Pres MVO project 3rd year students FEF
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Background information for 3rd year students of the Faculty of Accounting, Finance and Marketing, University of Aruba, project: Corporate Social Responsibility (Aruba).

Background information for 3rd year students of the Faculty of Accounting, Finance and Marketing, University of Aruba, project: Corporate Social Responsibility (Aruba).

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  • 1. National Integrated Strategic Plan (NISP)
    Developingthe Aruban economy through sustainable entrepreneurship
    March 1st , 2011
    Edward Erasmus MA
  • 2. What we will do in the next 60 minutes…
    • Have a conversation about sustainability & corporate social responsibility (maatschappelijk verantwoord ondernemen)
    • Generate interactive discussion
    • 3. Explain some concepts
    • 4. Spark off your thinking
  • Before we start….
    Please watch this short video….
  • 5. Getting started…
    Three key questions…
    What is sustainability?
    What is corporate social responsibility (CSR)?
    Why is CSR so important nowadays for business and social development?
    In your own words…….
  • 6. Sustainable Development
    “Development which meets the needs of the present, without compromising the ability of future generations to meet their own needs.”
    - The Brundtland Commission Report
  • 7. Why is sustainability important?
    Today, we are painfully beginning to learn that environmental resources are limited and are quite sensitive to everything that we do. We are starting to experience the effects of the actions of generations that came before us.
    To make sure that future generations will not experience worse, we need to be aware of the ideals and requirements of sustainability.
  • 8. “We are living on this planet as if we had another one to go to.” - Terri Swearingen
  • 9. Sustainability: key actors….
  • 10. Neither government, nor NGO’s, instead…
    Empirical research reveals that entrepreneurs are the key drivers of innovation and social progress.
    “…they [entrepreneurs] act as engines of growth, harnessing opportunity and innovation to fuel economic advancement.” [Skoll Foundation, 2009]
  • 11. Corporate Social Responsibility(maatschappelijk verantwoord ondernemen)
    Also known as: sustainable entrepreneurship
    …..the integration of business operations and values, whereby the interests of all stakeholders including investors, customers, employees, the community and the environment are reflected in the company's policies and actions.
  • 12. Why practice CSR?
    Companies have learned the hard lesson that without a sustainable society, there is no sustainable business….
    So in instead of focusing on short-run financial returns….
    Companies focus on contributing to long-term societal well-being in which everybody can develop and grow….
  • 13. Some CSR success stories
    Reduced packaging materials for products
    Reengineered its logistics by rerouting trucks and save 100 million miles
    Helped save $200 millions in costs, while reducing fuel consumption (and emission) and lowered disposal costs to landfills
  • 14. Some CSR success stories
    By investing in employees wellness programs, the company helped save $250 million is health care costs
  • 15. Nos Aruba 2025
    Abodicidi awe, nos Aruba dimañan
    National Integral Strategic Plan (NISP)
  • 16. Developmentspastdecades
    • Huge economic growth
    • 17. 35% of workers not born on Aruba
    • 18. 70% of economy tourism-driven
    • 19. Challenge to the environment, culture, identity
    • 20. High quality of life for all citizens at stake
    • 21. Carrying capacity question
    • 22. Lack of vision to formulate priorities
  • Why Nos Aruba 2025?
    To build a National Integral Strategic Plan (NISP) for Sustainable Development of Aruba
    To involve the broad community in creating together a vision for Aruba’s future using a participatory approach.
  • 23. Principles
    • We integrate economic, social, community and environmental priorities.
    • 24. We respect and live within the natural resources and limits of our island.
    • 25. We must achieve a diversified and dynamic economy (beyond tourism).
    • 26. We honor our culture and values
    • 27. We make decisions based on meeting the present needs without
    compromising the needs of future generations.
    • Everyone — individuals, families, communities, businesses and
    government — has accountability for achieving a sustainable Aruba.
  • 28. The Sustainability Challenge….
  • 29. Some economic sustainability statements
    • Economic diversification into high value areas;
    • 30. Sustainable, high value, responsible and balanced tourism;
    • 31. Improved flexibility, efficiency, productivity and equity of markets and economy;
    • 32. Opportunities for new business ventures both within and outside existing industries;
    • 33. Develop a national innovation system through knowledge based capabilities
  • Four commissions (design phase)
    • Socio-economic structures
    • 34. Nation of Innovation
    • 35. International Financial Center (IFC)
    • 36. Sustainable Tourism
    Shared goal: to focus on agendas and opportunities to promote sustainable economic growth and diversification…
  • 37. Some aspiration quotes for 2025
    “Increased quality of life based on a balance in the socio-economic sustainability...”
