Leverage Content Marketing and Social
Media to Engage More Customers

Join the conversation with @mhbusiness @JoePulizzi @...
Go EPIC
with Content

@JoePulizzi
Content Marketing Institute
CMI teaches marketers how to effectively own their media channels
to attract and retain custom...
@JoePulizzi

http://bitly.com/cm-research
@JoePulizzi

Just 42% believe their
content marketing is effective
@JoePulizzi

http://bitly.com/cm-research
@JoePulizzi

Find Your Why

Join the conversation with @mhbusiness @JoePulizzi @MrJasonMiles
Use #worksmarter

7
@JoePulizzi

8
@JoePulizzi

9
@JoePulizzi

10
@JoePulizzi

11
@JoePulizzi

Social Media

Search Engine
Optimization

INDIUM CONTENT

Lead
Generation
12
@JoePulizzi

Create a Content
Marketing Mission

13
@JoePulizzi

Why?

14
Welcome to Inc.com, the place
Why? business
where entrepreneurs and
owners can find useful information,
advice, insights, ...
Welcome to Inc.com, the place
Why? business
where entrepreneurs and
owners can find useful information,
advice, insights, ...
@JoePulizzi

Building Audience with
Influencers
Join the conversation with @mhbusiness @JoePulizzi @MrJasonMiles
Use #work...
@JoePulizzi

The Social Media
4-1-1 Plan
Join the conversation with @mhbusiness @JoePulizzi @MrJasonMiles
Use #worksmarter...
@JoePulizzi

19
@JoePulizzi

Influencer
Sharing

Sales

Content
Marketing
20
@JoePulizzi

21
@JoePulizzi

22
@JoePulizzi

Join the conversation with @mhbusiness @JoePulizzi @MrJasonMiles
Use #worksmarter

23
@JoePulizzi

24
@JoePulizzi

25
@JoePulizzi

Joe Pulizzi
joe@contentinstitute.com • @JoePulizzi on Twitter
27,000
Subscribers

11,700
Subscribers

34,700
Fans

3,900
9,100
Subscribers Subscribers

Join the conversation with @mhbu...
@mrjasonmiles
150 Million Monthly
Active Users
(Instagram)

@mrjasonmiles

Copyright 2013, Jason Miles
`
#1 - Product Name
#2 – Brand/Logo
#3 – Product Image
#4 – On-Image
Description
#5 – Comments &
Responses To
Comments

#6 –...
1. Images
2. Videos
1. App (Iphone & Android)
2. Web-version
Join the conversation with @mhbusiness @JoePulizzi @MrJasonMiles
Use #worksmarter
@mrjasonmiles
Copyright 2013, Jason Miles
@mrjasonmiles
Copyright 2013, Jason Miles
Join the conversation with @mhbusiness @JoePulizzi @MrJasonMiles
Use #worksmarter
@mrjasonmiles
Copyright 2013, Jason Miles
@mrjasonmiles
Copyright 2013, Jason Miles
Join the conversation with @mhbusiness @JoePulizzi @MrJasonMiles
Use #worksmarter
Join the conversation with @mhbusiness @JoePulizzi @MrJasonMiles
Use #worksmarter
Join the conversation with @mhbusiness @JoePulizzi @MrJasonMiles
Use #worksmarter
Follow me on Instagram and Twitter
@mrjasonmiles
Questions?
Don’t forget to sign up for the next event:
http://bit.ly/mhpworksmarter

Available in print and eBook
Leverage Content Marketing and Social Media to Engage More Customers
Leverage Content Marketing and Social Media to Engage More Customers
Leverage Content Marketing and Social Media to Engage More Customers
Leverage Content Marketing and Social Media to Engage More Customers
Leverage Content Marketing and Social Media to Engage More Customers
Leverage Content Marketing and Social Media to Engage More Customers
Leverage Content Marketing and Social Media to Engage More Customers
Leverage Content Marketing and Social Media to Engage More Customers
Leverage Content Marketing and Social Media to Engage More Customers
Leverage Content Marketing and Social Media to Engage More Customers
Leverage Content Marketing and Social Media to Engage More Customers
Leverage Content Marketing and Social Media to Engage More Customers
Leverage Content Marketing and Social Media to Engage More Customers
Leverage Content Marketing and Social Media to Engage More Customers
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Leverage Content Marketing and Social Media to Engage More Customers

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McGraw-Hill Professional Business Insider Work Smarter Webinar Series presents Leverage Content Marketing and Social Media to Engage More Customers

Take your marketing and your business to the next level with actual tactics and strategies leveraging content marketing programs from Joe Pulizzi and Jason Miles.

