The Key Ingredient to Building a World Class Startup: Startup DNA, And How to Keep it When You Build Your Company
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Early stage startups, by nature, are fast, nimble, and agile. But as you scale up your business and build your company, how do you keep this DNA? How do you avoid bureaucracy and red tape creeping in and slowing you down? Building and nurturing your culture is crucial and companies like Airbnb and Amazon have done this successfully. This session explores the key aspects of innovation and agility for startups at scale, zooming into the culture, organization, and mechanisms that have allowed Amazon to keep leveraging its startup DNA to innovate across multiple industries. Stay up to date on Asia's tech scene: Read the latest news: http://e27.co Sign up for our Weekly Digest that curates the Top news in Asia: http://bit.ly/subscribe-to-e27
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The Key Ingredient to Building a World Class Startup: Startup DNA, And How to Keep it When You Build Your Company
- 1. Startup DNA and how to keep it when you build your company Pieter Kemps Amazon Web Services P_Kemps
- 4. And yet…
- 6. Total # AirBnB Guests 9M Up by over 5 million since the beginning of the 2013
- 7. Brian “What is the single most important piece of advice for us?” Peter “Don’t ‘mess’ up the Culture” https://medium.com/working-life/597cde9ee9d4
- 8. “The culture is what creates the foundation for all future innovation. If you break the culture, you break the machine that creates your products.” Brian Chesky, Founder https://medium.com/working-life/597cde9ee9d4
- 9. “The product is the product. The culture is the next hundred products” Phil Libin, CEO www.fastcompany.com/3012870/dialed/evernotes-quest-to-become-a-100-year-old-startup
- 10. How do you keep Startup DNA? How do you build it into your Culture as you scale your business?
- 11. When you get started
- 12. # 3 Investor Pitch Deck Biggest Challenge = Finding People # 1 Customer Pitch Deck # 2 Employee Pitch Deck
- 13. Existing Values “Adventure” “Living in the Stretch” Culture as an Asset
- 15. http://erickschonfeld.com/2013/04/23/vinod-khosla-demo-mobile-2/ "A company becomes the people it hires, not what it plans." Vinod Khosla
- 17. When you are scaling
- 18. “Good culture creates an environment where people can do their best work” Mike Curtis, VP Engineering, Airbnb http://nerds.airbnb.com/engineering-culture-airbnb/
- 19. Organization Structured teams, fluid responsibilities
- 20. Process Example: Code Review Process
- 21. When you are at scale
- 22. f(innova3on) = (mechanisms * culture) (org * arch)
- 23. customer obsession ownership invent and simplify right, a lot hire and develop the best insist on highest standards think big bias for action frugality vocally self critical earn trust dive deep have backbone; disagree & commit deliver results amazon leadership principles
- 24. Ownership Leaders are owners. They think long term and don’t sacrifice long-term value for short-term results. They act on behalf of the entire company, beyond just their own team. They never say “that’s not my job."
- 25. DevOps
- 27. dive deep Leaders operate at all levels, stay connected to the details, and audit frequently. No task is beneath them.
- 28. Amazon has a very metrics-driven culture Weekly ops metric meetings a scorecard for each service team a graph for every metric that customers care about each graph has a line…fitness function Correction of Error (COE) process
- 29. But then TJ gets an unexpected e-mail from Amazon... “We noticed that you experienced poor video playback. We’re sorry for the inconvenience and have issued you a refund for $3.99” http://consumerist.com/2013/05/02/amazon-notices-our-streaming-video-was-glitchy-proactively-issues-refund/
- 30. customer obsession Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers.
- 31. Press release to capture the customer perspective#1 FAQ to answer any questions a customer might have#2 Start finding the right ‘primitives’#3 Launch, then iterate fast & often#4
- 34. 11.6s Average time between deployments (weekday) 1,079 Max number of deployments in a single hour (or approx every 3 seconds) 30,000 Max number of instances simultaneously receiving a deployment Speed of deployments at amazon.com May 2011