Twitter Crash Course

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Twitter Crash Course

  1. 1. How to Tweet Artisan Talent
  2. 2. What is Twitter? • Twitter is a micro-blog. – Bite-sized insights into your world – Open community – Forum to share, in 140 characters or less
  3. 3. Why Use Twitter? • Artisan’s boutique vibe lends itself well to social media – All about relationships • Proves credibility: shows clients and Talent that we know what we’re doing • Immediate presence: reach audience where they are, while they’re there • Saturate the market
  4. 4. Artisan On Twitter • @ArtisanTalent (Company Page) – Used to post jobs, industry tips, and company news • Employee Pages (@FirstnameMatches) – Used by each person to build relationships, announce opportunities, and connect with clients and Talent
  5. 5. @ArtisanTalent
  6. 6. Employee Pages
  7. 7. TweetMyJobs
  8. 8. The Basics • You can follow whoever you want – Unless someone has chosen to “protect” their tweets, anyone can follow them • @replies: used to speak directly to someone (or simply mention them), while staying in the open forum – Ekelly7: On my way to @ArtisanTalent for a social media presentation
  9. 9. The Basics • DM (Direct Messages): Twitter’s version of an email; use these when you want to talk to someone directly, but don’t feel it needs to be open to the entire Twitterverse • Hash Tags (#hashtags): Placing a “#” symbol in front of a word or phrase (with no spaces) makes it searchable as a topic on twitter – When posting a job listing, you can end them with “#Jobs”
  10. 10. The Basics • RT (Re-Tweeting): RT-ing simply means reposting someone else’s tweets to share with your followers. • 2 Ways to RT: – Old School: manually typed – New School: “retweet” button
  11. 11. The Basics • RT (Re-Tweet) Manually Typed Tweet comes from you; Allows for comments Retweet Button Tweet comes from original author; No need to condense
  12. 12. Twitter & New Business • Tips for using Twitter to find new business opportunities – Follow competitors – Follow current clients – Make announcements of successful job placements (using @replies and #tags) • The key to social media opportunities lies not in your network, but your network’s network – See who people are following, and follow suit
  13. 13. Who Do I Follow? • Use Twitter search to find friends, clients, past colleagues, Talent, and other business associates • Announce on Facebook & LinkedIn that you’re active on Twitter (be sure to include your handle!)
  14. 14. Linking Facebook & Twitter • While logged into your Artisan Facebook profile, search “selective tweets” in the search bar • Download the Selective Tweets application, and type in your Twitter handle when given the option
  15. 15. Linking Facebook & Twitter • This app lets you choose which tweets appear on your Facebook profile – Type “#fb” at the end of your tweet • Added bonus: your Facebook posts will automatically post a link that says “Follow me on Twitter” and displays your handle
  16. 16. Other Tips & Resources • Bit.ly, TinyURL, etc – URL shorteners let you post links in Tweets without taking up excessive space • Post regularly, but make it meaningful • Don’t be afraid to get personal – People like to know there is an actual person handling the account
  17. 17. Other Tips & Resources From “50 Ideas on Using Twitter for Business”: #11 - Instead of answering the question, “What are you doing?”, answer the question, “What has your attention?” #14 - Ask questions. Twitter is GREAT for getting opinions. #18 - Share the human side of your company. If you’re bothering to tweet, it means you believe social media has value for human connections. Point us to pictures and other human things.
  18. 18. The End! Any questions?

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