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This is my homework about Public relations.

This is my homework about Public relations.

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  • 1. Introduction to communication<br />Let’s talk about Public Relations ! <br />Fall 2011<br />1<br />Communication E.B <br />
  • 2. General presentation of PR.<br />Fall 2011<br />Communication E.B <br />2<br />Communications techniques use ( by companies or persons) to develope a positive image. <br />PR is an adapted and personalized communication<br />“effective relationships with relevant public” (Jean-Pierre Beaudoin)<br />
  • 3. Targets of the PR.<br />Suppliers<br />Customers<br />Banks<br />Associations<br />Employees<br />Competitors<br />Fall 2011<br />Communication E.B <br />3<br />
  • 4. Internal PR.<br />To Create trust and confidence from the employees to the company. <br />To Build and to keep the compan’ys culture, way of doing. <br />To affirm the values of the company.<br />To motivate people. <br />Fall 2011<br />Communication E.B <br />4<br />
  • 5. Internal PR.<br />Company’snewspaper.<br />Sports events.<br />Business (convivials !) meals.<br />Fall 2011<br />Communication E.B <br />5<br />
  • 6. External PR.<br />To create, developp and keep good relationshipswith the public and audience. <br />To bewellperceived.<br />To get a positive positionning in customersmind. <br />Fall 2011<br />Communication E.B <br />6<br />
  • 7. External PR.<br />Informations Letters.<br />Open Days.<br />Pressconferences.<br />Sponsorship.<br />Relay of opinion on the internet. (PR 2.0)<br />Fall 2011<br />Communication E.B <br />7<br />
  • 8. PR 2.0<br />Nowadays, companies and brands are using social networks website to control their image. A new Job came up.<br />Fall 2011<br />Communication E.B <br />8<br />
  • 9. PR 2.0<br />Fall 2011<br />Communication E.B <br />9<br />
  • 10. Piste of Thought.<br />Speakingis one thing, acting isanother.Did the PR solve the problem of BP when the oil rig exploded ?<br />Did the PR find the good words to explain Chernobyl drama in the 80’s ? <br />Why does the Police need PR ? Everybody know what the police is doing no ? <br />Fall 2011<br />Communication E.B <br />10<br />
  • 11. Conclusion.<br />PR are here to communicate, but don’tforget to staycriticaltowards the message… Otherwiseitwouldbecomepropaganda ! <br />Fall 2011<br />Communication E.B <br />11<br />
  • 12. Sources. <br />http://fr.wikipedia.org/wiki/Relations_publiques<br />http://fr.wikipedia.org/wiki/Jean-Pierre_Beaudoin<br />http://www.polfed-fedpol.be/org/org_cgpr_orga_fr.php<br />http://fr.wikipedia.org/wiki/Propagande<br />http://www.concepteur-redacteur-blog.com/2010/05/18/relations-publiques-rp-2-0/<br />http://resosol.org/Gazette/1996/153_20.html<br />Fall 2011<br />Communication E.B <br />12<br />
  • 13. Fall 2011<br />Communication E.B <br />13<br />Thankyouverymuch for you attention.<br />I hopeitwasinteresting.<br />

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