Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Getting the most out of your email
marketing
#ATWP
Norah Kathryn Green
AllThingsWordPress.com
Facebook Group LinkedIn Group Google+ Community
Join us on Slack
AllThingsWordPress.com/slack
to request to join
Business: September 22
“I don’t have time for this Meetup”
All Things WordPress
Thursday, October 6
Developers: ??
All Things WordPress
Tuesday, October 11
How to choose a WordPress theme
WP Atlanta MeetUp: Kathy Drewien
Thank You to Our Sponsor
ClickHOST now offers Managed WordPress hosting on AWS:
- Super fast and reliable
- Built on Amazon Web Services
- Unlimite...
20% off monthly or annual
plans with code: CH-ATWP20
www.clickhost.com
Getting the most out of
your email marketing
More effective than social media
Email is read on the phone
Why?
● There are 3.2 billion email accounts
● Emails have a longer lifespan than
social media
● Email marketing has an ROI...
Systems
Why we prefer MailChimp
Free • Slick • Easy • Powerful
Define your goals
What is your goal?
Define your goals
Define your goals
Define your goals
Define your goals
Define your goals
Define your goals
Define your goals
Writing effective copy
Subject lines
Body content
Calls-to-action
Building your list
Building your list
Landing pages
Execution
Setting up a list
Setting up a list
Adding a sign-up form to your site
Adding a sign-up form to your site
Adding a sign-up form to your site
Adding a sign-up form to your site
Sending
Sending a campaign from a template
Sending a campaign from a template
Sending a campaign from a template
Sending a campaign from a template
Sending a campaign using HTML
Sending a campaign using HTML
Sending a campaign from a template
Sending a campaign via RSS
Sending a campaign via RSS
Sending a campaign via RSS
http://www.greenmellenmedia.com/category/seo-blog/feed/
http://www.greenmellenmedia.com/tag/wor...
Sending a campaign via RSS
Automation
Automation
Automation
Automation
Automation
Automation
Bonus tips
Getting results
Use your actual name
as the “from” address
Getting results
Promise something good
(but don’t say “free”)
Getting results
Use a number
Getting results
Don’t be too clever
Getting results
Keep it short
(usually)
Getting results
Be consistent
Getting results
Pace carefully
Getting results
Follow the rules
Measuring Results
● Opens
● Click-through rates (CTR)
● Conversion rate
● Bounce rate
● List growth rate
● Email sharing/f...
Watch your stats
A/B Testing
Thank You to Our Sponsor
Getting the most out of your email
marketing
#ATWP
All Things WordPress: Getting the Most Out of Your Email Marketing
All Things WordPress: Getting the Most Out of Your Email Marketing
Upcoming SlideShare
Loading in …5
×

