1. Build the Best in Class Digital Measurement Ed Wu, ManagingAnalytics.net 2011

2. 3P + 4F =5VA Strategic Roadmap to Best in Class Digital Measurement 2 Confidential The Innovation Engine

3. Focusing on Three Strategic Pillars 3 Confidential 3

4. …to Enable Four Critical Functions 4 Confidential These functions require of different set of skills and experience Level of Impacts Level of Efforts Basic Advanced

5. …will Deliver Five Business Values 5 Confidential Internal Measurement Industry Benchmark

6. The Innovation Enginea continuous improvement process 6 Confidential Execs, Business Owners PMO Consultants Strategic business priorities Benchmark & Measurement Analytics managers Plan & identify ideas Implement results Business owners Design Content Operation IT Analysis & recommendations Test plan, design, build & execute Testing managers Design Content Operation IT Analytics managers Testing managers

7. Questions? Twitter: ed_wu Linkedin:www.linkedin.com/in/edwu2005 Blog: www.managinganalytics.net Confidential 7