The document discusses Easyling, a SaaS solution designed to simplify the website translation process for LSPs and freelancers. It highlights the importance of website localization for businesses, citing statistics on user preferences and potential profits, and outlines the features and benefits of using Easyling's platform for text extraction and translation management. Additionally, it mentions the challenges faced in standard website translation workflows and how Easyling addresses these issues.

1. Website translation made easy
Balazs Benedek, CTO
Easyling.com

2. About us
Skawa Innovation was founded in 2008
by digital natives, born in the cloud
focusing on SaaS solutions
experience in SW development
cloud-based workflow system management
(own crowdsource system with 23000+ registered workers)

3. Pains of
Website Translation
How can I extract the full text to translate?
Powered by Skawa Innovation

4. Why bother?

5. Good for clients
Not all clients know already,
but they need their website translated
Reasons to believe
Traffic:
“9 in 10 Internet users in the EU said that, when they had a choice of languages, they always visited
a website in their own language.” [EU]
Turnover:
“People with no or low English skills were six times more likely not to buy from Anglophone sites
than their countrymen who were proficient in English.” [DePalma et al.]
Profits:
“Global Fortune 500 companies that actively localizing their products or services yields profits of
$365 billion. If only 10% of their total revenues are derived from international sales dependent
upon localization profits would have been reduced to -$225 billion.” [LISA]
ROI:
“Companies are receiving approximately $25 of additional revenue for every $1 spent on
localization.” [LISA]

6. Market size
“website translation”
1M+ searches monthly
Total translation market size in 2011
$31.438 billion
(10% website translation, $3.1 billion)
+
the hidden market

7. Good for Translation Agencies (LSPs), freelancers
website translation tool helps to
 Simplify translation process
 Minimize technical support needs
 Provide more added value
 Cover one more medium
 Reach new business goals
 Diversify service by offering website translation
 Get more clients
 More revenues

8. Players of the with the
Their problems game
Standard website translation workflow game:
Website owner
Translator
Website developers are not
translators
Website developer
Translators prefer to work
on files
(html, pdf, doc, xls), using
TM
Content Generation
Update website, Website owners are neither
tech people, nor translators
Website (CMS)
track changes
Insert translated text Text extraction
Translation
On „live”, frequently updated websites translation is a never-ending task.

9. What is Easyling? www.easyling.com - web-based, SaaS solution
Tool for LSPs and freelancers
• Tool for automatic quotation, text extraction
• CAT/TM integration (memoQ, Trados, …)
Service for website owners
• CMS-independent website translation solution
(Wordpress, Joomla, Drupal, Typo3)
Marketplace to bring them together
• Money escrow service (prepaid)
• Quality assurance

10. Source text extraction – Easyling -> XLIFF
• live website vs. offline files (Word,
Excel, XML, HTML, who can
provide it on the client's side),
ContentManagementSystems
(CMS)
• Dynamic contents: forms
• Externalization: what to translate,
what not to translate. Images,
PDFs, Flash
• Measuring the immeasurable:
exact list of items to be translated
• Pricing: instant quotation

11. Translation: XLIFF -> CAT
• CAT tools (localization settings,
terminology, consistency)
• Dealing with repetition, context
match (101%)
• in-house QA
• client approval (preview for
review) - online testing (is this
already possible?)
• client feedback implementation
• SEO, copywriting

12. Delivery
• copy-paste on clients admin
platform
• monolingual or bilingual
files
• ready made website:
(memoQ, Trados) -> XLIFF -
> Easyling

13. Updates
• updates sent by the clients (live
website vs. doc, txt, html, xml)
• automatic change tracking
• pricing of updates

14. Solution & technology
without
www.mycompany.com
original English website
visitor's browser company webserver

15. Solution & technology
with
cn.mycompany.com
mycompany.com www.mycompany.com
website translated Original English website
to Chinese
visitor's browser company webserver
• Translated by language professionals, it is NOT a machine translation
• Stored at & served by Google App Engine (SLA: 99.95%)
• Original texts are replaced on the fly (proxy / javascript)

16. Easyling Features & Benefits

17. 1-click text extraction & instant quote
3 simple steps
1. EasyLing discovers &
crawls the entire site
2. Export all the text
in XLIFF
3. Use memoQ/Trados
with your TM to give
instant & precise
quotation

18. P/review and edit the original context & layout
How to present
the translation
to the client?
1. Translate with
memoQ/Trados
2. Create XLIFF
3. Import to Easyling
4. Send a unique
preview link to your
customer

19. P/review and edit the original context & layout
List of translation
elements
Editing panel

20. Limitations
File-based contents
– Images
– Pdf, doc, xls, ...
– Flash, Silverlight
– Special font handling

21. Growing Together

22. Thank you for your attention.
Q&A
Balazs Benedek, CTO bbenedek@easyling.com