SlideShare a Scribd company logo
1 of 76
Download to read offline
© 2015 eMarketer Inc.
Worldwide Ad Spending Trends—Follow the Money
Made possible by
Ad Spending Trends
AdRoll’s recent findings
Mobile: small screens are proving profitable
Social and mobile: the ultimate teamwork
The future of retargeting
Marketers are drawn to
properties that offer massive
audiences with a clear intent to
shop or share
© 2015 eMarketer Inc.
Learn more about digital marketing with an
eMarketer corporate subscription
Around 200 eMarketer reports are published
each year. Here are some recent reports you
may be interested in:
Q&A Session
Made possible by
You will receive an email tomorrow
with a link to view the deck and
webinar recording.
To learn more: www.emarketer.com/products
800-405-0844 or webinars@emarketer.com
Geoffrey Ramsey
Worldwide Ad Spending
Trends—Follow the Money
 Worldwide Ad Spending
 Worldwide Internet and Mobile Users
 US Ad Spending
 US Digital Users
 UK Ad Spending
 UK Internet Mobile and Tablet Users

More Related Content

What's hot

Presentation: Solving for Audience/Index-Based Buying: A National Retail Story
Presentation: Solving for Audience/Index-Based Buying: A National Retail StoryPresentation: Solving for Audience/Index-Based Buying: A National Retail Story
Presentation: Solving for Audience/Index-Based Buying: A National Retail StoryMediaPost
 
Keynote: It's More About Customers and Less About Channels
Keynote: It's More About Customers and Less About ChannelsKeynote: It's More About Customers and Less About Channels
Keynote: It's More About Customers and Less About ChannelsMediaPost
 
Citron hollowell
Citron hollowellCitron hollowell
Citron hollowellMediaPost
 
20/20 Insights: Mobile Marketing Predictions from 20 Marketing Leaders
20/20 Insights: Mobile Marketing Predictions from 20 Marketing Leaders20/20 Insights: Mobile Marketing Predictions from 20 Marketing Leaders
20/20 Insights: Mobile Marketing Predictions from 20 Marketing LeadersDialogTech
 
New screens, new measurements
New screens, new measurementsNew screens, new measurements
New screens, new measurementsiProspect Norge
 
Connecting consumers through data
Connecting consumers through dataConnecting consumers through data
Connecting consumers through dataiProspect Norge
 
IAB Canada Roadshow 2015: The Future of Programmatic Advertising
IAB Canada Roadshow 2015: The Future of Programmatic Advertising IAB Canada Roadshow 2015: The Future of Programmatic Advertising
IAB Canada Roadshow 2015: The Future of Programmatic Advertising IAB Canada
 
LUMA Digital Brief 001 - The Good, the Bad & the Ugly of Digital Advertising
LUMA Digital Brief 001 - The Good, the Bad & the Ugly of Digital AdvertisingLUMA Digital Brief 001 - The Good, the Bad & the Ugly of Digital Advertising
LUMA Digital Brief 001 - The Good, the Bad & the Ugly of Digital AdvertisingLUMA Partners
 
Big Optimization in a Mobile-First World
Big Optimization in a Mobile-First WorldBig Optimization in a Mobile-First World
Big Optimization in a Mobile-First WorldDialogTech
 
"Retro-programmatic": A Look at Programmatic Marketing Yesterday, Today and T...
"Retro-programmatic": A Look at Programmatic Marketing Yesterday, Today and T..."Retro-programmatic": A Look at Programmatic Marketing Yesterday, Today and T...
"Retro-programmatic": A Look at Programmatic Marketing Yesterday, Today and T...Rubicon Project
 
SaaS, meet the phone.
SaaS, meet the phone.SaaS, meet the phone.
SaaS, meet the phone.Invoca
 
Mobile Enterprise Trends 2015 - Emergence Capital
Mobile Enterprise Trends 2015 - Emergence CapitalMobile Enterprise Trends 2015 - Emergence Capital
Mobile Enterprise Trends 2015 - Emergence CapitalEmergence Capital
 
Expert Panel: Decoding the Impact of the iOS 14 Update
Expert Panel: Decoding the Impact of the iOS 14 UpdateExpert Panel: Decoding the Impact of the iOS 14 Update
Expert Panel: Decoding the Impact of the iOS 14 UpdateTinuiti
 
The Rise of Mobile Technology in Retail - Infographic by RapidValue
The Rise of Mobile Technology in Retail - Infographic by RapidValueThe Rise of Mobile Technology in Retail - Infographic by RapidValue
The Rise of Mobile Technology in Retail - Infographic by RapidValueRapidValue
 
