Mehran Enterprises, popularly known for their "Just for Men" brand of hair colors, Kryolan make-ups and the Femina institute, besides others, came into existence in 1989 with its Head Office in Karachi, and has its regional office in Lahore and Zonal offices in all the major cities of Pakistan.
Mehran Enterprises has a robust distribution network comprising of around 118 distributors in more than 87 cities. The company also has coverage of the major segment of Beauty Salons & Men’s Salons all over Pakistan, through a separate sales team.
A training institute for the beauty segment professionals was established in the year 2003; a platform for providing training to professionals about conducting product trials, executing product launches, and also demonstration for new products to the masses. Mehran Enterprises has its own skincare & color cosmetic brands - ME - that cater to the needs of the middle income segment (the largest income segment in the country). The company has its retail chain stores, a new concept in the category launched by Mehran Enterprises. Now these retail chain stores are present in all the major cities of Pakistan.
Mehran Enterprises lacked a comprehensive, integrated ERP system, operating a small number of disparate applications. The existing IT architecture comprised a number of decentralized software systems that were not tightly integrated and required significant manual intervention for reconciliation of data.
Their goals are to increase revenue and market share of each of the eight (8) brand portfolios that they carry; Framesi, Sothys, Just for Men, Janssen, Femina, Kryolan, Bioline and Sweet Touch. Achieving these goals required a level of agility that they simply could not reach with their existing systems.
They evaluated different solutions available in the market by local vendors and also those being provided by international software companies. After thorough deliberations they realized that the best fit for them was a BizzTrax, an integrated suite of BizzTrax ERP, including Financials, Inventory, Procurement, Sales Management and an Intelligent Business Dashboard. To optimize complex business processes, the company deployed the BizzTrax, featuring .Net technology to accelerate application response times and enable the company to react quickly to changes in supply and demand.
BizzTrax (Web-based Enterprise Resource Planning / Supply Chain Management / Point of Sale) Software was declared a WINNER at the P@SHA ICT Awards 2013 in the "eLogistics & Supply Chain Applications" category in September 2013 and was a Nominee at the APICTA 2013 at Hong Kong in November 2013.
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