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Focus Dental Business Plan


Business Plan for a online marketplace for Dental Products and Services

Business Plan for a online marketplace for Dental Products and Services

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  • 1. FOCUSDENTAL a presentation by Dr. Rupali Gore Entrepreneur and founder
  • 2. What is FocusDental ?
    • FocusDental's featured product is an Internet website Focusdental.in .
    • Focusdental.in provides various value based services to its users -
      • practicing dentists, fresh dental graduates, students of dentistry.
      • dental products suppliers & service providers.
      • dental educational institutions, associations & organizations.
  • 3. Value based services- Dentists
    • Practising Dentists :Expand/ grow practice
      • Convenient platform to purchase Consumables
      • Connect private practioners with specialists for visiting practice
      • Reach out to prospective overseas patients looking for treatment at competitive costs
  • 4. Value based services- Dentists
    • Knowledge upgrade:Continuing Dental Education (CDE)
      • Platform for course availability
      • On-line modules - Web cast
  • 5. Value based services- Dentists
    • Fresh pass out Dentists :Internship opportunity; Establish set up
      • Need for hands on experience at established practioners
      • Connect vendors and support professionals to set up clinic
      • Online guidance from Sr practitioners/specialists
  • 6. Background
    • For a dentist, buying the right dental product is a time-intensive process.
    • No effective medium for dental products suppliers/service providers to reach out.
    Focusdental.in aims to fill this gap and create a win-win situation for everybody
    • Dentists/Students looking for information
    • on new courses, technologies. Education
    • institutions searching for the right
    • medium to advertise their courses.
    • Fresh dental graduates are not well
    • aware of how to start a new clinic.
  • 7. How will it work ?
    • Users are invited to join Focusdental.in as members to be able to use valuable, customized services.
    • As members, dental products suppliers/service providers get an opportunity to list and display products.
    • Dentists receive access to up-to-the minute information on dental products & services available and can send enquiries to suppliers.
  • 8. How will it work ?
    • Companies display job opportunities and Dental graduates can apply online.
    • Educational institutions advertise details of various courses and receive enquiries.
    • Other sections –
        • Starting a Clinic
        • Dental Forum
        • Dental News
        • Dental Event Calendar
        • Articles
        • Message Board
    Focusdental.in aims to become a valuable & trusted resource to the dental community.
  • 9. Change Agent
    • Organised Internet Platform for the Dental Community.
    • The market is more efficient and responsive.
    • Dental Networking.
  • 10. Reach Rs. 500 Cr. worth Dental Equipment & Products purchased last year in India. Market growing @ 10% per annum Service providers Dental Labs, Software, Websites, Finance Companies, Architects, Banks targetting the Dental Fraternity 16,000 Fresh Dental Graduates (pa) 500+ Products Suppliers 48,000 Students 216 Dental Schools 1,00,000 Dentists 1,000 Private Institutes imparting Cont dental Education Population Profile
  • 11. Access to Manufacturers & Oral Health Care Market Rs. 4,000 Cr. worth Oral Health Care Products purchased last year in India. Market growing @ 15% per annum Source:…. 200 Dental Product Manufacturers : 3M, Dentsply, Ivoclar, Prime Dental etc 4,000 Oral Health Care Product Market : Colgate, P & G, Market esti. Rs Crore Item
  • 12. Why Dental Tourism opportunity exists ?
    • Need
      • Treatments not covered by insurance
      • Skills and equipment on par
      • Lower costs
    For e.g. Implants, Root Canal Treatment, Crown & Bridge work, Cosmetic Dental Treatment
  • 13. Business Plan – Road Map … .. Brand extension to expand platform to other medical practices Total Investment Rs …. Crore 16,000 Phase -2 Expand platform to connect practioners/ overseas patients Expand platform for txns – e commerce Market place; job search; querries; information desimination 80,000 Phase-1 1,000 Phase-3 1,46,700 Total Investment Road map
  • 14. Business Plan – Revenue To be Estimated …
    • Advertising
      • Dealers/ Manufacturers
      • eg Dentsply
      • Education institutions – India/ Abroad
      • eg pvt. Colleges, NYSE
      • Oral health care product companies
      • eg Colgate, HUL,P&G
      • Other businesses targeting dentists
      • eg Financial services, print media, journals
  • 15. Business Plan – Revenue Dental Product Market : Rs 500 Cr+: Equipment , Consumables etc
    • Enrollment / Subscription fee from dealers, dentists
    • E-commerce – txn fees
      • 1-2% consumables market
  • 16. Reaching out Medium
    • Internet
      • Natural Search Engine Optimisation
      • Adwords Campaigns
      • Email Campaigns - Creating the Buzz
      • Hot Links
  • 17. Reaching out Medium
    • Print Advertising in various key dental magazines
    • Participation in Exhibitions & Trade Shows
    • Sponsorship of Events
    • Field Marketing & Road Shows
  • 18. Advertising - Advantage Focusdental
    • The Only website for dentists offering a full and wide range of services for all dental needs.
    • A unique interactive platform enabled through features such as Dental Forum, Message Board, Dental Jobs, Product Reviews etc.
    • A rich and credible source of information for Dentists on the latest dental products, CDE's, dental news & events, articles.
  • 19. Advertising - Advantage Focusdental
    • Unique Branding Opportunity.
    • Effective for new product launches.
    • Serve product promotional advertisements through a weekly e-newsletter.
    • Conduct online surveys for products.
    • Can be used by companies as a medium of direct interaction with Dentists.
  • 20. Team - Current
    • Dr. Rupali Gore is the founder and CEO of FocusDental.
    • Mr Ashok Datar is the Senior Adviser & Consultant.
    • EchoFeel is the Software Development Partner.
  • 21. Resource Requirement
    • Manpower
      • Head Sales and Business Development
      • Admin. And accounts Support
      • Marketing and communication
    • Infrastructure
      • Office space – 200 sq feet
      • 3 computers, printer etc
  • 22. Architecture
    • Developed on a strong 3 tier architecture on the .Net platform.
    • The Backend is Microsoft SQL Server.
    • Hosted on a secure RAID1 Windows 2003 Server ensuring 99.99% uptime.
  • 23. THANK YOU