IN YOUR EMAILS
Creating clickbait-style subject lines is a wonderful way to engage
your subscribers, but fabricating misleading or unrelated lines will
have them looking for an unsubscribe button. Another dishonest
email tactic that should be avoided is interpreting as someone else.
These practices are unethical and illegal, leading your brand or
business into serious trouble and damaging your reputation.
7. CRAFT COMPELLING SUBJECT LINES
Subject lines are the face of an email, so making them appealing is
the finest way to promote your message. It would be great if you
keep your subject line as short as possible because if a subscriber
can’t read the full matter of the subject, it reduces the chance of
them opening the email.
The best example of a great subject line
(Sender: Syed Balkhi – WPBeginner)
It is advised to craft personalized subject lines as they have higher
opening and click-through rates.
8. VERIFY YOUR IP/DOMAIN
REPUTATION
Do you know the overall health of your domain is interpreted by
mailbox providers? Engagement, spam-compliant rates, spam traps,

14. and bounce rates are a few factors affecting the domain’s health.
This is why having a good domain reputation is essential, as it
measures the website’s trustworthiness and credibility.
Once the spam filter recognizes suspicious activity on your IP or
domain, your emails will land in the spam box. Tools like MxToolBox,
MultiRBL, and AntiAbuse will help you verify your domain
name reputation.
Also Read: Nameserver: What Is It And What Does It Do?
9. ASSESS TO ENSURE THAT YOUR
EMAIL IS NOT SPAM
Before sending the emails, do have a quick run-through of spam
from the email software. Spam check is a built-in feature in most
email software that scans your message, determining the chances
of it ending up in the spam folder.
Here’s a pro tip – One of the most suitable methods to verify that
your emails are not getting snagged by spam filters is subscribing
to your emails. Start by signing up, enabling a strict spam filter,
and making a thorough observation.
This inspection will give constant effectiveness to your email
campaigns. Likewise, you can roll out a smooth strategy for your
major campaigns. Conducting self-tests in short intervals is
recommended, as it will give you an idea of where you must make
relevant changes.
These were all the reasons why emails go to spam. Now, let us
guide how you can ensure that emails don’t go to the Junk.
10. STAYING RELEVANT

15. Focusing on the content of your email is what helps you stay
relevant. You need to figure out why you are sending the email and
whether it is useful to your subscribers. If you have the answer to
these questions, you are on the right track.
To make sure that your content is relevant, make an effort to
interact with your subscribers. Sending a catchy email about your
company, offers, discounts, promotional codes, and exclusive
personalized offers will increase email open rates, leading to
conversions.
TO SUM UP,
We understand that handling email campaigns can be challenging.
Try and follow the above pointers the next time you send marketing
emails to your subscribers, and there are good enough chances that
your email won’t draw close to the spam folder.
Source - https://www.hostitsmart.com/blog/why-are-my-emails-
going-to-spam-best-ways-to-prevent-it/