of

All Things WordPress: Getting the Most Out of Your Email Marketing Slide 1 All Things WordPress: Getting the Most Out of Your Email Marketing Slide 2 All Things WordPress: Getting the Most Out of Your Email Marketing Slide 3 All Things WordPress: Getting the Most Out of Your Email Marketing Slide 4 All Things WordPress: Getting the Most Out of Your Email Marketing Slide 5 All Things WordPress: Getting the Most Out of Your Email Marketing Slide 6 All Things WordPress: Getting the Most Out of Your Email Marketing Slide 7 All Things WordPress: Getting the Most Out of Your Email Marketing Slide 8 All Things WordPress: Getting the Most Out of Your Email Marketing Slide 9 All Things WordPress: Getting the Most Out of Your Email Marketing Slide 10 All Things WordPress: Getting the Most Out of Your Email Marketing Slide 11 All Things WordPress: Getting the Most Out of Your Email Marketing Slide 12 All Things WordPress: Getting the Most Out of Your Email Marketing Slide 13 All Things WordPress: Getting the Most Out of Your Email Marketing Slide 14 All Things WordPress: Getting the Most Out of Your Email Marketing Slide 15 All Things WordPress: Getting the Most Out of Your Email Marketing Slide 16 All Things WordPress: Getting the Most Out of Your Email Marketing Slide 17 All Things WordPress: Getting the Most Out of Your Email Marketing Slide 18 All Things WordPress: Getting the Most Out of Your Email Marketing Slide 19 All Things WordPress: Getting the Most Out of Your Email Marketing Slide 20 All Things WordPress: Getting the Most Out of Your Email Marketing Slide 21 All Things WordPress: Getting the Most Out of Your Email Marketing Slide 22 All Things WordPress: Getting the Most Out of Your Email Marketing Slide 23 All Things WordPress: Getting the Most Out of Your Email Marketing Slide 24 All Things WordPress: Getting the Most Out of Your Email Marketing Slide 25 All Things WordPress: Getting the Most Out of Your Email Marketing Slide 26 All Things WordPress: Getting the Most Out of Your Email Marketing Slide 27 All Things WordPress: Getting the Most Out of Your Email Marketing Slide 28 All Things WordPress: Getting the Most Out of Your Email Marketing Slide 29 All Things WordPress: Getting the Most Out of Your Email Marketing Slide 30 All Things WordPress: Getting the Most Out of Your Email Marketing Slide 31 All Things WordPress: Getting the Most Out of Your Email Marketing Slide 32 All Things WordPress: Getting the Most Out of Your Email Marketing Slide 33 All Things WordPress: Getting the Most Out of Your Email Marketing Slide 34 All Things WordPress: Getting the Most Out of Your Email Marketing Slide 35 All Things WordPress: Getting the Most Out of Your Email Marketing Slide 36 All Things WordPress: Getting the Most Out of Your Email Marketing Slide 37 All Things WordPress: Getting the Most Out of Your Email Marketing Slide 38 All Things WordPress: Getting the Most Out of Your Email Marketing Slide 39 All Things WordPress: Getting the Most Out of Your Email Marketing Slide 40 All Things WordPress: Getting the Most Out of Your Email Marketing Slide 41 All Things WordPress: Getting the Most Out of Your Email Marketing Slide 42 All Things WordPress: Getting the Most Out of Your Email Marketing Slide 43 All Things WordPress: Getting the Most Out of Your Email Marketing Slide 44 All Things WordPress: Getting the Most Out of Your Email Marketing Slide 45 All Things WordPress: Getting the Most Out of Your Email Marketing Slide 46 All Things WordPress: Getting the Most Out of Your Email Marketing Slide 47 All Things WordPress: Getting the Most Out of Your Email Marketing Slide 48 All Things WordPress: Getting the Most Out of Your Email Marketing Slide 49 All Things WordPress: Getting the Most Out of Your Email Marketing Slide 50 All Things WordPress: Getting the Most Out of Your Email Marketing Slide 51 All Things WordPress: Getting the Most Out of Your Email Marketing Slide 52 All Things WordPress: Getting the Most Out of Your Email Marketing Slide 53 All Things WordPress: Getting the Most Out of Your Email Marketing Slide 54 All Things WordPress: Getting the Most Out of Your Email Marketing Slide 55 All Things WordPress: Getting the Most Out of Your Email Marketing Slide 56 All Things WordPress: Getting the Most Out of Your Email Marketing Slide 57 All Things WordPress: Getting the Most Out of Your Email Marketing Slide 58 All Things WordPress: Getting the Most Out of Your Email Marketing Slide 59 All Things WordPress: Getting the Most Out of Your Email Marketing Slide 60 All Things WordPress: Getting the Most Out of Your Email Marketing Slide 61 All Things WordPress: Getting the Most Out of Your Email Marketing Slide 62 All Things WordPress: Getting the Most Out of Your Email Marketing Slide 63 All Things WordPress: Getting the Most Out of Your Email Marketing Slide 64 All Things WordPress: Getting the Most Out of Your Email Marketing Slide 65 All Things WordPress: Getting the Most Out of Your Email Marketing Slide 66 All Things WordPress: Getting the Most Out of Your Email Marketing Slide 67 All Things WordPress: Getting the Most Out of Your Email Marketing Slide 68 All Things WordPress: Getting the Most Out of Your Email Marketing Slide 69
Upcoming SlideShare
The Now Wave to the Next Wave: public service delivery in a networked world
Next
Download to read offline and view in fullscreen.

