Mehran Enterprises, popularly known for their "Just for Men" brand of hair colors, Kryolan make-ups and the Femina institute, besides others, came into existence in 1989 with its Head Office in Karachi, and has its regional office in Lahore and Zonal offices in all the major cities of Pakistan. Mehran Enterprises has a robust distribution network comprising of around 118 distributors in more than 87 cities. The company also has coverage of the major segment of Beauty Salons & Men’s Salons all over Pakistan, through a separate sales team. A training institute for the beauty segment professionals was established in the year 2003; a platform for providing training to professionals about conducting product trials, executing product launches, and also demonstration for new products to the masses. Mehran Enterprises has its own skincare & color cosmetic brands - ME - that cater to the needs of the middle income segment (the largest income segment in the country). The company has its retail chain stores, a new concept in the category launched by Mehran Enterprises. Now these retail chain stores are present in all the major cities of Pakistan. Mehran Enterprises lacked a comprehensive, integrated ERP system, operating a small number of disparate applications. The existing IT architecture comprised a number of decentralized software systems that were not tightly integrated and required significant manual intervention for reconciliation of data. Their goals are to increase revenue and market share of each of the eight (8) brand portfolios that they carry; Framesi, Sothys, Just for Men, Janssen, Femina, Kryolan, Bioline and Sweet Touch. Achieving these goals required a level of agility that they simply could not reach with their existing systems. They evaluated different solutions available in the market by local vendors and also those being provided by international software companies. After thorough deliberations they realized that the best fit for them was a BizzTrax, an integrated suite of BizzTrax ERP, including Financials, Inventory, Procurement, Sales Management and an Intelligent Business Dashboard. To optimize complex business processes, the company deployed the BizzTrax, featuring .Net technology to accelerate application response times and enable the company to react quickly to changes in supply and demand. BizzTrax (Web-based Enterprise Resource Planning / Supply Chain Management / Point of Sale) Software was declared a WINNER at the P@SHA ICT Awards 2013 in the "eLogistics & Supply Chain Applications" category in September 2013 and was a Nominee at the APICTA 2013 at Hong Kong in November 2013.

1. Case Study
for
Mehran Enterprises
Implemented
Modules:
eInventory
eSales
eBuyer
eFinancials
orBItrax

2. www.BizzTrax.com
Web-based ERP/SCM/POS Software
About Mehran Enterprises
Mehran Enterprises, popularly known for their "Just for Men"
brand of hair colors, Kryolan make-ups and the Femina institute,
besides others, came into existence in 1989 with its Head Office
in Karachi, and has its regional office in Lahore and Zonal offices
in all the major cities of Pakistan.
The company is lead by its Director, with high entrepreneurial
skills, combined with expertise of professionals in the field of
Marketing, Sales, SC, Technical, HR & Finance. Mehran
Enterprises is one of the leading importer, marketer &
distributor of European and American brands in Cosmetic and
Personal Care category. The company realized the growth
potential in the segment and hence over the years expanded its
portfolio.
Mehran Enterprises has a robust distribution network comprising
of around 118 distributors in more than 87 cities. The company

3. www.BizzTrax.com
Web-based ERP/SCM/POS Software
About Mehran Enterprises
also has coverage of the major segment of Beauty Salons &
Men’s Salons all over Pakistan, through a separate sales team.
A training institute for the beauty segment professionals was
established in the year 2003; a platform for providing training to
professionals about conducting product trials, executing product
launches, and also demonstration for new products to the
masses. Mehran Enterprises has its own skincare & color
cosmetic brands - ME - that cater to the needs of the middle
income segment (the largest income segment in the country).
The company has its retail chain stores, a new concept in the
category launched by Mehran Enterprises. Now these retail
chain stores are present in all the major cities of Pakistan.

4. www.BizzTrax.com
Web-based ERP/SCM/POS Software
Business Needs
Mehran Enterprises lacked a comprehensive, integrated ERP
system, operating a small number of disparate applications. The
existing IT architecture comprised a number of decentralized
software systems that were not tightly integrated and required
significant manual intervention for reconciliation of data.
Without integrated workflows and with no automated exchange
of data between applications and processes, the company
suffered from poor visibility into operations. Business processes
could not be monitored efficiently, leading to delays and slow
cycle times in all departments and business areas. The lack of
information integration made it increasingly difficult for Mehran
Enterprises to get the right information to decision-makers on
time, so that they could plan activities accordingly.

