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Multilingual websites hands-on
Agenda
Agenda

• Languages on the web
Agenda

• Languages on the web
• Multilingual CMS tools
Agenda

• Languages on the web
• Multilingual CMS tools
• SEO in multiple languages
Agenda

• Languages on the web
• Multilingual CMS tools
• SEO in multiple languages
• Crowdsourcing translations
Languages on the web
Why publish in multiple
languages?


     ✓ Reduce support costs
     ✓ Reach new markets
     ✓ Improve search engine rankings
Multilingual CMS tools
Support for
   different
character sets
Integratie
CMS   Translation
         tool
CMS   Translation
         tool
CMS   Translation
         tool
CMS   Translation
         tool
CMS   Translation
         tool
MS   Translation
        tool
MS   Transla
        too
Change detection

     Update process

     Context preview
MS                      Transla
          Assets           too
          Links

       HTML code
Labels
PO-edit
Localization Client
Localization Client
SEO in multiple languages
use country-specific
 top-level domains
avoid mixing languages
     on one page
Don’t let
the language choice page
      get in the way
Don’t use flags!
Crowdsourcing
Crowdsourcing
Q&A

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