Drive business growth with top digital marketing trends in 2021
Drive business growth with top digital marketing trends in 2021Drive business growth with top digital marketing trends in 2021
Drive business growth with top digital marketing trends in 2021Kelly Ston
 
B2B Marketing Trends 2016
B2B Marketing Trends 2016B2B Marketing Trends 2016
B2B Marketing Trends 2016Joseph D
 
True Retail Innovators & Disruptors: Who Is Ahead Of The Times #RIC5
True Retail Innovators & Disruptors: Who Is Ahead Of The Times #RIC5True Retail Innovators & Disruptors: Who Is Ahead Of The Times #RIC5
True Retail Innovators & Disruptors: Who Is Ahead Of The Times #RIC5G3 Communications
 

What's hot (20)

Presentation: Solving for Audience/Index-Based Buying: A National Retail Story
Presentation: Solving for Audience/Index-Based Buying: A National Retail StoryPresentation: Solving for Audience/Index-Based Buying: A National Retail Story
Presentation: Solving for Audience/Index-Based Buying: A National Retail Story
 
Keynote: It's More About Customers and Less About Channels
Keynote: It's More About Customers and Less About ChannelsKeynote: It's More About Customers and Less About Channels
Keynote: It's More About Customers and Less About Channels
 
Citron hollowell
Citron hollowellCitron hollowell
Citron hollowell
 
20/20 Insights: Mobile Marketing Predictions from 20 Marketing Leaders
20/20 Insights: Mobile Marketing Predictions from 20 Marketing Leaders20/20 Insights: Mobile Marketing Predictions from 20 Marketing Leaders
20/20 Insights: Mobile Marketing Predictions from 20 Marketing Leaders
 
New screens, new measurements
New screens, new measurementsNew screens, new measurements
New screens, new measurements
 
Connecting consumers through data
Connecting consumers through dataConnecting consumers through data
Connecting consumers through data
 
IAB Canada Roadshow 2015: The Future of Programmatic Advertising
IAB Canada Roadshow 2015: The Future of Programmatic Advertising IAB Canada Roadshow 2015: The Future of Programmatic Advertising
IAB Canada Roadshow 2015: The Future of Programmatic Advertising
 
LUMA Digital Brief 001 - The Good, the Bad & the Ugly of Digital Advertising
LUMA Digital Brief 001 - The Good, the Bad & the Ugly of Digital AdvertisingLUMA Digital Brief 001 - The Good, the Bad & the Ugly of Digital Advertising
LUMA Digital Brief 001 - The Good, the Bad & the Ugly of Digital Advertising
 
Big Optimization in a Mobile-First World
Big Optimization in a Mobile-First WorldBig Optimization in a Mobile-First World
Big Optimization in a Mobile-First World
 
Mike rich
Mike richMike rich
Mike rich
 
"Retro-programmatic": A Look at Programmatic Marketing Yesterday, Today and T...
"Retro-programmatic": A Look at Programmatic Marketing Yesterday, Today and T..."Retro-programmatic": A Look at Programmatic Marketing Yesterday, Today and T...
"Retro-programmatic": A Look at Programmatic Marketing Yesterday, Today and T...
 
SaaS, meet the phone.
SaaS, meet the phone.SaaS, meet the phone.
SaaS, meet the phone.
 
Andy fisher
Andy fisherAndy fisher
Andy fisher
 
Mobile Enterprise Trends 2015 - Emergence Capital
Mobile Enterprise Trends 2015 - Emergence CapitalMobile Enterprise Trends 2015 - Emergence Capital
Mobile Enterprise Trends 2015 - Emergence Capital
 
Expert Panel: Decoding the Impact of the iOS 14 Update
Expert Panel: Decoding the Impact of the iOS 14 UpdateExpert Panel: Decoding the Impact of the iOS 14 Update
Expert Panel: Decoding the Impact of the iOS 14 Update
 
The Rise of Mobile Technology in Retail - Infographic by RapidValue
The Rise of Mobile Technology in Retail - Infographic by RapidValueThe Rise of Mobile Technology in Retail - Infographic by RapidValue
The Rise of Mobile Technology in Retail - Infographic by RapidValue
 
Drive business growth with top digital marketing trends in 2021
Drive business growth with top digital marketing trends in 2021Drive business growth with top digital marketing trends in 2021
Drive business growth with top digital marketing trends in 2021
 
B2B Marketing Trends 2016
B2B Marketing Trends 2016B2B Marketing Trends 2016
B2B Marketing Trends 2016
 
