50 Million Reasons to Get Involved<br />Making the Most of Your TripAdvisor Presence<br />Presented by<br />Victoria Delan...
Opportunity knocks…<br />“Travel review Web sites and hotel reviews on online travel agencies (OTAs) are among the most in...
3<br />“Planning and review sites are still on the rise… Despite widespread stagnancy even among nontransactional websites...
A commissioned survey conducted by Forrester Consulting on behalf of TripAdvisor, “2010 Q4 Forrester/TripAdvisor Custom On...
A commissioned survey conducted by Forrester Consulting on behalf of TripAdvisor, “2010 Q4 Forrester/TripAdvisor Custom On...
6<br />
TripAdvisor reviews are largely positive<br />Average score is 3.90<br />8<br />
Introducing your new Management Center!<br />9<br />
http://www.tripadvisor.co.uk/Owners<br />
11<br />
Re-organized and streamlined <br />12<br />
13<br />All the familiar tools, just easier to find<br />13<br />
14<br />TripAdvisor for Business Blog<br /><ul><li>Accessible on Management Center
Content
Videos
Tip sheets
How-to guides
Webinar schedule</li></li></ul><li><ul><li>How to Market Your Property on TripAdvisor for Free
Get More Reviews and Make the Most of Them
The Power of Management Responses to Guests’ Reviews
How to Earn TripAdvisor Awards and Promote Your Property</li></ul>15<br />Videos<br />
<ul><li>New Management Center Tools to Build Your Business
Market Your Property for Free: Eight Easy Tips
Responding to Traveler Reviews: Best Practices
How to Earn TripAdvisor Awards & Promote Your Property
Top 10 Reasons to Get a Business Listing
Set up a Successful Special Order: Top 10 Tips</li></ul>16<br />Tip sheets<br />
<ul><li>How to Market Your Property on TripAdvisor for Free
How to Respond to Traveler Reviews on TripAdvisor
How to Make the Most of Photo Content & Management Tools on TripAdvisor
How to Make a Great Promotional Video for Your Business
How to Boost Direct Bookings with TripAdvisor Business Listings
Much more!</li></ul>17<br />How-to guides<br />
Taking a closer look at your listing<br />18<br />
How to encourage reviews<br />19<br />
Get notified of new reviews<br />20<br />
Details: Your opportunity to differentiate<br />21<br />
Photos & video – the more, the better<br />Primary photo<br />22<br />
Performance tracking<br />Benchmark against local competition<br />23<br />23<br />
24<br />Updating articles<br />
25<br />90% of the forum <br />posts are responded to<br />in 24hrs!<br />South Africa FORUMS: <br />Topics:<br />19,660<b...
Management Responses<br />26<br />
Seeinga management response to reviewsis important to me.<br />A commissioned survey conducted by Forrester Consulting on ...
A management response<br />to a good review makes<br />me think highly of the hotel.<br />A management response to<br />a ...
If I was considering two comparable properties, the presence of management responses on one would sway me in its favor.<br...
Upcoming SlideShare
Loading in...5
×

Trip Advisor Seminar

3,784

Published on

Seminar Presentation by Victoria Delaney of Trip Advisor at the E-Tourism Africa Summit 2011 in Cape Town

Published in: Technology, Business
1 Comment
9 Likes
Statistics
Notes
No Downloads
Views
Total Views
3,784
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
182
Comments
1
Likes
9
Embeds 0
No embeds

No notes for slide
  • Of course, there’s a right and a wrong way to do everything…..These are a few management responses that didn’t make it on to our site – we do make an effort to save impetuous owners from themselves -- but they nicely illustrate what you don’t want to do. Take a few minutes to review our management response policies, also available in our Owners’ Center. Your response does need to be family-friendly, professional, and in line with all of our guidelines in order to be published.
  • Trip Advisor Seminar

