Earthsite - Digital Media for Sustainable Brands - Services 2012

Digital Media for Sustainable Brands Services Overview

Company Overview Earthsite is a boutique digital media agency for sustainable brands. Our company specializes in branding strategy; web design, and social media marketing. We have over 10 years experience with clients in the Natural Products, Clean Tech, Education, Non-Profit, Government, Events, and Transportation industries. We are located in Marin County, North of San Francisco.

Earthsite TeamJoey Shepp Lisa Winter Green MBA Senior Designer PrincipalChief Strategist Stacie Shepp Ashwani Dher Green MBA Senior Web DeveloperBusiness DevelopmentSocial Media Strategist Lillian Dignan Ryan Milani Project Manager Green MBA Web Developer SEO/SEM Specialist Copywriter

Services Overview Brand Strategy Web Design & Development Social Media Marketing

Brand StrategyWe translate sustainability into brand value.

Logo Design•  Creative Concept Development•  Styling and Variations•  Revitalizing existing identities•  Style Guide Development•  Website Integration

Marketing Strategy Develop integrated online marketing strategy•  Branded Website•  Search engine optimization•  E-mail marketing•  Electronic press kits•  Social media engagement•  Influencer outreach strategy•  Contests and sweepstakes•  Sales Landing Pages

Market Research•  Target Market Assessment•  Competitive Analysis•  Market Trends•  Keyword Volume Analysis•  Social Search

Website DesignWe develop integrated web solutions.

100’s of Websites Launched

Design and Architecture  Logo / Identity  Showcase Design  Page Layout  Template Architecture  Modules and Widgets  Copywriting and Editing  Legacy Considerations

Content Management Systems  Wordpress, Joomla and Drupal  Easy to manage  Versatile organization  Responsive menus  Secure online login  Training included

Integrated Blogs  Quick Posting  Categories and Tags  Social Media Sharing  Search Engine Friendly  Email/RSS Subscriptions

Search Engine Optimization  Site Map  Keyword Strategy  Search Engine Friendly URLs  Webmaster Tools  Legacy URL Redirects

E-commerce  Full Featured Shopping Cart  Detailed Product Information  Shipping/Payment Options  Coupons and Discounts  Customer Records  Automated Emails  Owned or Service Models

Social Integrations  Subscription Buttons  Latest Tweets Module  Facebook Fan Box  Embedded Videos  Comments

Sales Integrations  Landing Pages  Advanced Analytics  Goal/Coupon Tracking  Lead Collection  Pipeline Analysis  Conversation Testing

Quality Assurance  Contract Completion Checklist  Cross-Browser Tested  Meets Modern Web Standards  No Downtime Launch  Post-Launch Support

Social MediaWe build loyal customer communities.

Service Models•  Phone or Onsite •  Strategic Consulting•  Monthly Retainer •  Supported Management •  Full-Service Management•  Life of Campaign •  New product launches, events and social media/ press releases

Social Media Strategy  Discovery and Assessment  Establish Objectives  Competitive Analysis  Campaign Creative Design  Content Production Strategy  Social Sharing Strategy  Establish Metrics Baselines  Technology Recommendations

Content Production  Development of content production strategy including key sources, topics, and policy  Tracking and sharing relevant news  Daily micro-blogging through Facebook, Twitter, Pinterest, Google +, Linkedin, etc.  Weekly blogging about company news and updates

Metrics and Reporting  Identification of key reporting metrics  Integration of monitoring tools including Google Analytics and Facebook Insights  Monthly analysis and recommendations based on key metrics

Facebook Brand Pages  Strategy and Integration of Facebook Timeline  Daily posting of content and responding to community  Analysis/Optimization of Facebook Insights social metrics

Twitter Management  Strategy and Integration  Daily micro-blogging  Engage influencers  Follower and Link Monitoring

More Social Media  We utilize the networks best suited for the client’s needs, including…  Pinterest, LinkedIn, Google+, Youtube, Flickr, Vimeo and more!

Social Media Campaign Case Study: WholeSoy Yogurt Various  Non-GMO Month   Take Action Guide   Four-part WholeSoy Blog on GMOs   Blogger Outreach  Holiday Recipes & Chefs   Recipes Directory: over 30 recipes submitted by top vegan chefs  New Product Announcements   Samples sent to VIP Chefs for reviews and recipes   Blog announcements   Social Media Teasers

Product Launch Campaigns Case Study: Wallaby Organic Greek YogurtWebsite   Greek Yogurt Product Details   Blog AnnouncementsBlogger & Press Outreach   Copywriting and editing of press release   Press Release Distribution through online service increasing website SEO   Outreach to over 100 Food, Dairy and Organic Bloggers   Outreach to over 30 Dairy, Food, Organic PublicationsFacebook Sweepstakes   (continued on next slide)

Social Media Contests Case Study: Wallaby OMG…Oh My Greek! Sweepstakes  2,000+ Sweepstakes Entries (Emails)  1,500 New Facebook Likes  Over 3,000 Average Reached Per Day  Over 1,000,000 Reached in Total Campaign Development and management of Social Media contests, encouraging participation with customer communities.

Electronic Press Kits  Press Release Development and Distribution  Company and Product Fact Sheets  Product Sell Sheets  High Resolution Product Images and Company Logo  Recent Press Articles  Press/Media Contacts

Blogger/Press Outreach  Copywriting Social Media and Press Releases  Targeted Blogger/Press Contact List Building  Product sample and coupon offers  Develop newsworthy industry announcements “I will definitely be on the lookout for this product in stores in the near  Leverage extensive Earthsite future. If you like Greek yogurt, I can network give this one my full recommendation.”

Email Marketing  Email Services Integrations  Email Template Design  Copywriting and Layout  List Management  Online Surveys  Open/Link Tracking

Campaign Microsites  Development of sub-branded microsites for collection of leads or driving specific marketing objectives.  Case Study: Real Goods Solar ZeroDownSolarOffer.com   Generated 317 leads in 2 months (leads worth $500+)

Online Advertising  Full management of online advertising campaigns including Google Keyword Ads and Facebook Ads, Cost per Click (CPC) Campaigns  Great way to ramp up social media efforts for short term goals  Advertising budget separate

Video Production  Production of Internet Videos  Video editing/post-production  Converting/Uploading/Tagging Videos and distribution via Podcasting and Social Media  Case Study: Green Festival TV   100’s of speaker videos produced over a 5 year period   Full iTunes audio and video podcasts

Training and Support  Onsite and Webinar training sessions  Train client and key stakeholders on Social Media strategy, best- practices  Custom strategies  Extensive experience training/speaking JoeyShepp.com/Speaking

ContactStacie Shepp(415)259-4546stacie@earthsite.net Earthsite.net

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Earthsite - Digital Media for Sustainable Brands - Services 2012

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Earthsite - Digital Media for Sustainable Brands - Services 2012 Presentation Transcript