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Use your brand to find the perfect job!

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This is a presentation that was developed for a Chamber Net2Work event, aimed at mid-level job seekers who have been downsized or let go.

The focus

Published in: Business
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Use your brand to find the perfect job!

  1. 2. Personal Branding. Make Ripples.
  2. 3. Lots of sameness
  3. 4. Harsh Realities Financing issues Interest rates Wide variety of communities/homes Misperceptions Marketing focus/spend Relationships Out of your hands We can take advantage of this Better messaging Reactive is never the best way
  4. 5. Chart by Kathy Sierra
  5. 6. If you try to be everything to everybody…
  6. 7. Brands matter
  7. 8. Budget Name recognition Staff History So if it matters to them…
  8. 9. Budget Name recognition Staff History So if it matters to them…
  9. 11. Not contrarian….but boldly honest
  10. 12. Different is not enough
  11. 14. Tell your story S = Stand out T = Tantalizing O = On THEIR radar screen R = Real Y = Yes!
  12. 16. You create the sign, we decide what it means.
  13. 17. Your funky may = my sloppy
  14. 20. What matters most? <ul><li>Identify the 3 words you want used to describe you. </li></ul>
  15. 21. What’s your sizzle?
  16. 22. SWOT
  17. 23. Worth bragging about?
  18. 24. What’s your masterpiece?
  19. 25. Describe your character
  20. 26. Let someone else tell your story
  21. 30. Everything you do adds up
  22. 32. Questions?
  23. 33. All rights reserved. Copyright 2007. McLellan Marketing Group

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