    1. 1. 50 Million Reasons to Get Involved<br />Making the Most of Your TripAdvisor Presence<br />Presented by<br />Victoria Delany<br />16 September 2011<br />eTourism Africa Summit<br />
    2. 2. Opportunity knocks…<br />“Travel review Web sites and hotel reviews on online travel agencies (OTAs) are among the most influential forces most frequently cited by travellers when shopping.”<br />-PhoCusWright, Social Media in Travel, June 2010<br />2<br />
    3. 3. 3<br />“Planning and review sites are still on the rise… Despite widespread stagnancy even among nontransactional websites, planning and reviews websites bucked the trend by attracting more visitors in 2010.” <br />-PhoCusWright, Online Traffic and Conversion Report 2nd ed., February 2011<br />…and it’s still growing<br />
    4. 4. A commissioned survey conducted by Forrester Consulting on behalf of TripAdvisor, “2010 Q4 Forrester/TripAdvisor Custom Online Survey”<br />4<br />How important are user reviews to you when determining which hotel to stay at?<br />
    5. 5. A commissioned survey conducted by Forrester Consulting on behalf of TripAdvisor, “2010 Q4 Forrester/TripAdvisor Custom Online Survey”<br />5<br />I won’t book a property unless it has reviews.<br />
    6. 6. 6<br />
    7. 7.
    8. 8. TripAdvisor reviews are largely positive<br />Average score is 3.90<br />8<br />
    9. 9. Introducing your new Management Center!<br />9<br />
    10. 10. http://www.tripadvisor.co.uk/Owners<br />
    11. 11. 11<br />
    12. 12. Re-organized and streamlined <br />12<br />
    13. 13. 13<br />All the familiar tools, just easier to find<br />13<br />
    14. 14. 14<br />TripAdvisor for Business Blog<br /><ul><li>Accessible on Management Center
    15. 15. Content
    16. 16. Videos
    17. 17. Tip sheets
    18. 18. How-to guides
    19. 19. Webinar schedule</li></li></ul><li><ul><li>How to Market Your Property on TripAdvisor for Free
    20. 20. Get More Reviews and Make the Most of Them
    21. 21. The Power of Management Responses to Guests’ Reviews
    22. 22. How to Earn TripAdvisor Awards and Promote Your Property</li></ul>15<br />Videos<br />
    23. 23. <ul><li>New Management Center Tools to Build Your Business
    24. 24. Market Your Property for Free: Eight Easy Tips
    25. 25. Responding to Traveler Reviews: Best Practices
    26. 26. How to Earn TripAdvisor Awards & Promote Your Property
    27. 27. Top 10 Reasons to Get a Business Listing
    28. 28. Set up a Successful Special Order: Top 10 Tips</li></ul>16<br />Tip sheets<br />
    29. 29. <ul><li>How to Market Your Property on TripAdvisor for Free
    30. 30. How to Respond to Traveler Reviews on TripAdvisor
    31. 31. How to Make the Most of Photo Content & Management Tools on TripAdvisor
    32. 32. How to Make a Great Promotional Video for Your Business
    33. 33. How to Boost Direct Bookings with TripAdvisor Business Listings
    34. 34. Much more!</li></ul>17<br />How-to guides<br />
    35. 35. Taking a closer look at your listing<br />18<br />
    36. 36. How to encourage reviews<br />19<br />
    37. 37. Get notified of new reviews<br />20<br />
    38. 38. Details: Your opportunity to differentiate<br />21<br />
    39. 39. Photos & video – the more, the better<br />Primary photo<br />22<br />
    40. 40. Performance tracking<br />Benchmark against local competition<br />23<br />23<br />
    41. 41. 24<br />Updating articles<br />
    42. 42. 25<br />90% of the forum <br />posts are responded to<br />in 24hrs!<br />South Africa FORUMS: <br />Topics:<br />19,660<br />Posts:<br />118,929<br />
    43. 43. Management Responses<br />26<br />
    44. 44. Seeinga management response to reviewsis important to me.<br />A commissioned survey conducted by Forrester Consulting on behalf of TripAdvisor, “2010 Q4 Forrester/TripAdvisor Custom Online Survey”<br />27<br />
    45. 45. A management response<br />to a good review makes<br />me think highly of the hotel.<br />A management response to<br />a bad review reassures me.<br />A commissioned survey conducted by Forrester Consulting on behalf of TripAdvisor, “2010 Q4 Forrester/TripAdvisor Custom Online Survey”<br />28<br />
    46. 46. If I was considering two comparable properties, the presence of management responses on one would sway me in its favor.<br />A commissioned survey conducted by Forrester Consulting on behalf of TripAdvisor, “2010 Q4 Forrester/TripAdvisor Custom Online Survey”<br />29<br />
    47. 47. 30<br />
    48. 48. 31<br />
    49. 49. 32<br />
    50. 50. But not this way…<br />“People that lack taste and a life of their own should try to venture out into the real world instead of hiding behind a computer spewing meaningless factless verbiage.”<br />“Prove the date of your stay because such an incident has never been recorded in the archives of our Hotel. We regret that some customers spoil the time by writing negative comments for Hotels.”<br />33<br />
    51. 51. A commissioned survey conducted by Forrester Consulting on behalf of TripAdvisor, “2010 Q4 Forrester/TripAdvisor Custom Online Survey”<br />34<br />An aggressive management response to a bad review makes the hotel look worse.<br />
    52. 52. Traveller feedback on management responses<br />“I like it that the Hotel management responds to posts here – says a lot about their focus on their customers.”<br />-TripAdvisor member hazy-amersham<br />“I also like the fact that a management representative replies to some comments made by guests. This tells me that ‘Lennons on Chifley’ are a hotel that care about their guests and reputation and go to lengths to acknowledge and rectify issues. Well done.”<br />-TripAdvisor member Rosli<br />“The manager of the hotel did respond, but it took him a month to do so. I appreciate the seemingly thorough response given, but I wish he’d done so in a more timely manner. I might have overcome my concerns about the safety of staying at his hotel and kept my reservation.” <br />-TripAdvisor member OhioGirlScout<br />35<br />
    53. 53. Get TripAdvisor to work for you:<br />Keep customers on your site with the helpof TripAdvisor information <br />36<br />
    54. 54. 37<br />
    55. 55. Utilize your online marketing tools<br />38<br />
    56. 56. Add badges & widgets to your website<br />39<br />
    57. 57. 40<br />
    58. 58. The future is digital:<br />Be a part of it!<br />41<br />
    59. 59. The wisdom of friends: Inspiration<br />44%of U.S. travelers always or often consult friends and family for travel advice <br />- TripAdvisor Survey<br />42<br />
    60. 60. Hotel & travel search on the go<br />43<br />
    61. 61. Three powerful forces transforming travel<br />Content<br />Mobile<br />Social<br />Real Opinions<br />Recent<br />Relevant to you<br />Friend Graph<br />Sharing<br />Consumption<br />Always Available<br />Location Based<br />Socially Aware<br />44<br />
    62. 62. Note to self: <br />Register with the new Management Center today– FREE!<br />Upload photos and video to TripAdvisor listing – FREE!<br />Use reminder tools to encourage guests to write reviews – FREE!<br />Sign up for new review notification and respond to select reviews – FREE!<br />Add TripAdvisor content to your website with badges and widgets – FREE!<br />45<br />
    63. 63. How can we help?<br /><ul><li>Phone
    64. 64. 1-866-322-5942
    65. 65. 1-617-431-6424 (outside of the U.S.)
    66. 66. URL
    67. 67. www.tripadvisor.com/Owners</li></ul>46<br />
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×