AdZtream provides a solution for monetizing Wi-Fi networks by publishing targeted advertisements to users connected to those networks. Their technology allows ads to be displayed on web pages accessed over Wi-Fi in venues like hotels, universities, shopping malls, and more. This generates revenue from advertising for both the venues providing Wi-Fi access and for advertising agencies and brands. The ads are designed to be non-intrusive and relevant to users on mobile devices. AdZtream's system manages ad campaigns and displays them using location-based targeting of Wi-Fi access points. This allows for hyper-local advertising to users within each venue.

1. AdZtream
STRICTLY CONFIDENTIAL
MONETIZING
WI-FI NETWORKS

2. How can Wi-Fi venues and
advertising agencies
make money from Wi-Fi networks?
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Ad agencies
& Ad
networks
Brands &
Marketing
Depts
Venues
providing
wi-fi
People
using wi-fi
at the
venues
involve
everyone
Companies
providing
wi-fi

3. The Opportunity
Publishing ads into wi-fi venues
Hotels & Resorts
University and
college campuses
Internet service
providers
Shopping
malls
Where else?
Hospitals, condominiums,
multi-use complexes, sport
stadiums, conference venues
Restaurant chains
& Food Courts
slide 3
What was a cost to
the business, can
now generate
revenue!
Brands and ad
agencies are excited to
access the wi-fi hotspot
segment

4. STRICTLY CONFIDENTIALslide 4
The AdZtream Solution
Ads need to be
relevant and real-time
– non-intrusive
Primarily for mobile
devices – smart
phones and tablets
Use an “overlay”
technology to enable
publishing on HTML
pages
Enables campaign
management and
flexible ad-
scheduling
Uses a transparent,
shared billing system
and impressions
dashboard
Deploys using
location-based
services to Wi-Fi
access point level
Display community
and company
messages
Works well with
shared revenue
commercial models
…future innovations

5. It Looks Like This…
Targeted ads have
better response rates
Ads “float” over the
web page, not
embedded Mobile ads are full screen or
“push-down”, not small,
hard-to-read banners
STRICTLY CONFIDENTIALslide 5

6. STRICTLY CONFIDENTIAL slide 6
Captive Portal Advantage
Special offers are only available to those using
within the wi-fi network
Coupons, location-based Messages, Promos and
Contests…exclusive to venue.
Loyalty Programs
Loyalty or premium members can be treated with higher priority and
get better data speeds and more special discounts or coupons.
Collection of user data through use of surveys, which can be used
for re-targeting, SMS promotions
Hyper-Local Advertising
Allows small companies to advertise directly to consumers on
the wi-fi network
Subscription-based – Ads can be changed daily, weekly in real
time.
Types of Programs

7. Integrated redirect and landing page
advertising
• Single or multiple frame re-directs per page
• Rotation by time or session connection keeps content
fresh
• Insert public service notifications or relevant messages
STRICTLY CONFIDENTIAL slide 7
Customizable Policies
A Wi-Fi network can provide different
levels of service.
For example, premium members
get higher internet access
speeds, and more customised
offers and discounts
Customize your
home page,
insert a
welcome video
Useful Features

8. STRICTLY CONFIDENTIALslide 8
CPM banner
revenue model
Full-screen
impression
revenue model
Marketing: data
captured from wi-fi
users
Venues: new
revenues from
advertising
Agencies and ad
networks: targeted
demographic, less
wastage
ISPs: greater
access to
publishing venues
How To Make Money

9. STRICTLY CONFIDENTIAL
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Profit share
possibilities…
who doesn’t
love this!
Simple solution for ad
agencies and wi-fi
hotspots…both groups
win!
New way to
send ads &
messages to a
targeted
audience…age
ncies love this!
Why It’s Successful

10. (C) 2012 AdZtream Pte. Ltd.
www.facebook.com/adztream
@adztream
e: doug.peris@adztream.com
m: +65 9423.4692
w: www.adztream.com
www.linkedin.com/in/douglasperis
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Interested?
Let’s Talk Now!