True Retail Innovators & Disruptors: Who Is Ahead Of The Times #RIC5
True Retail Innovators & Disruptors: Who Is Ahead Of The Times #RIC5True Retail Innovators & Disruptors: Who Is Ahead Of The Times #RIC5
True Retail Innovators & Disruptors: Who Is Ahead Of The Times #RIC5
 
Amazon
AmazonAmazon
Amazon
 

Similar to eMarketer Webinar: Worldwide Ad Spending Trends—Follow the Money

eMarketer Webinar: Programmatic Video—The Dramatic Rise of Connected TV, Apps...
eMarketer Webinar: Programmatic Video—The Dramatic Rise of Connected TV, Apps...eMarketer Webinar: Programmatic Video—The Dramatic Rise of Connected TV, Apps...
eMarketer Webinar: Programmatic Video—The Dramatic Rise of Connected TV, Apps...eMarketer
 
eMarketer Webinar: Mobile Messaging Trends—Tapping into SMS, Mobile Email and...
eMarketer Webinar: Mobile Messaging Trends—Tapping into SMS, Mobile Email and...eMarketer Webinar: Mobile Messaging Trends—Tapping into SMS, Mobile Email and...
eMarketer Webinar: Mobile Messaging Trends—Tapping into SMS, Mobile Email and...eMarketer
 
eMarketer Webinar: Key Digital Trends—15 Things to Know for 2015
eMarketer Webinar: Key Digital Trends—15 Things to Know for 2015eMarketer Webinar: Key Digital Trends—15 Things to Know for 2015
eMarketer Webinar: Key Digital Trends—15 Things to Know for 2015eMarketer
 
Iab Local Presentation Cleveland
Iab Local Presentation ClevelandIab Local Presentation Cleveland
Iab Local Presentation ClevelandDave Rigotti
 
E marketer omnichannel cross platform attribution
E marketer omnichannel cross platform attributionE marketer omnichannel cross platform attribution
E marketer omnichannel cross platform attributionAdCMO
 
Export presentation january 132011
Export presentation january 132011Export presentation january 132011
Export presentation january 132011Moshe Vaknin
 
eMarketer Webinar: Key Digital Trends, a Midyear Update
eMarketer Webinar: Key Digital Trends, a Midyear UpdateeMarketer Webinar: Key Digital Trends, a Midyear Update
eMarketer Webinar: Key Digital Trends, a Midyear UpdateeMarketer
 
eMarketer Webinar: Key Digital Trends for 2014
eMarketer Webinar: Key Digital Trends for 2014eMarketer Webinar: Key Digital Trends for 2014
eMarketer Webinar: Key Digital Trends for 2014eMarketer
 
E marketer webinar_mobile_social_geolocation
E marketer webinar_mobile_social_geolocationE marketer webinar_mobile_social_geolocation
E marketer webinar_mobile_social_geolocationShashank Singh
 
eMarketer Webinar: Mobile, Social & Geolocation—Key Trends for Marketers
eMarketer Webinar: Mobile, Social & Geolocation—Key Trends for MarketerseMarketer Webinar: Mobile, Social & Geolocation—Key Trends for Marketers
eMarketer Webinar: Mobile, Social & Geolocation—Key Trends for MarketerseMarketer
 
eMarketer Webinar: Digital Media Scorecard—How Canadian Marketers Rate the Ef...
eMarketer Webinar: Digital Media Scorecard—How Canadian Marketers Rate the Ef...eMarketer Webinar: Digital Media Scorecard—How Canadian Marketers Rate the Ef...
eMarketer Webinar: Digital Media Scorecard—How Canadian Marketers Rate the Ef...eMarketer
 
For brands, social media shows returns but measurement hurdles remain e mar...
For brands, social media shows returns but measurement hurdles remain   e mar...For brands, social media shows returns but measurement hurdles remain   e mar...
For brands, social media shows returns but measurement hurdles remain e mar...Amanda Snyder
 
eMarketer Webinar: The Omnichannel Challenge—Cross-Platform Attribution
eMarketer Webinar: The Omnichannel Challenge—Cross-Platform AttributioneMarketer Webinar: The Omnichannel Challenge—Cross-Platform Attribution
eMarketer Webinar: The Omnichannel Challenge—Cross-Platform AttributioneMarketer
 
Newsletters, Mail & SMS: how to improve your goals with them
Newsletters, Mail & SMS:  how to improve  your goals with themNewsletters, Mail & SMS:  how to improve  your goals with them
Newsletters, Mail & SMS: how to improve your goals with themdriver86
 