    “Smart people + smart ideas = nation of innovation”
    “The financial sector has become the 2nd largest GDP driver of Aruba…”
    “Un Aruba Dushi Pa Biba ta un Aruba Dushi pa Bishita”
  • 38. Socio-economic
    Nation of Innovation
    Sustainable Tourism
    • Economic productivity
    • 39. Quality of life
    • 40. Spatial planning
    • 41. Financial sustainability
    • 42. Innovative economic environment
    • 43. High-developed human capital
    • 44. Sustainable technology & ICT
    • 45. Sustainable society
    • 46. New economic pillar
    • 47. Advanced infrastructure
    • 48. Highly educated people
    • 49. Excellent int’l network
    • 50. Create vision sustainable tourism
    • 51. Tourism environment
    • 52. Quality physical infrastructure
    • 53. Enriched visitor experience
    • 54. Travel facilities
    • 55. High desirable global brand
    • Sustained socio-economic development
    • 56. Developing a nation of innovation = Smart people + Smart ideas
    • 57. Enabling the international financial center
    • 58. Sustainable tourism development
    Increased quality of life
    High productivity
    Innovation-friendly environment
    in 2025
    High-end tourism destination
    Well-developed new economic pillars
    Sustainable society
    (synergy & ‘win win’)
  • 59. Focus of Strategic Economic Growth
    Promoting capital-intensive and technology-driven activities.
    Increase efficiency in the labor force and develop/ attract highly skilled workers in such sectors as services, transshipment and/or assembly of high-value, time sensitive goods.
    New industries should be in harmony with the tourist industry where the quality of the environment and the attractiveness of the island will attract both tourists and visitors to combine business and relaxation when visiting Aruba.
  • 60. Focus of Strategic Economic Growth
    The growth in the tourism industry should match the needs of the local population (education, labor, social, infrastructure, environment and culture)
    A diversified and balanced constellation of accommodation
  • 61. Key elements for sustainable economic growth
    Highly educated workforce
    Spatial planning
    Innovative mindset
    Efficient & non-bureaucratic government
    Foreign Investment Platform
    Awareness programs
    Adequate social safety net
    Sustainable economic growth
    Improved infrastructure
    High level of productivity
    Focus on quality tourism (curbed hotel rooms)
    Technological know-how
    Marketable global brand
    Healthy community
    Safe and secure environment
    Excellent international networks/relations
    Tax treaties and TIEA
  • 62. Entrepreneurship on Aruba
  • 63. Aruba entrepreneurs
    Competition oriented (no differentiation)
    Comfort zone (same products on same market)
    Fear of trying out new things
    Lack of stimuli
    Technically challenged (so much more out there)
  • 64. Aruban entrepreneurial reality
    Too much of the same….
  • 65. Basic conclusion
    A change in the fundamental entrepreneurial thinking on Aruba should happen quickly, otherwise the small and medium business sector will autodestruct itself through far-going cannibalization…
    Innovation and sustainable entrepreneurship is the key…
  • 66. “Change will not come if we wait for some other person or some other time. We are the ones we’ve been waiting for. We are the change that we seek.”
    - Barack Obama
  • 67. And yes, there is hope….
    Some positive developments within the concept of CSR initiatives:
    • Windpark Vaderpiet
    • 68. Waste Separation Plant (Barcadera Free Zone)
    • 69. Project solar panels (Parke Arikok)
    • 70. Hotels are requesting ‘green certification’
    • 71. Young entrepreneurs experimenting with eco-products / services
  • Example of CSR…..
    Waste separation plant Barcadera Free Zone
    Waste separation and export of recyclable products (paper, plastic, aluminum, etc.)
  • 72. Key areas in Aruba that require entrepreneurial innovation
    • Green energy provision
    • 73. Internet-based services (e-business)
    • 74. Financial services
    • 75. Export-oriented activities (goods & services)
    • 76. Sustainable food supply
    • 77. Healthcare
    • 78. Culture (?)
    • 79. …….
  • Examples of business opportunities
    A showcase and commercial center to attract internationally renowned companies to display their products to visitors and business contacts in the region.
    Attracting investors to make use of our financially and fiscally attractive regimes combined with a stable and well functioning legal system and market-oriented regulations
    Agriculture &
  • 80. Examples of business opportunities
    Provision of domestic solar and wind energy solutions
    Multi-functional institutions providing high quality and demand-driven learning, research and development programs to the benefit of the community
  • 81. Final observations
    • The government should introduce policies and regulations to create the environment for tourism and other industries to develop and flourish, however…..
    • 82. Entrepreneurs and the business community are the key drivers for innovation and progress.
    • 83. Preparing the next generation of entrepreneurs and professionals is a prerequisite for future success
  • “The real source of wealth and capital in this new era is not material things… it is the human mind, the human spirit, the human imagination, and our faith in the future.”
    - Steve Forbes
  • 84.
  • 85. QUESTIONS?
  • 86. THANK YOU
    I wishyou all a pleasantday