History of fashion


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History of fashion

  1. 1. History of Fashion - costume through the decades
  2. 2. Why Fashion? <ul><li>Fashions move ever forward at a dramatic pace due to several factors: </li></ul><ul><li>Change of seasons </li></ul><ul><li>Technological advances </li></ul><ul><li>Social movements </li></ul><ul><li>Economics </li></ul>
  3. 3. 1900-1910 – Edwardian Era <ul><li>British class system was very rigid </li></ul><ul><li>However, economic and social changes also created an environment in which there was more social mobility than previously </li></ul><ul><li>Changes included rising interest in socialism, attention to the plight of the poor and the status of women </li></ul><ul><li>Together with increased economic opportunities as a result of rapid industrialization. </li></ul><ul><li>These changes were to be hastened in the aftermath of the first World War. </li></ul>
  4. 4. Sport <ul><li>1908 summer Olympics held in London </li></ul><ul><li>Sport becoming more popular </li></ul><ul><li>More flexible clothing styles were needed </li></ul><ul><li>Corset modified </li></ul>
  5. 5. 1910 – 1920 <ul><li>First half of decade full with riches and opulence </li></ul><ul><li>World War 1 had a huge impact on dress in the second half of the decade (1914-1918) </li></ul><ul><li>Unstable money market </li></ul><ul><li>New fabrics and technologies developed </li></ul><ul><li>Women began working as there were fewer men at home </li></ul><ul><li>Women began to wear trousers or breeches to work on the land or in factories </li></ul><ul><li>Fabrics and clothing became more practical based </li></ul>
  6. 6. 1920-1930 <ul><li>Fashion entered the modern era. </li></ul><ul><li>The 1920s were characterized by two distinct periods of fashion </li></ul><ul><li>The early 1920s were relatively conservative in nature and change progressed slowly as many were reluctant to adopt the new styles </li></ul><ul><li>From 1925, the styles that have been associated with the Roaring Twenties were passionately embraced by the public </li></ul><ul><li>The public spirit was light-hearted, young and hedonistic but also very forward thinking </li></ul>
  7. 7. America <ul><li>America entered a prosperous era </li></ul><ul><li>Women were allowed to vote </li></ul><ul><li>And joined the workforce </li></ul><ul><li>Sport was again very important and had a huge influence on clothing </li></ul>
  8. 8. 1930-1940 (pre-WW2) <ul><li>The light hearted forward-looking attitude and fashions of the late 1920s lingered through most of 1930 </li></ul><ul><li>But by the end of 1931 the effects of the Great Depression began to affect the public and a more conservative approach to fashion returned </li></ul><ul><li>For women, skirts became longer and the waist-line was returned up to its normal position in an attempt to bring back a more feminine look </li></ul>
  9. 9. 1930 – 1940 Silhouette <ul><li>Skirts remained at mid-calf length for day </li></ul><ul><li>Towards the end of the 1930s skirts were reaching just below the knee </li></ul><ul><li>This was a practical length and would remain in style for day dresses through the war years. </li></ul>
  10. 10. 1940 – 1950: War Time restrictions <ul><li>Wartime led to restrictions on the amount of new clothing people could buy </li></ul><ul><li>Money saving was very important </li></ul><ul><li>Dresses became shorter and were made with less fullness to reduce the amount of fabric needed </li></ul><ul><li>Make-Do-and-Mend became a national campaign </li></ul>
  11. 11. Dior’s New Look <ul><li>When the French fashion houses reopened after World War II, Dior introduced the &quot;New Look&quot; silhouette </li></ul>
  12. 12. Late 1950’s <ul><li>Rising teenage market with more freedoms than ever before </li></ul><ul><li>And with a higher disposable income </li></ul><ul><li>Influenced by music </li></ul><ul><li>Beginnings of short-lived trends and throw-away society </li></ul><ul><li>‘ Teddy-Boys’ and ‘Greasers’ first appeared. </li></ul>
  13. 13. 1960 – 1970 <ul><li>Early 1960’s women still fairly conservatively dressed </li></ul><ul><li>Focus of fashion beginning to change from Paris to London </li></ul><ul><li>Fashion starting to be led by people on the street rather than by a few elite Parisian designers </li></ul>
  14. 14. 1960’s <ul><li>Culottes very popular in early 1960s </li></ul><ul><li>Bikini became fashionable </li></ul><ul><li>Mini-skirt invented… </li></ul><ul><li>But it was not adopted by the general public until the late 1960’s </li></ul><ul><li>Carnaby Street in London was the coolest area to shop for fashion conscious teenagers </li></ul>
  15. 15. 1960’s Design Influences <ul><li>Technology once again had a huge impact on fashion </li></ul><ul><li>Space travel and man first landing on the moon (1969) </li></ul><ul><li>Futuristic films and fashions followed </li></ul>
  16. 16. 1970-1980: Early Style Influences <ul><li>Garment shapes became a lot more fluid and floaty </li></ul><ul><li>Started with the Hippy look that originated in the late 1960’s </li></ul><ul><li>Jeans were a now a wardrobe staple for both women and men </li></ul><ul><li>Tie-dye was popular </li></ul><ul><li>Very strong music influence </li></ul>
  17. 17. 1970-1990: Early Style Influences <ul><li>Tunics and Indian styles popular in early 1960s </li></ul><ul><li>Skirt lengths varied between Mini, Midi and Maxi </li></ul><ul><li>Platform shoes were worn by both men and women </li></ul>
  18. 18. Late 1970’s <ul><li>Disco music and styles became popular </li></ul><ul><li>Increasing availability of man-made fibres </li></ul><ul><li>More colours and shiny fabrics available than ever before. </li></ul>
  19. 19. 1980 – 1990 <ul><li>Punk began as an underground movement in the late 1970’s and became an important part of 1980’s fashion </li></ul><ul><li>Malcolm McLaren and Vivienne Westwood brought the punk look into mainstream fashion </li></ul>
  20. 20. 1980 - 1990 <ul><li>The 80’s had an wide mix of fashions and styles influenced by many different factors: </li></ul><ul><li>Power Dressing </li></ul><ul><li>New Romantic Look </li></ul><ul><li>Rap Music </li></ul><ul><li>Dynasty and Dallas </li></ul><ul><li>MONEY! </li></ul>