Central Role Of Affiliate Marketing - Michael Steckler - Platform A
Central Role Of Affiliate Marketing - Michael Steckler - Platform ACentral Role Of Affiliate Marketing - Michael Steckler - Platform A
Central Role Of Affiliate Marketing - Michael Steckler - Platform Aauexpo Conference
 
Bibblio - NOAH19 Berlin
Bibblio - NOAH19 BerlinBibblio - NOAH19 Berlin
Bibblio - NOAH19 BerlinNOAH Advisors
 
Understanding The Uk Affiliate Landscape
Understanding The Uk Affiliate LandscapeUnderstanding The Uk Affiliate Landscape
Understanding The Uk Affiliate LandscapeAffiliate Summit
 
eMarketer Webinar: Mobile Marketing Trends, Insights and Best Practices
eMarketer Webinar: Mobile Marketing Trends, Insights and Best PracticeseMarketer Webinar: Mobile Marketing Trends, Insights and Best Practices
eMarketer Webinar: Mobile Marketing Trends, Insights and Best PracticeseMarketer
 

Similar to eMarketer Webinar: Worldwide Ad Spending Trends—Follow the Money (20)

Digital marketing trends and innovations
Digital marketing trends and innovationsDigital marketing trends and innovations
Digital marketing trends and innovations
 
eMarketer Webinar: Programmatic Video—The Dramatic Rise of Connected TV, Apps...
eMarketer Webinar: Programmatic Video—The Dramatic Rise of Connected TV, Apps...eMarketer Webinar: Programmatic Video—The Dramatic Rise of Connected TV, Apps...
eMarketer Webinar: Programmatic Video—The Dramatic Rise of Connected TV, Apps...
 
eMarketer Webinar: Mobile Messaging Trends—Tapping into SMS, Mobile Email and...
eMarketer Webinar: Mobile Messaging Trends—Tapping into SMS, Mobile Email and...eMarketer Webinar: Mobile Messaging Trends—Tapping into SMS, Mobile Email and...
eMarketer Webinar: Mobile Messaging Trends—Tapping into SMS, Mobile Email and...
 
eMarketer Webinar: Key Digital Trends—15 Things to Know for 2015
eMarketer Webinar: Key Digital Trends—15 Things to Know for 2015eMarketer Webinar: Key Digital Trends—15 Things to Know for 2015
eMarketer Webinar: Key Digital Trends—15 Things to Know for 2015
 
Iab Local Presentation Cleveland
Iab Local Presentation ClevelandIab Local Presentation Cleveland
Iab Local Presentation Cleveland
 
E marketer omnichannel cross platform attribution
E marketer omnichannel cross platform attributionE marketer omnichannel cross platform attribution
E marketer omnichannel cross platform attribution
 
Export presentation january 132011
Export presentation january 132011Export presentation january 132011
Export presentation january 132011
 
eMarketer Webinar: Key Digital Trends, a Midyear Update
eMarketer Webinar: Key Digital Trends, a Midyear UpdateeMarketer Webinar: Key Digital Trends, a Midyear Update
eMarketer Webinar: Key Digital Trends, a Midyear Update
 
eMarketer Webinar: Key Digital Trends for 2014
eMarketer Webinar: Key Digital Trends for 2014eMarketer Webinar: Key Digital Trends for 2014
eMarketer Webinar: Key Digital Trends for 2014
 
E marketer webinar_mobile_social_geolocation
E marketer webinar_mobile_social_geolocationE marketer webinar_mobile_social_geolocation
E marketer webinar_mobile_social_geolocation
 
eMarketer Webinar: Mobile, Social & Geolocation—Key Trends for Marketers
eMarketer Webinar: Mobile, Social & Geolocation—Key Trends for MarketerseMarketer Webinar: Mobile, Social & Geolocation—Key Trends for Marketers
eMarketer Webinar: Mobile, Social & Geolocation—Key Trends for Marketers
 
Euro car parts
Euro car partsEuro car parts
Euro car parts
 
eMarketer Webinar: Digital Media Scorecard—How Canadian Marketers Rate the Ef...
eMarketer Webinar: Digital Media Scorecard—How Canadian Marketers Rate the Ef...eMarketer Webinar: Digital Media Scorecard—How Canadian Marketers Rate the Ef...
eMarketer Webinar: Digital Media Scorecard—How Canadian Marketers Rate the Ef...
 
