Pr

419 views

Published on

This is my homework about Public relations.

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
419
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
5
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Pr

  1. 1. Introduction to communication<br />Let’s talk about Public Relations ! <br />Fall 2011<br />1<br />Communication E.B <br />
  2. 2. General presentation of PR.<br />Fall 2011<br />Communication E.B <br />2<br />Communications techniques use ( by companies or persons) to develope a positive image. <br />PR is an adapted and personalized communication<br />“effective relationships with relevant public” (Jean-Pierre Beaudoin)<br />
  3. 3. Targets of the PR.<br />Suppliers<br />Customers<br />Banks<br />Associations<br />Employees<br />Competitors<br />Fall 2011<br />Communication E.B <br />3<br />
  4. 4. Internal PR.<br />To Create trust and confidence from the employees to the company. <br />To Build and to keep the compan’ys culture, way of doing. <br />To affirm the values of the company.<br />To motivate people. <br />Fall 2011<br />Communication E.B <br />4<br />
  5. 5. Internal PR.<br />Company’snewspaper.<br />Sports events.<br />Business (convivials !) meals.<br />Fall 2011<br />Communication E.B <br />5<br />
  6. 6. External PR.<br />To create, developp and keep good relationshipswith the public and audience. <br />To bewellperceived.<br />To get a positive positionning in customersmind. <br />Fall 2011<br />Communication E.B <br />6<br />
  7. 7. External PR.<br />Informations Letters.<br />Open Days.<br />Pressconferences.<br />Sponsorship.<br />Relay of opinion on the internet. (PR 2.0)<br />Fall 2011<br />Communication E.B <br />7<br />
  8. 8. PR 2.0<br />Nowadays, companies and brands are using social networks website to control their image. A new Job came up.<br />Fall 2011<br />Communication E.B <br />8<br />
  9. 9. PR 2.0<br />Fall 2011<br />Communication E.B <br />9<br />
  10. 10. Piste of Thought.<br />Speakingis one thing, acting isanother.Did the PR solve the problem of BP when the oil rig exploded ?<br />Did the PR find the good words to explain Chernobyl drama in the 80’s ? <br />Why does the Police need PR ? Everybody know what the police is doing no ? <br />Fall 2011<br />Communication E.B <br />10<br />
  11. 11. Conclusion.<br />PR are here to communicate, but don’tforget to staycriticaltowards the message… Otherwiseitwouldbecomepropaganda ! <br />Fall 2011<br />Communication E.B <br />11<br />
  12. 12. Sources. <br />http://fr.wikipedia.org/wiki/Relations_publiques<br />http://fr.wikipedia.org/wiki/Jean-Pierre_Beaudoin<br />http://www.polfed-fedpol.be/org/org_cgpr_orga_fr.php<br />http://fr.wikipedia.org/wiki/Propagande<br />http://www.concepteur-redacteur-blog.com/2010/05/18/relations-publiques-rp-2-0/<br />http://resosol.org/Gazette/1996/153_20.html<br />Fall 2011<br />Communication E.B <br />12<br />
  13. 13. Fall 2011<br />Communication E.B <br />13<br />Thankyouverymuch for you attention.<br />I hopeitwasinteresting.<br />

×