The document discusses the role and activities of the Internet Marketing Unit of Enterprise Ireland, the state agency responsible for supporting Irish businesses. The Unit was established in 1999 to help businesses make optimal use of the internet and increase exports. Over the past 10 years, the Unit has run awareness campaigns, funds, and initiatives to promote e-business and internet marketing strategies among Irish companies. Evaluation found companies participating in the eBusiness Management Initiative saw greater increases in productivity, employment, exports and sales compared to other Enterprise Ireland clients.

1. Enterprise Ireland and Internet Marketing Eoin O’ Siochru 23rd of June 2010

11. eBMI company cohort compared to total EI client base 15% 54% 71 46 Productivity -2.6% 9% 1,623 1,494 Employment 23% 66% 114,695 68,996 Exports 22% 38% 300,672 216,970 Sales (000) % change total EI client Base eBMI Cohort % Change 2008 2005

12. B2B Purchase – Influencing Factors 70% of B2B purchases start with online search Source Enquiro, Business to Business Expert Series

13. Nid wyf yn y swyddfa ar hyn o bryd. Anfonwch unrhyw waith i'w gyfieithu. No entry for heavy good vehicles. Residential site only. I am not in the office at the moment. Please send any work to be translated.

14. Thank You