For brands, social media shows returns but measurement hurdles remain e mar...
For brands, social media shows returns but measurement hurdles remain   e mar...For brands, social media shows returns but measurement hurdles remain   e mar...
For brands, social media shows returns but measurement hurdles remain e mar...
 
eMarketer Webinar: The Omnichannel Challenge—Cross-Platform Attribution
eMarketer Webinar: The Omnichannel Challenge—Cross-Platform AttributioneMarketer Webinar: The Omnichannel Challenge—Cross-Platform Attribution
eMarketer Webinar: The Omnichannel Challenge—Cross-Platform Attribution
 
Newsletters, Mail & SMS: how to improve your goals with them
Newsletters, Mail & SMS:  how to improve  your goals with themNewsletters, Mail & SMS:  how to improve  your goals with them
Newsletters, Mail & SMS: how to improve your goals with them
 
Central Role Of Affiliate Marketing - Michael Steckler - Platform A
Central Role Of Affiliate Marketing - Michael Steckler - Platform ACentral Role Of Affiliate Marketing - Michael Steckler - Platform A
Central Role Of Affiliate Marketing - Michael Steckler - Platform A
 
Bibblio - NOAH19 Berlin
Bibblio - NOAH19 BerlinBibblio - NOAH19 Berlin
Bibblio - NOAH19 Berlin
 
Understanding The Uk Affiliate Landscape
Understanding The Uk Affiliate LandscapeUnderstanding The Uk Affiliate Landscape
Understanding The Uk Affiliate Landscape
 
eMarketer Webinar: Mobile Marketing Trends, Insights and Best Practices
eMarketer Webinar: Mobile Marketing Trends, Insights and Best PracticeseMarketer Webinar: Mobile Marketing Trends, Insights and Best Practices
eMarketer Webinar: Mobile Marketing Trends, Insights and Best Practices
 

More from eMarketer

eMarketer Webinar: Video Beyond TV
eMarketer Webinar: Video Beyond TVeMarketer Webinar: Video Beyond TV
eMarketer Webinar: Video Beyond TVeMarketer
 
eMarketer Webinar: Digital Advertising on Amazon and the Duopoly—What It Mean...
eMarketer Webinar: Digital Advertising on Amazon and the Duopoly—What It Mean...eMarketer Webinar: Digital Advertising on Amazon and the Duopoly—What It Mean...
eMarketer Webinar: Digital Advertising on Amazon and the Duopoly—What It Mean...eMarketer
 
eMarketer Webinar: Customer Experience—Driving Engagement with Data, Analytic...
eMarketer Webinar: Customer Experience—Driving Engagement with Data, Analytic...eMarketer Webinar: Customer Experience—Driving Engagement with Data, Analytic...
eMarketer Webinar: Customer Experience—Driving Engagement with Data, Analytic...eMarketer
 
eMarketer Webinar: Marketing Data Management—What B2Bs Need to Know
eMarketer Webinar: Marketing Data Management—What B2Bs Need to KnoweMarketer Webinar: Marketing Data Management—What B2Bs Need to Know
eMarketer Webinar: Marketing Data Management—What B2Bs Need to KnoweMarketer
 
Webinar: Social Listening Best Practices from 3 Leading Brands
Webinar: Social Listening Best Practices from 3 Leading BrandsWebinar: Social Listening Best Practices from 3 Leading Brands
Webinar: Social Listening Best Practices from 3 Leading BrandseMarketer
 
Webinar: How Real-Time Content Marketing Can Supercharge Social Engagement
Webinar: How Real-Time Content Marketing Can Supercharge Social Engagement Webinar: How Real-Time Content Marketing Can Supercharge Social Engagement
Webinar: How Real-Time Content Marketing Can Supercharge Social Engagement eMarketer
 
eMarketer Webinar: Artificial Intelligence—Finding Value Beyond the Hype
eMarketer Webinar: Artificial Intelligence—Finding Value Beyond the HypeeMarketer Webinar: Artificial Intelligence—Finding Value Beyond the Hype
eMarketer Webinar: Artificial Intelligence—Finding Value Beyond the HypeeMarketer
 
eMarketer Webinar: Email’s Role in Omnichannel Marketing—Beyond the Opens and...
eMarketer Webinar: Email’s Role in Omnichannel Marketing—Beyond the Opens and...eMarketer Webinar: Email’s Role in Omnichannel Marketing—Beyond the Opens and...
eMarketer Webinar: Email’s Role in Omnichannel Marketing—Beyond the Opens and...eMarketer
 