For the webinar recording visit: http://bit.ly/mhpworksmarter

Published in: Education, Business, Technology
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  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • Leverage Content Marketing and Social Media to Engage More Customers

    1. 1. Leverage Content Marketing and Social Media to Engage More Customers Join the conversation with @mhbusiness @JoePulizzi @MrJasonMiles Use #worksmarter
    2. 2. Go EPIC with Content @JoePulizzi
    3. 3. Content Marketing Institute CMI teaches marketers how to effectively own their media channels to attract and retain customers.
    4. 4. @JoePulizzi http://bitly.com/cm-research
    5. 5. @JoePulizzi Just 42% believe their content marketing is effective
    6. 6. @JoePulizzi http://bitly.com/cm-research
    7. 7. @JoePulizzi Find Your Why Join the conversation with @mhbusiness @JoePulizzi @MrJasonMiles Use #worksmarter 7
    8. 8. @JoePulizzi 8
    9. 9. @JoePulizzi 9
    10. 10. @JoePulizzi 10
    11. 11. @JoePulizzi 11
    12. 12. @JoePulizzi Social Media Search Engine Optimization INDIUM CONTENT Lead Generation 12
    13. 13. @JoePulizzi Create a Content Marketing Mission 13
    14. 14. @JoePulizzi Why? 14
    15. 15. Welcome to Inc.com, the place Why? business where entrepreneurs and owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses. @JoePulizzi 15
    16. 16. Welcome to Inc.com, the place Why? business where entrepreneurs and owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses. 1. 2. 3. @JoePulizzi Core Target Audience What Will Be Delivered The Outcome for the Audience 16
    17. 17. @JoePulizzi Building Audience with Influencers Join the conversation with @mhbusiness @JoePulizzi @MrJasonMiles Use #worksmarter 17
    18. 18. @JoePulizzi The Social Media 4-1-1 Plan Join the conversation with @mhbusiness @JoePulizzi @MrJasonMiles Use #worksmarter 18
    19. 19. @JoePulizzi 19
    20. 20. @JoePulizzi Influencer Sharing Sales Content Marketing 20
    21. 21. @JoePulizzi 21
    22. 22. @JoePulizzi 22
    23. 23. @JoePulizzi Join the conversation with @mhbusiness @JoePulizzi @MrJasonMiles Use #worksmarter 23
    24. 24. @JoePulizzi 24
    25. 25. @JoePulizzi 25
    26. 26. @JoePulizzi Joe Pulizzi joe@contentinstitute.com • @JoePulizzi on Twitter
    27. 27. 27,000 Subscribers 11,700 Subscribers 34,700 Fans 3,900 9,100 Subscribers Subscribers Join the conversation with @mhbusiness @JoePulizzi @MrJasonMiles Use #worksmarter
    28. 28. @mrjasonmiles
    29. 29. 150 Million Monthly Active Users (Instagram) @mrjasonmiles Copyright 2013, Jason Miles
    30. 30. `
    31. 31. #1 - Product Name #2 – Brand/Logo #3 – Product Image #4 – On-Image Description #5 – Comments & Responses To Comments #6 – The Post Description & Hashtags #7 – Profile Picture #8 – Profile Name #9 – Account Description #10 – Account URL Copyright 2013, Jason Miles
    32. 32. 1. Images 2. Videos
    33. 33. 1. App (Iphone & Android) 2. Web-version
    34. 34. Join the conversation with @mhbusiness @JoePulizzi @MrJasonMiles Use #worksmarter
    35. 35. @mrjasonmiles Copyright 2013, Jason Miles
    36. 36. @mrjasonmiles Copyright 2013, Jason Miles
    37. 37. Join the conversation with @mhbusiness @JoePulizzi @MrJasonMiles Use #worksmarter
    38. 38. @mrjasonmiles Copyright 2013, Jason Miles
    39. 39. @mrjasonmiles Copyright 2013, Jason Miles
    40. 40. Join the conversation with @mhbusiness @JoePulizzi @MrJasonMiles Use #worksmarter
    41. 41. Join the conversation with @mhbusiness @JoePulizzi @MrJasonMiles Use #worksmarter
    42. 42. Join the conversation with @mhbusiness @JoePulizzi @MrJasonMiles Use #worksmarter
    43. 43. Follow me on Instagram and Twitter @mrjasonmiles
    44. 44. Questions? Don’t forget to sign up for the next event: http://bit.ly/mhpworksmarter Available in print and eBook

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