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Puddle Ducks Presentation

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From our trip to Dublin June 2010

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Puddle Ducks Presentation

  1. 1. Aedan Ryan<br />PuddleDucks.ie<br />PuddleDucks.ie<br />PuddleDucks<br />
  2. 2. PuddleDucks<br />PuddleDucks.ie<br />
  3. 3. Why we Started ….<br />PuddleDucks.ie<br />After .…<br />Before ….<br />
  4. 4. The story so far …<br />PuddleDucks.ie<br />Founded in 2005<br />Website: www.puddleducks.ie<br />Self Funded with support from Enterprise Board<br />Main sales channel: Online Sales to Irish Market<br />Market: Outdoor Clothing for Children<br />Expanded to Outdoor Clothing for Adults in 2007<br />Summer 2010 – launched Summer Beach range<br />Awards: Best Online Trader – IIA Net Visionary Awards 2009<br />
  5. 5. Who we are …<br />PuddleDucks.ie<br />Our Business Principles:<br />Emphasis on Customer Service <br />Quality Products / Reasonable Price <br />Secure and Trustworthy Website Experience<br />
  6. 6. PuddleDucks.ie<br />Live with www.puddleducks.ie in April 2005<br />Initially not fully automated – ad-hoc payment processing <br />Re-designed / re-developed website in 2007<br />X-Cart / Realex / CMS<br />Planned re-design / upgrade in Q4 2010<br />Website Development<br />
  7. 7. Over 100 Website Products<br />PuddleDucks.ie<br />
  8. 8. Online Payment Processing<br />PuddleDucks.ie<br />Website Integrated with Realex Payments<br />Accept payments in Visa, MasterCard, Laser (debit card)<br />Seamlessly through site / Security Cert (Thawte)<br />Accept orders by phone / Online Terminal<br />Batched overnight – Funds within 2 days<br />
  9. 9. Marketing - Advertising<br />PuddleDucks.ie<br />Print vs. Online<br />Best things in life are free ! – press releases / surveys<br />Print : Editorial vs. Ads<br />Online highly measureable – conversions<br />Google AdWords <br />Cost effective / lead to sales conversions<br />Measure Return on Investment on Campaign <br />Facebook Ads – to website / to Facebook page<br />Highly targeted <br />Conversions low / Brand Awareness high<br />
  10. 10. Facebook Ad – to Website<br />PuddleDucks.ie<br />
  11. 11. Facebook Ad – to PuddleDucks Page<br />PuddleDucks.ie<br />
  12. 12. Customer Reviews<br />PuddleDucks.ie<br />Build on Word of Mouth Referrals / Add trust<br />Customer Review API from LouderVoice.com<br />Customers enter reviews on website or by email<br />Appear on website home page, product page and on the LouderVoice website<br />
  13. 13. Social Media – Facebook <br />PuddleDucks.ie<br /> Facebook Page: www.facebook.com/puddleducks<br />Facebook Page features:<br /> - new products<br /> - special offers<br /> - competitions<br /> - items of interest<br /> - free shipping for fans<br />
  14. 14. Facebook Page<br />PuddleDucks.ie<br />
  15. 15. Facebook Competitions<br />PuddleDucks.ie<br />
  16. 16. PuddleDucks Blog<br />PuddleDucks.ie<br />http://blog.puddleducks.ie/<br />
  17. 17. Email Marketing<br />PuddleDucks.ie<br />Monthly newsletters <br />Over 3000 opt-in subscribers<br />
  18. 18. Reciprocal Marketing <br />PuddleDucks.ie<br />Co-operate with businesses with similar customer demographic<br />Mutually beneficial <-> Low Cost<br />Examples : <br />Easter Art Competition – ToysOnline.ie<br />MyChildcare.ie<br />Dad.ie<br />MyKidsTime<br />
  19. 19. Google Analytics – what we track<br />PuddleDucks.ie<br />Traffic Sources, Conversion Rate, Bounce Rate<br />Calculate Return on Investment on Google Adwords<br />Conversion & Bounce Rate per Google AdWords AdGroup<br />
  20. 20. Real Time Analytics<br />PuddleDucks.ie<br />Use opentracker.net<br />
  21. 21. Real Time Analytics<br />PuddleDucks.ie<br />Use opentracker.net – Visitor Clickstream<br />
  22. 22. Future Plans<br />PuddleDucks.ie<br />Re-design / Re-develop Website<br />Multi-currency / Multi-language Support<br />International Expansion<br />Funding / Staff Recruitment<br />
  23. 23. Thank You <br />PuddleDucks.ie<br />Please connect at:<br />Email: aedan@puddleducks.ie<br />Facebook: www.facebook.com/puddleducks<br />Twitter: @puddleducks<br />LinkedIn: Aedan Ryan <br />

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