@JoePulizzi #bsmart14
JOE PULIZZI’S PRESENTATION (@JoePulizzi):
The Power of Epic Content:
Six Opportunities
@JoePulizzi
Content Marketing Institute
CMI teaches marketers how to effectively own their media channels
to attract and r...
@JoePulizzi
@JoePulizzi
There Is One Key
to a Successful
Presentation
@JoePulizzi
Image courtesy of Pooky Poetry
@JoePulizzi
@JoePulizzi
The Evolution of
Content Marketing
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
91/100
http://bitly.com/cm-research
@JoePulizzi
sodahead.com
@JoePulizzi
Just 42% believe their
content marketing is effective
http://bitly.com/cm-research
@JoePulizzi
@JoePulizzi
How Many of You
Have a Documented
Content Marketing
Strategy?
@JoePulizzi
@JoePulizzi
@JoePulizzi
Sales, Savings &
Sunshine
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
CREATE A WHY FOR
EACH CHANNEL
@JoePulizzi
Create a Content Marketing
Mission Statement
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
Why?Welcome to Inc.com, the place
where entrepreneurs and business
owners can find useful information,
advice,...
@JoePulizzi
Never Build Your Content
Ship on Rented Land
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
Focus on Subscribers As
a Key Metric
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
What’s the difference
between those who
subscribe to my content
and those that don’t?
@JoePulizzi
Leverage Influencers the
Build an Audience
@JoePulizzi
@JoePulizzi
Sales
Content
Marketing
Influencer
Sharing
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
Change the Technology
Conversation
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
tractiondemand.com
@JoePulizzi
@JoePulizzi
Buy vs. Build
@JoePulizzi
Image courtesy sendgrid.com
@JoePulizzi
@JoePulizzi
1. Set Your Goals for Sales, Savings or Sunshine
2. Why Are You Using Each Channel?
3. Focus On the Reader’s O...
@JoePulizzi
@JoePulizzi
64
Joe Pulizzi
joe@contentinstitute.com
@JoePulizzi
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Ektron Synergy 2014 - The Power of Epic Content

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It’s harder than ever before to get the attention of customers and prospects. To cut through the clutter, we need to be developing the most interesting information on a consistent basis. And, that’s not easy. Content marketing evangelist Joe Pulizzi will show you the ropes, get you started, and detail a path to epic content marketing for your organization.

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  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • Ektron Synergy 2014 - The Power of Epic Content

    1. 1. @JoePulizzi #bsmart14 JOE PULIZZI’S PRESENTATION (@JoePulizzi): The Power of Epic Content: Six Opportunities
    2. 2. @JoePulizzi Content Marketing Institute CMI teaches marketers how to effectively own their media channels to attract and retain customers.
    3. 3. @JoePulizzi
    4. 4. @JoePulizzi There Is One Key to a Successful Presentation
    5. 5. @JoePulizzi Image courtesy of Pooky Poetry
    6. 6. @JoePulizzi
    7. 7. @JoePulizzi The Evolution of Content Marketing
    8. 8. @JoePulizzi
    9. 9. @JoePulizzi
    10. 10. @JoePulizzi
    11. 11. @JoePulizzi
    12. 12. @JoePulizzi
    13. 13. @JoePulizzi
    14. 14. @JoePulizzi
    15. 15. @JoePulizzi 91/100 http://bitly.com/cm-research
    16. 16. @JoePulizzi sodahead.com
    17. 17. @JoePulizzi Just 42% believe their content marketing is effective http://bitly.com/cm-research
    18. 18. @JoePulizzi
    19. 19. @JoePulizzi How Many of You Have a Documented Content Marketing Strategy?
    20. 20. @JoePulizzi
    21. 21. @JoePulizzi
    22. 22. @JoePulizzi Sales, Savings & Sunshine
    23. 23. @JoePulizzi
    24. 24. @JoePulizzi
    25. 25. @JoePulizzi
    26. 26. @JoePulizzi
    27. 27. @JoePulizzi
    28. 28. @JoePulizzi CREATE A WHY FOR EACH CHANNEL
    29. 29. @JoePulizzi Create a Content Marketing Mission Statement
    30. 30. @JoePulizzi
    31. 31. @JoePulizzi
    32. 32. @JoePulizzi
    33. 33. @JoePulizzi
    34. 34. @JoePulizzi Why?Welcome to Inc.com, the place where entrepreneurs and business owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses. 1. Core Target Audience 2. What Will Be Delivered 3. The Outcome for the Audience
    35. 35. @JoePulizzi Never Build Your Content Ship on Rented Land
    36. 36. @JoePulizzi
    37. 37. @JoePulizzi
    38. 38. @JoePulizzi
    39. 39. @JoePulizzi
    40. 40. @JoePulizzi Focus on Subscribers As a Key Metric
    41. 41. @JoePulizzi
    42. 42. @JoePulizzi
    43. 43. @JoePulizzi
    44. 44. @JoePulizzi What’s the difference between those who subscribe to my content and those that don’t?
    45. 45. @JoePulizzi Leverage Influencers the Build an Audience
    46. 46. @JoePulizzi
    47. 47. @JoePulizzi Sales Content Marketing Influencer Sharing
    48. 48. @JoePulizzi
    49. 49. @JoePulizzi
    50. 50. @JoePulizzi
    51. 51. @JoePulizzi
    52. 52. @JoePulizzi
    53. 53. @JoePulizzi Change the Technology Conversation
    54. 54. @JoePulizzi
    55. 55. @JoePulizzi
    56. 56. @JoePulizzi
    57. 57. @JoePulizzi tractiondemand.com
    58. 58. @JoePulizzi
    59. 59. @JoePulizzi Buy vs. Build
    60. 60. @JoePulizzi Image courtesy sendgrid.com
    61. 61. @JoePulizzi
    62. 62. @JoePulizzi 1. Set Your Goals for Sales, Savings or Sunshine 2. Why Are You Using Each Channel? 3. Focus On the Reader’s Outcome 4. Create a Content Marketing Mission Statement 5. Don’t Build Your Content Ship on Rented Land 6. Focus on Subscribers as a Key Metric 7. Build an Influencer List to Build Audience 8. Bake Influencers Into Your Content 9. Create an Engine to Get and Keep Subscribers 10.Consider Buying!
    63. 63. @JoePulizzi
    64. 64. @JoePulizzi 64 Joe Pulizzi joe@contentinstitute.com @JoePulizzi
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