A&M Label, a label and printing company, began offering QR codes to customers to make printed materials more interactive. The company's technical specialist researched QR code providers and chose interlinkONE's QReate and Track software due to its affordability and ability to track code scans. Using the software, A&M Label can generate QR codes for customers that direct users to websites and also record scan data on location, time, and device used. This information helps customers understand which products are most popular. A&M Label plans to use more of interlinkONE's capabilities to capture contact information from code scans and further demonstrate the value of QR codes to customers.