5. www.BizzTrax.com
Web-based ERP/SCM/POS Software
Business Challenges
As business transaction volumes increased and data volumes
grew, the company wanted to gain faster, more reliable insight
into all areas of the business. With better integration of
processes, Mehran Enterprises would be able to speed up
workflows and improve productivity.
The objective was to determine the weak and good areas of
business, manage processes more efficiently, and identify areas
where overheads could be reduced.
Their goals are to increase revenue and market share of each of
the eight (8) brand portfolios that they carry; Framesi, Sothys,
Just for Men, Janssen, Femina, Kryolan, Bioline and Sweet
Touch. Achieving these goals required a level of agility that they
simply could not reach with their existing systems. They needed
to respond very quickly to changes in market trends and
consumer behavior, which places very strong demands for

6. www.BizzTrax.com
Web-based ERP/SCM/POS Software
Business Challenges
performance and availability on their business applications. If
they could not extract, analyze and understand current situation
rapidly, they risked missing out on valuable opportunities for
growth.
Mehran Enterprises recognized that a large-scale transformation
effort was required. The company sought to sharpen insight into
its operations and improve functional efficiency. With timely
access to key performance indicators and operational data, the
company would be able to improve decision-making and provide
executive management with all information needed to lead the
organization efficiently and reach its strategic growth targets.

7. www.BizzTrax.com
Web-based ERP/SCM/POS Software
Solution
They evaluated different solutions available in the market by
local vendors and also those being provided by international
software companies. After thorough deliberations they realized
that the best fit for them was a BizzTrax, an integrated suite of
BizzTrax ERP, including Financials, Inventory, Procurement, Sales
Management and an Intelligent Business Dashboard. To optimize
complex business processes, the company deployed the BizzTrax,
featuring .Net technology to accelerate application response
times and enable the company to react quickly to changes in
supply and demand.
This high class ERP Software offers great reliability and high data
security with on-premise and on-cloud options. Mehran
Enterprises selected BizzTrax because its unique, integrated
system architecture allows the company to manage its operations
very efficiently. BizzTrax is an easy-to-use ERP Software that
provides simple scalability without compromising performance.

8. www.BizzTrax.com
Web-based ERP/SCM/POS Software
Solution
The unique combination of cost-efficient and high support
service levels made it first choice ERP software for mid-sized
enterprises.

9. www.BizzTrax.com
Web-based ERP/SCM/POS Software
What is BizzTrax?
BizzTrax (Web-based Enterprise Resource Planning / Supply Chain
Management / Point of Sale) Software was declared a WINNER at
the P@SHA ICT Awards 2013 in the "eLogistics & Supply Chain
Applications" category in September 2013 and was a Nominee at
the APICTA 2013 at Hong Kong in November 2013.
BizzTrax is a Web-Based ERP/SCM/POS Solution for Service,
Distribution, Manufacturing & Retail Industries and is available as
“on-Premise” and “on-Cloud (SAAS)” versions. A single, end-to-
end solution that incorporates a number of business critical
functions including Finance, Sales & Distribution, Inventory,
Manufacturing, Procurement, Quality Control and Cost-
management capabilities.

10. www.BizzTrax.com
Web-based ERP/SCM/POS Software
What is BizzTrax?
Multi-Language Support is built into the system's architecture and
Integrated Business Intelligence capabilities have also been
coupled with the system through a generic and proprietary
dashboard application - orBItrax, which provides the information
that matters the most, at the tap of a finger.

11. www.BizzTrax.com
Web-based ERP/SCM/POS Software
Modules Implemented at Mehran Enterprises
in the first phase
•eInventory: A powerful Inventory Management System that
builds visibility and control over inventory costs, ensuring that
there is always enough stock on-hand to meet customer/company
demands. The module monitors the stock levels, processes
inventory receipts, returns, transfers and adjustments.
•eSales: A comprehensive module that controls overall sales
activities including sales territory management,
customer/distributor management, discount and free goods
policies, creation of sales orders, dispatches, invoice processing,
recovery, advances, sales returns, debit/credit notes issuance and
approvals, coupled with detailed reports.
•eBuyer: is a complete Procurement module that generates and
tracks the purchase orders awarded to suppliers & generates their
billing, along with payments and adjustments. It reduces data

12. www.BizzTrax.com
Web-based ERP/SCM/POS Software
Modules Implemented at Mehran Enterprises
in the first phase
redundancies and ensures real-time reporting.
•eFinancials: A comprehensive module that provides the
complete integration between different areas of Finance in one
place. Revolving around the General Ledger, Accounts
Receivables and Accounts Payables, this powerful module
combines recurring & adjustment entries and generates accurate
financial reporting.
•orBItrax: A powerful and easy to use Online Reporting & Business
Intelligence Tool that facilitates users in creating, customizing,
scheduling and publishing dynamic reports through a browser-
based interface. Administrators and even ‘non-techie’ users can
setup and format reports on run-time with the help of robust
reporting wizard.