0 Likes

Share

Download to read offline

All Things WordPress: Getting the Most Out of Your Email Marketing

Download to read offline

Learn how to get the most out of your email marketing.

Related Books

Free with a 30 day trial from Scribd

See all
  • Be the first to like this

All Things WordPress: Getting the Most Out of Your Email Marketing

  1. 1. Getting the most out of your email marketing #ATWP
  2. 2. Norah Kathryn Green
  3. 3. AllThingsWordPress.com Facebook Group LinkedIn Group Google+ Community
  4. 4. Join us on Slack AllThingsWordPress.com/slack to request to join
  5. 5. Business: September 22 “I don’t have time for this Meetup” All Things WordPress
  6. 6. Thursday, October 6 Developers: ?? All Things WordPress
  7. 7. Tuesday, October 11 How to choose a WordPress theme WP Atlanta MeetUp: Kathy Drewien
  8. 8. Thank You to Our Sponsor
  9. 9. ClickHOST now offers Managed WordPress hosting on AWS: - Super fast and reliable - Built on Amazon Web Services - Unlimited data transfer - 10GB SSD disk space - Backups & Monitoring - Starting at $29/month
  10. 10. 20% off monthly or annual plans with code: CH-ATWP20 www.clickhost.com
  11. 11. Getting the most out of your email marketing
  12. 12. More effective than social media
  13. 13. Email is read on the phone
  14. 14. Why? ● There are 3.2 billion email accounts ● Emails have a longer lifespan than social media ● Email marketing has an ROI of 3800%
  15. 15. Systems
  16. 16. Why we prefer MailChimp Free • Slick • Easy • Powerful
  17. 17. Define your goals What is your goal?
  18. 18. Define your goals
  19. 19. Define your goals
  20. 20. Define your goals
  21. 21. Define your goals
  22. 22. Define your goals
  23. 23. Define your goals
  24. 24. Define your goals
  25. 25. Writing effective copy Subject lines Body content Calls-to-action
  26. 26. Building your list
  27. 27. Building your list
  28. 28. Landing pages
  29. 29. Execution
  30. 30. Setting up a list
  31. 31. Setting up a list
  32. 32. Adding a sign-up form to your site
  33. 33. Adding a sign-up form to your site
  34. 34. Adding a sign-up form to your site
  35. 35. Adding a sign-up form to your site
  36. 36. Sending
  37. 37. Sending a campaign from a template
  38. 38. Sending a campaign from a template
  39. 39. Sending a campaign from a template
  40. 40. Sending a campaign from a template
  41. 41. Sending a campaign using HTML
  42. 42. Sending a campaign using HTML
  43. 43. Sending a campaign from a template
  44. 44. Sending a campaign via RSS
  45. 45. Sending a campaign via RSS
  46. 46. Sending a campaign via RSS http://www.greenmellenmedia.com/category/seo-blog/feed/ http://www.greenmellenmedia.com/tag/wordpresstag/feed/ http://www.greenmellenmedia.com/author/ali/feed/
  47. 47. Sending a campaign via RSS
  48. 48. Automation
  49. 49. Automation
  50. 50. Automation
  51. 51. Automation
  52. 52. Automation
  53. 53. Automation
  54. 54. Bonus tips
  55. 55. Getting results Use your actual name as the “from” address
  56. 56. Getting results Promise something good (but don’t say “free”)
  57. 57. Getting results Use a number
  58. 58. Getting results Don’t be too clever
  59. 59. Getting results Keep it short (usually)
  60. 60. Getting results Be consistent
  61. 61. Getting results Pace carefully
  62. 62. Getting results Follow the rules
  63. 63. Measuring Results ● Opens ● Click-through rates (CTR) ● Conversion rate ● Bounce rate ● List growth rate ● Email sharing/forwarding rate
  64. 64. Watch your stats
  65. 65. A/B Testing
  66. 66. Thank You to Our Sponsor
  67. 67. Getting the most out of your email marketing #ATWP

Learn how to get the most out of your email marketing.

Views

Total views

305

On Slideshare

0

From embeds

0

Number of embeds

102

Actions

Downloads

4

Shares

0

Comments

0

Likes

0

×