Join eMarketer Principal Analyst Noah Elkin as he shares insights on how advances in mobile coupons, commerce and payments are helping to mobilize the bottom of the purchase funnel.

1. Presented by: Noah Elkin Principal Analyst #eMwebinar @noahelkin F E B R U A R Y 2 3, 2 0 1 2 Cashing In on Mobile Shopping What Marketers Need to Know About Coupons, Commerce and Payment Sponsored by:

3. Keeping Pace with Consumers

4. Mobile is transforming every stage of the purchase funnel

5. Smart device adoption is driving the transformation Twitter: #eMwebinar

6. Growing demand for smartphones and tablets is a global phenomenon

7. Mobile and web are becoming more synonymous…

8. … as internet access from mobile devices expands

9. High daily web access among smartphone users is helping push mobile shopping into the mainstream

11. Browsers beat apps when it comes to mobile shopping via smartphones

13. M-commerce development among retailers has room for growth

14. Many retailers’ mobile initiatives remain in the planning stage

15. Retailers’ mobile presence varies widely by category…

16. … as do retailers’ m-commerce capabilities

17. Mobile Shopping vs. Buying

18. Mobile is more about shopping than buying… for now

19. Mobile buying will steadily increase, but purchase rates will still lag the desktop by a large margin Twitter: #eMwebinar

20. Mobile continues to develop as a vital retail sales channel

21. In-store shopping via smartphone is a relevant trend, but don’t forget a lot of the actual buying takes place at home

22. Regardless of where mobile buying occurs, m-commerce dollars will start to add up

23. Low-involvement, low-cost items predominate among mobile buyers

25. The Shopping Revolution Will Be Mobilized

26. Mobile changes the path to purchase from a set of sequential activities… Twitter: #eMwebinar

27. … to activities performed concurrently, with a premium on context and location OR

28. Gathering information takes precedence for mobile shoppers

29. Use information to help drive in-market consumers to stores

30. Focus on location to the extent that it enables commerce, not status ©2011 eMarketer Inc.

31. Remember that in-store shoppers have heightened information needs…

32. … making the data retailers provide higher value and more actionable

33. Be prepared for increased competition from better-informed in-store shoppers and more aggressive web retailers

34. Empowering sales associates is one way to meet in-store shopping challenges ©2011 eMarketer Inc.

35. Mobile Coupons: Paving the Way to the Last Mile

36. Small coupon discounts add up to big money ©2011 eMarketer Inc.

37. Mobile coupons usage is modest but growing rapidly, driven by smartphone owners… ©2011 eMarketer Inc.

38. … particularly those smartphone owners shopping in-store ©2011 eMarketer Inc.

39. Think about your target audience: Smart device users prefer to receive coupons via email ©2011 eMarketer Inc.

40. But SMS is the preferred way to receive coupons among mobile users overall Twitter: #eMwebinar

42. QR codes can also be an effective trigger for mobile coupons

44. Consider including coupons in local search listings to better reach in-store mobile shoppers

45. Tap into the power of location, but tread carefully around privacy and security concerns

46. The Missing Link: Mobile Payments

47. Forecasts agree on mobile payments growth but not on how much money is on the table $86.1B (2011) $556B (2016) $246B (2011) $670B (2015) Note: figures above are worldwide ©2011 eMarketer Inc. Twitter: #eMwebinar

48. Smartphone and tablet users have a good comfort level with mobile payments ©2011 eMarketer Inc.

49. Frequent usage of mobile payments is common among those already sold on the idea ©2011 eMarketer Inc.

50. But for most consumers, the value proposition of mobile wallet services is not yet clear ©2011 eMarketer Inc.

51. Those most interested in mobile wallet technology fit the typical early adopter profile: young, male and upper-income

52. Privacy is a major concern all over the world when it comes to mobile payments

54. Be prepared: The last mile is always the longest, hardest…and most expensive

55. Kony Worldwide Headquarters 7380 W. Sand Lake Rd Suite. 390 Orlando, FL 32819 Tel: 1.321.293-5669 (KONY) Toll free: 1.800.323.9630 Fax: 1.650.645.2201 San Mateo Toronto New York Hyderabad Singapore Bangalore Atlanta Paris Cologne www.kony.com