Marketing Attribution—New Tech, New Trends, New Thinking
Marketing Attribution—New Tech, New Trends, New ThinkingMarketing Attribution—New Tech, New Trends, New Thinking
Marketing Attribution—New Tech, New Trends, New ThinkingeMarketer
 
eMarketer Webinar: B2B Mobile—How to Effectively Reach the Ever-More Mobile B...
eMarketer Webinar: B2B Mobile—How to Effectively Reach the Ever-More Mobile B...eMarketer Webinar: B2B Mobile—How to Effectively Reach the Ever-More Mobile B...
eMarketer Webinar: B2B Mobile—How to Effectively Reach the Ever-More Mobile B...eMarketer
 
eMarketer Webinar: Customer Experience—How to Navigate the Journey Toward Cus...
eMarketer Webinar: Customer Experience—How to Navigate the Journey Toward Cus...eMarketer Webinar: Customer Experience—How to Navigate the Journey Toward Cus...
eMarketer Webinar: Customer Experience—How to Navigate the Journey Toward Cus...eMarketer
 
eMarketer Webinar: Digital Trends in Canada—What You Need to Know for 2017
eMarketer Webinar: Digital Trends in Canada—What You Need to Know for 2017eMarketer Webinar: Digital Trends in Canada—What You Need to Know for 2017
eMarketer Webinar: Digital Trends in Canada—What You Need to Know for 2017eMarketer
 
B2B Personalization—How to Deliver Custom Experiences to Buyers
B2B Personalization—How to Deliver Custom Experiences to BuyersB2B Personalization—How to Deliver Custom Experiences to Buyers
B2B Personalization—How to Deliver Custom Experiences to BuyerseMarketer
 
eMarketer Webinar: Marketing Technology 2017—It’s More Than Just the Stack
eMarketer Webinar: Marketing Technology 2017—It’s More Than Just the StackeMarketer Webinar: Marketing Technology 2017—It’s More Than Just the Stack
eMarketer Webinar: Marketing Technology 2017—It’s More Than Just the StackeMarketer
 
eMarketer Webinar: Cross-Device Targeting--What to Watch for in 2017
eMarketer Webinar: Cross-Device Targeting--What to Watch for in 2017eMarketer Webinar: Cross-Device Targeting--What to Watch for in 2017
eMarketer Webinar: Cross-Device Targeting--What to Watch for in 2017eMarketer
 
eMarketer Webinar: Mid-Holiday Season Retail Update & Post-Thanksgiving Recap
eMarketer Webinar: Mid-Holiday Season Retail Update & Post-Thanksgiving RecapeMarketer Webinar: Mid-Holiday Season Retail Update & Post-Thanksgiving Recap
eMarketer Webinar: Mid-Holiday Season Retail Update & Post-Thanksgiving RecapeMarketer
 
eMarketer Webinar: Key Digital Trends for 2017
eMarketer Webinar: Key Digital Trends for 2017eMarketer Webinar: Key Digital Trends for 2017
eMarketer Webinar: Key Digital Trends for 2017eMarketer
 
eMarketer Webinar: Account-Based Marketing—Beyond the Hype
eMarketer Webinar: Account-Based Marketing—Beyond the HypeeMarketer Webinar: Account-Based Marketing—Beyond the Hype
eMarketer Webinar: Account-Based Marketing—Beyond the HypeeMarketer
 
eMarketer Webinar: Millennials—A Moving Target for Marketers
eMarketer Webinar: Millennials—A Moving Target for MarketerseMarketer Webinar: Millennials—A Moving Target for Marketers
eMarketer Webinar: Millennials—A Moving Target for MarketerseMarketer
 
eMarketer Webinar: Artificial Intelligence—The Future Is Already Here
eMarketer Webinar: Artificial Intelligence—The Future Is Already HereeMarketer Webinar: Artificial Intelligence—The Future Is Already Here
eMarketer Webinar: Artificial Intelligence—The Future Is Already HereeMarketer
 

More from eMarketer (20)

eMarketer Webinar: Video Beyond TV
eMarketer Webinar: Video Beyond TVeMarketer Webinar: Video Beyond TV
eMarketer Webinar: Video Beyond TV
 
eMarketer Webinar: Digital Advertising on Amazon and the Duopoly—What It Mean...
eMarketer Webinar: Digital Advertising on Amazon and the Duopoly—What It Mean...eMarketer Webinar: Digital Advertising on Amazon and the Duopoly—What It Mean...
eMarketer Webinar: Digital Advertising on Amazon and the Duopoly—What It Mean...
 
eMarketer Webinar: Customer Experience—Driving Engagement with Data, Analytic...
eMarketer Webinar: Customer Experience—Driving Engagement with Data, Analytic...eMarketer Webinar: Customer Experience—Driving Engagement with Data, Analytic...
eMarketer Webinar: Customer Experience—Driving Engagement with Data, Analytic...
 
