Get more technology tips at http://365TechnologyTips.com By the end of 2013, 90% of internet traffic will be video. If you don’t get on board now then chances are you will be left behind. Video isn’t going away and if you are willing to stretch your mind, your expertise, and develop the skill set of speaking in front of a camera then you need to keep reading. Which tools will you use? Which software do you need? How do you upload videos online to maximize your views and search engine optimization to BE FOUND ONLINE? This presentation "Video Marketing Redefined: Search to Service" will show you how. This program isn’t just another tech presentation. This program doesn’t just tell you what’s available. If you live, breathe, and sleep technology you will walk away with ideas you can implement in your business that integrate with your existing online communication strategy. Consumers are looking for answers and you can now serve their needs from the search engine to using video to share your expertise. As a result of attending this presentation you will be able to: Create informational home buying and selling videos that help consumers make good decisions. Create a video sales letter which convinces home buyers to save time by taking action now. List the steps in positioning YouTube videos online using targeted keywords to help consumers find them online. List the process of uploading videos online to YouTube and how to optimize for faster search for better customer experience. Categorize YouTube videos to facilitate faster comprehension of home buying and selling processes. Share password protected videos in a member’s area only section of your website. Create screen capture videos to show consumers how to use buyer search and home valuation tools. Build a frequently asked question video library to customers so they avoid making common mistakes in the transaction. If you are serious about your real estate business then you need to take action now.

1. Search to Service
Video Marketing Redefined
Tweet with @DougDevitre

2. 90% of
internet
traffic will
be video
by 2013…

3. 182 million U.S. Internet users
watched online video content in
December 2011 for an average
of 23.2 hours per viewer (over
13% more hours per viewer
than in November).
comScore

4. 4 billion daily global
online video views, a
4 billion daily
global online video
25% increase in the
views, a 25% increase
in the past eight
past eight months.
months.
YouTube

5. What is stopping YOU from
using video?

6. Where’s
your
picture?

7. Build a frequently asked
question video library
to customers avoid
making common
mistakes in the
transaction.

8. List the steps in
positioning YouTube
videos online using
targeted keywords to
help consumers find
them online.

9. YouTube Search Results

10. Search results for
"columbus mls"
• On Google… About 4,100,000 results
• On YouTube… About 2,550 results

11. Wordtracker Keyword
Tool

12. Keyword Optimization

13. Buying Videos to Create
• Finding the right property
• Understanding the process and steps
• Arranging for financing
• Saving for the down payment
• Appraisal of the property
• Help with the paperwork

14. Selling Videos to Create
• Marketing to potential buyers
• How to cope with a job relocation
• How to handle the paperwork
• How to price the property
• Change in family situation

15. Niche Videos to Create
• Rental
• New construction
• Commercial and investment
• For Sale By Owners
• Expireds

16. 2. Create
informational
1. home buying and
3.

17. Record
• Digital camera
• Logitech QuickCam
• Camtasia
• iStock Videos
• Fiverr
• GoAnimate
http://www.amazon.com/iStabilizer-855434003017-Smartphone-
Video-Stabilizer/dp/B0056C4W7E/ref=sr_1_2?
s=electronics&ie=UTF8&qid=1332697436&sr=1-2

18. REALTOR® Magazine

19. http://www.amazon.com/Logitech-960-000111-
QuickCam-Orbit-AF/dp/B000UY1OMY/ref=sr_1_1?
s=electronics&ie=UTF8&qid=1332697560&sr=1-1

20. iStock Videos

21. Is Video Editing Worth Your Time?

22. Edit
• Camtasia
• iMovie
• Final Cut Pro

23. Handbrake

24. Superstar video editor

25. Odesk

26. Fiverr

27. Publish
• YouTube
• BrightCove
• Wistia
• Amazon 3 with
EasyVideo Player

28. http://brightcove.com

29. http://wistia.com

30. Record from iPad

31. Create screen capture
videos to show

32. Sell with Camtasia
• How to search the MLS
• How to fill out paperwork
• How to perform calculations
• How to analyze the market
• How to use your services

33. Creating a video sales
letter which convinces
Online Sales Presentation

34. Video Sales Letter
Example

35. Create a Video
Sales Letter
• Write the script using
a .txt file
• Copy the text
• Paste into PowerPoint
or teleprompter
• Adjust formatting
• Record

36. Secrets of a Video
Sales Letter
• Auto-play
• Hide the controls
• Hide the call to
action button
• Create three
different calls to
action

37. Optimize Press Wordpress Plugin
• Creates sales and
membership pages
• Use YouTube or Easy
Video Player
• Auto-play or not
• Video play controller

38. Upload Videos to
YouTube

39. Keyword Optimization

40. YouTube Title, Tags, and
Description

41. Choosing a YouTube Title
• Remove .mov, .mp4 file
extensions from title
• 60 characters or less
• Refer to keyword analysis
• Ok to use same keyword
twice
• Attention grabbing

42. YouTube Description
• Include call to action hyperlink first
• Refer to keyword analysis to Include
keyword phrases in existing marketing copy
• Copy/paste any marketing descriptions,
phrases, or create your own
• End with call to action hyperlink

43. YouTube Tags
• Refer to keyword analysis
• Include as many
keywords using “_”
• Use combinations of
keywords
• Can repeat from existing
videos

44. Categorize YouTube
videos to facilitate

45. YouTube Playlist

46. Share password
protected videos in a

47. Protected Videos
• Confidential
• Video job
descriptions
• New agent training
• Internal rate of
return calculation

48. Amazon S3 Servers

49. Dropbox

50. Easy Video Player 2.0

51. Video Call to Action

52. There sure are a lot of
sheep

53. How can you be the
only one

54. http://
365techn
ologytips.
com
http://365TechnologyTips.com

55. Thank you

56. Video Job Descriptions
http://surveymonkey.com/smaccountability

57. http://www.realtor.org/
toolkits/prop02

58. Hire Doug Devitre for
your next event
• http://dougdevitre.com/hire-doug
• http://facebook.com/dougdevitredelivers
• http://twitter.com/dougdevitre