Personal Branding.  Make  Ripples.
Lots of sameness
Harsh Realities Financing issues Interest rates Wide variety of communities/homes Misperceptions Marketing focus/spend Rel...
Chart by Kathy Sierra
If you try to be everything to everybody…
Brands matter
Budget Name recognition Staff History So if it matters to them…
Budget Name recognition Staff History So if it matters to them…
 
Not contrarian….but boldly honest
Different is not enough
 
Tell your story S = Stand out T = Tantalizing O = On THEIR radar screen R = Real Y = Yes!
 
You create the sign, we decide what it means.
Your funky may = my sloppy
 
 
What matters most? <ul><li>Identify the 3 words you want used to describe you. </li></ul>
What’s your sizzle?
SWOT
Worth bragging about?
What’s your masterpiece?
Describe your character
Let someone else tell your story
 
 
 
Everything you do adds up
 
Questions?
All rights reserved.  Copyright 2007.  McLellan Marketing Group
Upcoming SlideShare
Loading in …5
×

Use your brand to find the perfect job!

694 views
661 views

Published on

This is a presentation that was developed for a Chamber Net2Work event, aimed at mid-level job seekers who have been downsized or let go.

The focus

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
694
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • ?
  • Use your brand to find the perfect job!

    1. 2. Personal Branding. Make Ripples.
    2. 3. Lots of sameness
    3. 4. Harsh Realities Financing issues Interest rates Wide variety of communities/homes Misperceptions Marketing focus/spend Relationships Out of your hands We can take advantage of this Better messaging Reactive is never the best way
    4. 5. Chart by Kathy Sierra
    5. 6. If you try to be everything to everybody…
    6. 7. Brands matter
    7. 8. Budget Name recognition Staff History So if it matters to them…
    8. 9. Budget Name recognition Staff History So if it matters to them…
    9. 11. Not contrarian….but boldly honest
    10. 12. Different is not enough
    11. 14. Tell your story S = Stand out T = Tantalizing O = On THEIR radar screen R = Real Y = Yes!
    12. 16. You create the sign, we decide what it means.
    13. 17. Your funky may = my sloppy
    14. 20. What matters most? <ul><li>Identify the 3 words you want used to describe you. </li></ul>
    15. 21. What’s your sizzle?
    16. 22. SWOT
    17. 23. Worth bragging about?
    18. 24. What’s your masterpiece?
    19. 25. Describe your character
    20. 26. Let someone else tell your story
    21. 30. Everything you do adds up
    22. 32. Questions?
    23. 33. All rights reserved. Copyright 2007. McLellan Marketing Group

    ×