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All Things WordPress: Getting the Most Out of Your Email Marketing

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Learn how to get the most out of your email marketing.

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All Things WordPress: Getting the Most Out of Your Email Marketing

  1. 1. Getting the most out of your email marketing #ATWP
  2. 2. Norah Kathryn Green
  3. 3. AllThingsWordPress.com Facebook Group LinkedIn Group Google+ Community
  4. 4. Join us on Slack AllThingsWordPress.com/slack to request to join
  5. 5. Business: September 22 “I don’t have time for this Meetup” All Things WordPress
  6. 6. Thursday, October 6 Developers: ?? All Things WordPress
  7. 7. Tuesday, October 11 How to choose a WordPress theme WP Atlanta MeetUp: Kathy Drewien
  8. 8. Thank You to Our Sponsor
  9. 9. ClickHOST now offers Managed WordPress hosting on AWS: - Super fast and reliable - Built on Amazon Web Services - Unlimited data transfer - 10GB SSD disk space - Backups & Monitoring - Starting at $29/month
  10. 10. 20% off monthly or annual plans with code: CH-ATWP20 www.clickhost.com
  11. 11. Getting the most out of your email marketing
  12. 12. More effective than social media
  13. 13. Email is read on the phone
  14. 14. Why? ● There are 3.2 billion email accounts ● Emails have a longer lifespan than social media ● Email marketing has an ROI of 3800%
  15. 15. Systems
  16. 16. Why we prefer MailChimp Free • Slick • Easy • Powerful
  17. 17. Define your goals What is your goal?
  18. 18. Define your goals
  19. 19. Define your goals
  20. 20. Define your goals
  21. 21. Define your goals
  22. 22. Define your goals
  23. 23. Define your goals
  24. 24. Define your goals
  25. 25. Writing effective copy Subject lines Body content Calls-to-action
  26. 26. Building your list
  27. 27. Building your list
  28. 28. Landing pages
  29. 29. Execution
  30. 30. Setting up a list
  31. 31. Setting up a list
  32. 32. Adding a sign-up form to your site
  33. 33. Adding a sign-up form to your site
  34. 34. Adding a sign-up form to your site
  35. 35. Adding a sign-up form to your site
  36. 36. Sending
  37. 37. Sending a campaign from a template
  38. 38. Sending a campaign from a template
  39. 39. Sending a campaign from a template
  40. 40. Sending a campaign from a template
  41. 41. Sending a campaign using HTML
  42. 42. Sending a campaign using HTML
  43. 43. Sending a campaign from a template
  44. 44. Sending a campaign via RSS
  45. 45. Sending a campaign via RSS
  46. 46. Sending a campaign via RSS http://www.greenmellenmedia.com/category/seo-blog/feed/ http://www.greenmellenmedia.com/tag/wordpresstag/feed/ http://www.greenmellenmedia.com/author/ali/feed/
  47. 47. Sending a campaign via RSS
  48. 48. Automation
  49. 49. Automation
  50. 50. Automation
  51. 51. Automation
  52. 52. Automation
  53. 53. Automation
  54. 54. Bonus tips
  55. 55. Getting results Use your actual name as the “from” address
  56. 56. Getting results Promise something good (but don’t say “free”)
  57. 57. Getting results Use a number
  58. 58. Getting results Don’t be too clever
  59. 59. Getting results Keep it short (usually)
  60. 60. Getting results Be consistent
  61. 61. Getting results Pace carefully
  62. 62. Getting results Follow the rules
  63. 63. Measuring Results ● Opens ● Click-through rates (CTR) ● Conversion rate ● Bounce rate ● List growth rate ● Email sharing/forwarding rate
  64. 64. Watch your stats
  65. 65. A/B Testing
  66. 66. Thank You to Our Sponsor
  67. 67. Getting the most out of your email marketing #ATWP

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