eMarketer Webinar: Marketing Data Management—What B2Bs Need to Know
eMarketer Webinar: Marketing Data Management—What B2Bs Need to KnoweMarketer Webinar: Marketing Data Management—What B2Bs Need to Know
eMarketer Webinar: Marketing Data Management—What B2Bs Need to Know
 
Webinar: Social Listening Best Practices from 3 Leading Brands
Webinar: Social Listening Best Practices from 3 Leading BrandsWebinar: Social Listening Best Practices from 3 Leading Brands
Webinar: Social Listening Best Practices from 3 Leading Brands
 
Webinar: How Real-Time Content Marketing Can Supercharge Social Engagement
Webinar: How Real-Time Content Marketing Can Supercharge Social Engagement Webinar: How Real-Time Content Marketing Can Supercharge Social Engagement
Webinar: How Real-Time Content Marketing Can Supercharge Social Engagement
 
eMarketer Webinar: Artificial Intelligence—Finding Value Beyond the Hype
eMarketer Webinar: Artificial Intelligence—Finding Value Beyond the HypeeMarketer Webinar: Artificial Intelligence—Finding Value Beyond the Hype
eMarketer Webinar: Artificial Intelligence—Finding Value Beyond the Hype
 
eMarketer Webinar: Email’s Role in Omnichannel Marketing—Beyond the Opens and...
eMarketer Webinar: Email’s Role in Omnichannel Marketing—Beyond the Opens and...eMarketer Webinar: Email’s Role in Omnichannel Marketing—Beyond the Opens and...
eMarketer Webinar: Email’s Role in Omnichannel Marketing—Beyond the Opens and...
 
Marketing Attribution—New Tech, New Trends, New Thinking
Marketing Attribution—New Tech, New Trends, New ThinkingMarketing Attribution—New Tech, New Trends, New Thinking
Marketing Attribution—New Tech, New Trends, New Thinking
 
eMarketer Webinar: B2B Mobile—How to Effectively Reach the Ever-More Mobile B...
eMarketer Webinar: B2B Mobile—How to Effectively Reach the Ever-More Mobile B...eMarketer Webinar: B2B Mobile—How to Effectively Reach the Ever-More Mobile B...
eMarketer Webinar: B2B Mobile—How to Effectively Reach the Ever-More Mobile B...
 
eMarketer Webinar: Customer Experience—How to Navigate the Journey Toward Cus...
eMarketer Webinar: Customer Experience—How to Navigate the Journey Toward Cus...eMarketer Webinar: Customer Experience—How to Navigate the Journey Toward Cus...
eMarketer Webinar: Customer Experience—How to Navigate the Journey Toward Cus...
 
eMarketer Webinar: Digital Trends in Canada—What You Need to Know for 2017
eMarketer Webinar: Digital Trends in Canada—What You Need to Know for 2017eMarketer Webinar: Digital Trends in Canada—What You Need to Know for 2017
eMarketer Webinar: Digital Trends in Canada—What You Need to Know for 2017
 
B2B Personalization—How to Deliver Custom Experiences to Buyers
B2B Personalization—How to Deliver Custom Experiences to BuyersB2B Personalization—How to Deliver Custom Experiences to Buyers
B2B Personalization—How to Deliver Custom Experiences to Buyers
 
eMarketer Webinar: Marketing Technology 2017—It’s More Than Just the Stack
eMarketer Webinar: Marketing Technology 2017—It’s More Than Just the StackeMarketer Webinar: Marketing Technology 2017—It’s More Than Just the Stack
eMarketer Webinar: Marketing Technology 2017—It’s More Than Just the Stack
 
eMarketer Webinar: Cross-Device Targeting--What to Watch for in 2017
eMarketer Webinar: Cross-Device Targeting--What to Watch for in 2017eMarketer Webinar: Cross-Device Targeting--What to Watch for in 2017
eMarketer Webinar: Cross-Device Targeting--What to Watch for in 2017
 
eMarketer Webinar: Mid-Holiday Season Retail Update & Post-Thanksgiving Recap
eMarketer Webinar: Mid-Holiday Season Retail Update & Post-Thanksgiving RecapeMarketer Webinar: Mid-Holiday Season Retail Update & Post-Thanksgiving Recap
eMarketer Webinar: Mid-Holiday Season Retail Update & Post-Thanksgiving Recap
 
