Launching great enterprise mobile apps that beat the competition (Torsten Mayer)

1. |April 2015 | Torsten Meyer | Sr. Director EU Channel & Marketing
Launching great
enterprise mobile apps
that beat the competition

2. |
3,500+
CUSTOMERS
2
A P P L A U S E B Y T H E N U M B E R S
75,000+
B U I L D S T E S T E D
175,000+
P R O F E S S I O N A L
T E S T E R S
500 Million+
A P P S TO R E
R E V I E W S C R AW L E D
OVER 1.5 MILLION
I N - T H E - W I L D I S S U E S R E P O R T E D B Y T E S T E R S

3. | 3
APPS ARE GATEWAY TO YOUR BRAND & BUSINESS

4. | 4
THEY MUST DO MORE THAN MERELY WORK…
4

5. | 5
THE NEW NECESSITY IS TO DELIGHT USERS

6. | 6
U S E R S A R E M O R E V O C A L T H A N E V E R

7. | 7
U S E R P E R C E P T I O N I S R E A L I T Y
Source: Compuware Mobile App Usage survey

8. | 8
5 REASONS THIS MATTERS MORE THAN EVER

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1. THE APPS ECONOMY IS ULTRA-COMPETITIVE

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2. SWITCHING COSTS ARE AT OR NEAR ZERO

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W H A T I S T H I S N U M B E R ?
% O F U S E R S T H A T W O U L D R E T R Y A N A P P A F T E R 2 F A I L U R E S

12. | 12OpenSignal Android Fragmentation Visualized (July 2013)
3. FRAGMENTATION (OF ALL KINDS) SPIKING

13. |
Personal Computers
(Desktop And Notebook)
Smartphones
Tablets
Smart TVs
Wearables
0
1 000
2 000
3 000
4 000
5 000
6 000
7 000
8 000
9 000
10 000
#OfDevices(InMillions)
Global Internet Device Installed Base Forecast
13Business Insider (Business Intelligence Estimates) 2013
4. IT’S NOT JUST MOBILE

14. | 14
5. THE SPEED OF DEVELOPMENT & TESTING

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ARE YOU PREPARED TO SURVIVE – AND THRIVE?

16. |
USERS DON’T COMPARTMENTALIZE QUALITY
16
A H A ! M O M E N T

17. | 17
WINNING APPS & COMPANIES DON’T EITHER

18. |
360°APP QUALITY
QU AL I TY, DEFINED BY YOUR US E RS
18
T H E N E W M E A S U R I N G S T I C K

19. |
The Challenge
•••
WHAT THIS MEANS
FOR YOU

20. |
YOUR TEST LABS ARE HERE YOUR USERS ARE HERE
Modern apps need real-world testing, where users live, work &
play
20
T H E P R O B L E M W I T H T H E S T A T U S Q U O

21. | 21
I N - T H E - W I L D T E S T I N G S E R V I C E S
• Testing beyond the QA lab (in-
house or offshore)
• Test coverage where your
users work, live & play
• Across devices, OSes &
carriers
• Real testers, real devices, real-
world conditions
• Across the SDLC

22. |
I N - T H E - W I L D T E S T I N G S E R V I C E S
F U N C T I O N A L
TESTING
U S A B I L I T Y
TESTING
L O C A L I Z ATI O N
TESTING
LOAD
TESTING
S E C U R I T Y
TESTING
Do your apps function flawlessly
in the hands of your users?
Are your apps as intuitive and
easy-to-use as you think?
Are your apps primed to thrive in
different markets & cultures?
Can your apps handle the peaks
& pressures of the real world?
Are your apps protecting your
users data & privacy?

23. | 23
A P P Q U A L I T Y T O O L S
A P P L A U S E
SDK
Discover crashes in real time
and distribute builds
A P P L A U S E
A N A LY T I C S
Listen to what your users are
saying in the app stores
360˚ APP Q UALITY
D A S H B O A R D
Access all of your app quality
results in a single place

24. | 24
3 6 0 ° A P P Q U A L I T Y D A S H B O A R D

25. |
C L O S E D L O O P O F T E S T & F E E D B A C K
25
Tester End UsersDeveloper
Build distribution1 In-app bug reporting2
Crash log reporting
4
In-app user feedback3
Product/Marketer
Sentiment Analysis5
Builds
User Feedback
Crash logs
BugsBugs & Crashes
Quality Dashboard
with Sentiment Analysis

26. |
T i m e t o m a r k e t D e v i c e c o v e r a g e
① Testing over nights or
weekends
② Testcase execution
within hours
③ Build up a dedicated test
team which knows all
products and
understands internals
④ Availability 24/7
① Every new feature can
be tested on all
required devices.
② Testing on a regular
base just before every
release
③ Over 140.000 Testers
with 300.000 devices
available to build the
team with the highest
fit
26
S u m m a r y
W o r l d w i d e
e x e c u t i o n
① 134 Testmanager in
24+ countries. Testers
are located in over 150
countries.
② Functional testing in
each target market
③ Testing under real
conditions (car, tube,
coutryside, airport etc)
E n l a r g e y o u r
i n t e r n a l Q A -
p o w e r
① Testplan creation
② Dedicated QA-Expert
and Projectmanagers
③ Virtual test team incl.
Specialists for certain
circumstances
④ On-Site resources for
complex test scenarios
1 2 3 4

27. | 27
C a s e S t u d y

28. |
The Challenge
•••
QUESTIONS?
ANSWERS.
Torsten Meyer | tmeyer@applause.com