Due to Prohibition, drinking took place in the home and women became included in drinking.
Women soon began drinking in public at Speakeasies.
This new social freedom was matched in fashion with new styles that were more scandalous, revealing, and freeing.
Advancements in the textile and garment industries
With the Garment Industry becoming increasingly Industrialized, rapidly evolving women’s styles were more available to those of lower economic standing, the new luxurious styles were available to the middle class, as opposed to just the economic elite.
The Symbol of the Roaring Twenties, the Flapper, emerged in 1926 and embodied the decades modern fashion elements such as short sleek hair, a short shapeless dress, and a flat chest, and exposed limbs.
Flappers had a reputation that added to their style as well.
Flappers smoked from long cigarette holders, applied makeup in public, and danced to jazz with reckless abandonment of propriety.