eMarketer Webinar: Key Digital Trends for 2017
eMarketer Webinar: Key Digital Trends for 2017eMarketer Webinar: Key Digital Trends for 2017
eMarketer Webinar: Key Digital Trends for 2017
 
eMarketer Webinar: Account-Based Marketing—Beyond the Hype
eMarketer Webinar: Account-Based Marketing—Beyond the HypeeMarketer Webinar: Account-Based Marketing—Beyond the Hype
eMarketer Webinar: Account-Based Marketing—Beyond the Hype
 
eMarketer Webinar: Millennials—A Moving Target for Marketers
eMarketer Webinar: Millennials—A Moving Target for MarketerseMarketer Webinar: Millennials—A Moving Target for Marketers
eMarketer Webinar: Millennials—A Moving Target for Marketers
 
eMarketer Webinar: Artificial Intelligence—The Future Is Already Here
eMarketer Webinar: Artificial Intelligence—The Future Is Already HereeMarketer Webinar: Artificial Intelligence—The Future Is Already Here
eMarketer Webinar: Artificial Intelligence—The Future Is Already Here
 

Recently uploaded

Situation Analysis | Management Company.
Situation Analysis | Management Company.Situation Analysis | Management Company.
Situation Analysis | Management Company.DanielaQuiroz63
 
Uncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 ReportsUncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 ReportsVWO
 
Marketing Management Presentation Final.pptx
Marketing Management Presentation Final.pptxMarketing Management Presentation Final.pptx
Marketing Management Presentation Final.pptxabhishekshetti14
 
Defining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotlerDefining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotlerAmirNasiruog
 
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceAvoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceDamien ROBERT
 
How to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setupsHow to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setupsssuser4571da
 
The Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship DeckThe Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship DeckToluwanimi Balogun
 
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceDelhi Call girls
 
Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination:  Put your business at the forefront of local searches!Local SEO Domination:  Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!dstvtechnician
 
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxUnraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxelizabethella096
 
What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?riteshhsociall
 
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service OnlineCALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Onlineanilsa9823
 
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesGoogle 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesSearch Engine Journal
 
Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxUnraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxelizabethella096
 
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...Benjamin Szturmaj
 

Recently uploaded (20)

Situation Analysis | Management Company.
Situation Analysis | Management Company.Situation Analysis | Management Company.
Situation Analysis | Management Company.
 
Uncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 ReportsUncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 Reports
 
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose GuirgisCreator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
 
Marketing Management Presentation Final.pptx
Marketing Management Presentation Final.pptxMarketing Management Presentation Final.pptx
Marketing Management Presentation Final.pptx
 
Defining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotlerDefining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotler
 
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceAvoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
 
How to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setupsHow to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setups
 
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan ScheltgenHow to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
 
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
 
The Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship DeckThe Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship Deck
 
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
 
Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination:  Put your business at the forefront of local searches!Local SEO Domination:  Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!
 
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxUnraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
 
Brand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLaneBrand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLane
 
What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?
 
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service OnlineCALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
 
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesGoogle 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
 
Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxUnraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptx
 
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
 
The Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison KaltmanThe Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison Kaltman
 

eMarketer Webinar: Worldwide Ad Spending Trends—Follow the Money

  • 1. © 2015 eMarketer Inc. Worldwide Ad Spending Trends—Follow the Money Made possible by
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47.
  • 48.
  • 49.
  • 50.
  • 51.
  • 52.
  • 53.
  • 54.
  • 55.
  • 56.
  • 57.
  • 58.
  • 59.
  • 60.
  • 61.
  • 62.
  • 63.
  • 64.
  • 65.
  • 66.
  • 67.
  • 68.
  • 69.
  • 70.
  • 71. Ad Spending Trends AdRoll’s recent findings
  • 72.
  • 73. Mobile: small screens are proving profitable
  • 74. Social and mobile: the ultimate teamwork
  • 75. The future of retargeting Marketers are drawn to properties that offer massive audiences with a clear intent to shop or share
  • 76. © 2015 eMarketer Inc. Learn more about digital marketing with an eMarketer corporate subscription Around 200 eMarketer reports are published each year. Here are some recent reports you may be interested in: Q&A Session Made possible by You will receive an email tomorrow with a link to view the deck and webinar recording. To learn more: www.emarketer.com/products 800-405-0844 or webinars@emarketer.com Geoffrey Ramsey Worldwide Ad Spending Trends—Follow the Money  Worldwide Ad Spending  Worldwide Internet and Mobile Users  US Ad Spending  US Digital Users  UK Ad Spending  UK Internet Mobile and Tablet Users