1. APDS’s Role:
Property Disposition Services
Marketing & Outreach Services
Date of Service:
2010
The Neighborhood SHOcase
Bay Area Coalition
Project Scope
As a high cost market the Bay Area is affected differently by the impact of foreclosures, the ability to
dispose of real estate to working families at an affordable price is more challenging. In an effort to
stimulate the housing market, the City of Oakland and a Bay Area Coalition worked with APD Solutions
(APDS) to implement a Neighborhood SHOcase strategy.
The SHOcase offers a buyer-friendly environment for any family regardless of their credit challenges or
where they are on their path to homeownership. Participants are able to speak with lenders, real estate
professionals, and housing counseling agencies to ensure they're ready to become homeowners and
actually purchase a select group of affordable homes made available at a discount for one day only. The
SHOcase was organized by a public-private coalition consisting of 13 local and national organizations with
properties assembled for sale at special discounts from various sellers. The unique ingredient of the
APDS SHOcase is the assembling of all stakeholders who influence the targeted community’s foreclosure
and development needs. This has produced proven success because it is mutually beneficial, trusted, and
sustainable.
Our Work
APDS serves as event organizer and sponsor. We coordinate all event participants and necessary
resources that make the project possible. We design the marketing and outreach strategies in
collaboration with the Bay Area coalition. The SHOcase is a successful disposition approach that employs
3 basic concepts:
 Pre-Marketing Efforts – Concentrated grassroots and high level marketing approaches to reach
people in multiple languages
 Buyer Preparation Assistance – Starting 4-6 weeks before the event APDS and its partners
provide homebuyer preparation seminars
 Owner-Occupant Focused vs. Investor Centered – These events are available to working
families
Initiative Deliverables
 Design all project management templates & marketing material
 Development of advanced multi-lingual marketing strategies and sale of initiative assets
 Management of project time-lines and anticipated completion dates
 Solicitation of home show vendors providing complementary services (flooring, landscape, etc.)
 Management of real estate professionals & asset managers
Oakland, CA
171 17th Street, Suite 1625 Atlanta, GA 30363 / Telephone: (404) 921-3131 / Fax: (404) 921–3141 / www.APDSolutions.com
Property Disposition Services
The Bay Area Neighborhood SHOcase
PROJECT PROFILE