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Can Spam Act: What You Should Know

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Can Spam Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations.

Published in: Technology, Business
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Can Spam Act: What You Should Know

  1. 1. A ComplianceActfor Business
  2. 2. CAN SPAM ACT: A Compliance Act for Business
  3. 3. Don't use false or misleading header information 1
  4. 4. Don't use deceptivesubject lines (if you're using trickery to try and get your emails opened, it's probably NOT okay 2
  5. 5. Chances are, this isthe one requirement that is slippingby.Simply a small lineof text indicatingthat yourmessage is an advertisement, how they were added to yourlist, the email address from whichthey subscribed, and possiblyeven the IP from which they subscribed (Several of our clients are doingthis very well). 3 Identify the message as an ad.
  6. 6. Tell recipients where you are located. You must have a physical address in your messages (PO Boxes are OK). 4
  7. 7. Tell recipients where you are located. You must have a physical address in your messages (PO Boxes are OK). 5 Tell recipients how to opt out of future email.
  8. 8. Honor opt-out requests promptly. (See #4) 6
  9. 9. Monitor what others are doing with your brand. 7

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