WelcomeWelcome
The Internet Never ForgetsThe Internet Never Forgets
Best Practices for Using Social NetworksBest Practices for Using Soci...
Best Practices in Social Networking
Annual Conference 2010
The discussion:
• Facts
• History
• Uses – Good and Bad
• Profe...
Best Practices in Social Networking
Annual Conference 2010
In the beginning…
•Web 1.0 to Web 2.0
“Single sourcing to crowd...
Best Practices in Social Networking
Annual Conference 2010
Why now?
• Almost EVERYONE is online!
• “US Defense Department ...
Best Practices in Social Networking
Annual Conference 2010
Alive…It’s Alive! – The Numbers
According to Pingdom, 2009 (htt...
Best Practices in Social Networking
Annual Conference 2010
The Good…
Best Practices in Social Networking
Annual Conference 2010
…More Good!...
Best Practices in Social Networking
Annual Conference 2010
Best Practices in Social Networking
Annual Conference 2010
…and more Good!...
Best Practices in Social Networking
Annual Conference 2010
…the Bad and the Ugly (just kidding…really!)
• Students for Fas...
Best Practices in Social Networking
Annual Conference 2010
Facebook Tutorial
• The Run-Through!
– My Profile
– Create List...
Best Practices in Social Networking
Annual Conference 2010
Facebook – My Profile
Best Practices in Social Networking
Annual Conference 2010
Lists.avi
Aboutme.avi
ViewMyProfile.avi
Roll the tape!
Best Practices in Social Networking
Annual Conference 2010
FYI:
Best Practices in Social Networking
Annual Conference 2010
Privacy Settings
Best Practices in Social Networking
Annual Conference 2010
Danger…Danger Will Robinson!
– False friends? Beware.
– Virus l...
Best Practices in Social Networking
Annual Conference 2010
Virus links:
Best Practices in Social Networking
Annual Conference 2010
• “Tweets”
– Quick, easy way to
disseminate information
limited...
Best Practices in Social Networking
Annual Conference 2010
Good Twitter
Best Practices in Social Networking
Annual Conference 2010
…More Good…
Best Practices in Social Networking
Annual Conference 2010
Not-so-sweet Tweets
www.pleaserobme.com
“The goal of this websi...
Best Practices in Social Networking
Annual Conference 2010
Scary stuff!
Best Practices in Social Networking
Annual Conference 2010
Huh?
Best Practices in Social Networking
Annual Conference 2010
Linked-In
• Professional networking
• Resume upload
• Recommend...
Best Practices in Social Networking
Annual Conference 2010
Linked-In
• Settings - Privacy Settings
Best Practices in Social Networking
Annual Conference 2010
Linked-In
Best Practices in Social Networking
Annual Conference 2010
The Finale:
• Facts: Lots of people are doing it!
• Uses: Good ...
Best Practices in Social Networking
Annual Conference 2010
But wait, there’s more!
• Google Buzz?
• Great social media gui...
Best Practices in Social Networking
Annual Conference 2010
Thank You
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Social Networking Best Practices Copy

  1. 1. WelcomeWelcome
  2. 2. The Internet Never ForgetsThe Internet Never Forgets Best Practices for Using Social NetworksBest Practices for Using Social Networks ByBy ““The Dynamic Jersey Duo”The Dynamic Jersey Duo” Adrienne Geralds, Rutgers UniversityAdrienne Geralds, Rutgers University David Wirth, Princeton UniversityDavid Wirth, Princeton University
  3. 3. Best Practices in Social Networking Annual Conference 2010 The discussion: • Facts • History • Uses – Good and Bad • Professional vs. Personal • Facebook • Twitter • Linked-In • The Future?
  4. 4. Best Practices in Social Networking Annual Conference 2010 In the beginning… •Web 1.0 to Web 2.0 “Single sourcing to crowd” vs. “Crowd sourcing to cloud” Social media: Built on participation as a whole! boyd, d. m., & Ellison, N. B. (2007). Social network sites: Definition, history, and scholarship. Journal of Computer- Mediated Communication, 13(1), article 11. http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html
  5. 5. Best Practices in Social Networking Annual Conference 2010 Why now? • Almost EVERYONE is online! • “US Defense Department OKs Social Networking” The U.S. Department of Defense has approved access to social- networking sites from its network. Nancy Gohring, IDG News Service Monday, March 01, 2010 05:00 PM PST Following a ban on social networking by some sectors of the U.S. Department of Defense, the agency has now decided that social networking is integral to its operations and is to be encouraged. The Department of Defense issued a memorandum on Friday that sets a new policy allowing access to social-networking services from the DoD network.