13. www.BizzTrax.com
Web-based ERP/SCM/POS Software
Why BizzTrax
•On-Premise & On-Cloud options
•Several industries' experience & expertise.
•Proven track record of over 15 years of delivering ERP systems
by EfroTech.
•Strong customer references across Pakistan.
•Business Analytics capability through graphical dashboard.
•Reduced total IT Cost .
•Best Support Services among ERP vendors.
•Flexible Pricing options.

14. www.BizzTrax.com
Web-based ERP/SCM/POS Software
Why BizzTrax
•End-to-end business management solution.
•Most recent P@SHA ICT award winner.

15. www.BizzTrax.com
Web-based ERP/SCM/POS Software
Business Improvements
Since BizzTrax implementation, Mehran Enterprises has optimized
and automated a wide range of their processes along with
workflows, helping reduce human efforts and error rates while
improved overall output. In the past, errors were not spotted
early or at all in some cases. With BizzTrax ERP information is
immediately available online, making even the smallest mistakes
obvious and helping to drive continuous improvement.
Moving to an integrated solution with real-time information
updates has improved data availability and accelerated tasks
across the entire organization. For example, in the past it took
two or three days to update product-wise sales figures. Now the
company is able to access updated sales figures in real time,
enabling more-accurate sales and inventory planning. With
correct, timely information at decision-makers’ fingertips, the

16. www.BizzTrax.com
Web-based ERP/SCM/POS Software
Business Improvements
company can better align demand & supply, sales & finance,
boosting efficiency and minimizing expenses.
Implementing BizzTrax ERP has transformed the way they work at
Mehran Enterprises and provides them with a solid platform for
driving better business performance. The combination of deep
insight, strong performance and high availability means that they
can optimize productivity, efficiency and get products out to
customers on time.
Mehran Enterprises has gained the ability to generate a complete
overview of its operations, with comprehensive reports produced
by orBItrax - Online Reporting & Business Intelligence Tool for
decision makers, helping to drive new insights across the
business. BizzTrax provided them with a tightly-integrated stream
of information and workflows, everything is now linked, from
procurement to inventory and from sales to accounting.

17. www.BizzTrax.com
Web-based ERP/SCM/POS Software
Benefits
•Streamlined a wide variety of business processes, including
inventory, purchase, sales and financial management.
•Improved inventory control by completely automated inventory
management.
•Slashed inventory costs by tightening control of stock levels
while increasing operational efficiencies.
•Complete follow-up and control of sales orders, deliveries and
invoicing.
•Improved margin control and maximize revenue generation.

18. www.BizzTrax.com
Web-based ERP/SCM/POS Software
Benefits
•Simplified complex financial and procurement processes, and
enables compliance with statutory regulations and business best
practices in Pakistan..
•Accurate management of vendor records.
•Streamlined financial processes.
•Firm control of business by giving quick access to mission-
critical financial data.

19. www.BizzTrax.com
Web-based ERP/SCM/POS Software
Conclusion
With BizzTrax-P@SHA ICT Awards 2013 Winner, Mehran
Enterprises is well-placed to maintain its edge in a highly-
competitive market, maximizing efficiency and output while
minimizing manual and laborious work. Pakistan's best Enterprise
Resource Planning software, BizzTrax ERP provides a robust basis
for a high-availability enterprise environment that is simple to
manage and does not require extensive system administration
resources.
BizzTrax provides high performance with minimum
administration workload. The reduced administration workload
increases employee productivity and frees up staff to work on
more productive tasks. BizzTrax has reduced human resources
and effort needed for system administration by up to 50 percent
at Mehran Enterprises.

20. www.BizzTrax.com
Web-based ERP/SCM/POS Software
Conclusion
Improved information availability enables the company to better
align all the operations minimizing efforts and boosting
productivity, they can now access information on all aspects of
their operations in real-time, improving process visibility and
business agility. This helps them react much faster to changing
conditions and gain a better understanding of how the business is
performing, so they can plan now their operations more
effectively and grow the business in a more controlled way.
BizzTrax accelerated Mehran Enterprises business processes by up
to 70 percent against their past performance, helping the
company to get vital information to the business much faster and
ensures that departmental targets are kept under due focus till
they are met. With BizzTrax ERP they are able to keep pace with
the strong strategic vision for their company and have improved
service delivery, increasing customer satisfaction levels
manifold.

21. www.BizzTrax.com
Web-based ERP/SCM/POS Software
Testimonial

22. www.BizzTrax.com
Web-based ERP/SCM/POS Software
Find Out More
To find out how BizzTrax can help your company streamlining
business processes, visit our website at
http://www.BizzTrax.com.