  6. 6. Best Practices in Social Networking Annual Conference 2010 Alive…It’s Alive! – The Numbers According to Pingdom, 2009 (http://royal.pingdom.com/2010/01/22/internet-2009-in-numbers/) • 27.3 million: Number of tweets on Twitter per day (11/2009) • 57%: Percentage of Twitter’s user base located in USA • 4.25 million: People following @aplusk (Ashton Kutcher, Twitter’s most followed user). • 350 million: People on Facebook. (now 400!) • 50%: Percentage of Facebook users that log in daily. • 500,000: Number of active Facebook applications. “Time spent on social networks increased 277% in the United States last year, according to media research firm Nielsen, and Twitter itself grew more than 500%.” InformationWeek, 1/18/2010, “7 Questions – Key to Social Networking Success”
  7. 7. Best Practices in Social Networking Annual Conference 2010 The Good…
  8. 8. Best Practices in Social Networking Annual Conference 2010 …More Good!...
  9. 9. Best Practices in Social Networking Annual Conference 2010
  10. 10. Best Practices in Social Networking Annual Conference 2010 …and more Good!...
  11. 11. Best Practices in Social Networking Annual Conference 2010 …the Bad and the Ugly (just kidding…really!) • Students for Faster Internet @ Rutgers University http://www.facebook.com/group.php?v=wall&gid=272535891904
  12. 12. Best Practices in Social Networking Annual Conference 2010 Facebook Tutorial • The Run-Through! – My Profile – Create Lists – How and Why • Professional vs. Personal? - Here’s How. – Account / Privacy Settings – Fine Grain • Personal Information • Applications • Wall • Photos • Posts • Test it out! See what your friends can see!
  13. 13. Best Practices in Social Networking Annual Conference 2010 Facebook – My Profile
  14. 14. Best Practices in Social Networking Annual Conference 2010 Lists.avi Aboutme.avi ViewMyProfile.avi Roll the tape!
  15. 15. Best Practices in Social Networking Annual Conference 2010 FYI:
  16. 16. Best Practices in Social Networking Annual Conference 2010 Privacy Settings
  17. 17. Best Practices in Social Networking Annual Conference 2010 Danger…Danger Will Robinson! – False friends? Beware. – Virus links – Notifications – Common Sense! • What to say? What NOT to say – Remember to make yours lists if you are mixing personal and professional information
  18. 18. Best Practices in Social Networking Annual Conference 2010 Virus links:
  19. 19. Best Practices in Social Networking Annual Conference 2010 • “Tweets” – Quick, easy way to disseminate information limited to 140 characters – Let’s not get too personal – If you don’t have anything to say, why say it?
  20. 20. Best Practices in Social Networking Annual Conference 2010 Good Twitter
  21. 21. Best Practices in Social Networking Annual Conference 2010 …More Good…
  22. 22. Best Practices in Social Networking Annual Conference 2010 Not-so-sweet Tweets www.pleaserobme.com “The goal of this website is to raise some awareness on this issue and have people think about how they use services like Foursquare, Brightkite, Google Buzz etc. Because all this site is, is a dressed up Twitter search page. Everybody can get this information.”
  23. 23. Best Practices in Social Networking Annual Conference 2010 Scary stuff!
  24. 24. Best Practices in Social Networking Annual Conference 2010 Huh?
  25. 25. Best Practices in Social Networking Annual Conference 2010 Linked-In • Professional networking • Resume upload • Recommendations • Job Searching • Network updates (similar to Twitter tweets and Facebook status updates • Groups (ACUTA, EDUCAUSE) • According to Comscore, LinkedIn had 8 million US visitors in July 2009, up 66% compared to 2008 • 28.5% of LinkedIn’s users are looking for a job.
  26. 26. Best Practices in Social Networking Annual Conference 2010 Linked-In • Settings - Privacy Settings
  27. 27. Best Practices in Social Networking Annual Conference 2010 Linked-In
  28. 28. Best Practices in Social Networking Annual Conference 2010 The Finale: • Facts: Lots of people are doing it! • Uses: Good and Bad • Professional vs. Personal: You can mix with the proper settings and controls • Facebook: Full-featured • Twitter: Short and tweet • Linked-In: Professional exploration
  29. 29. Best Practices in Social Networking Annual Conference 2010 But wait, there’s more! • Google Buzz? • Great social media guide site: http://www.mashable.com • www.netvibes.com • www.tweetdeck.com
  30. 30. Best Practices in Social Networking Annual Conference 2010 Thank You

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