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Simplicity of managing
    multilingual websites
Alex Kempkens
Inventor of JoomFish & co-founder of Joomla!
Multilingual websites are a challenge of

understanding your needs,
good preparation and good organisation
Understanding your needs

• Different languages or even different
  cultures and requirements?
• Translation vs. localisation
• Automated services vs. manual translation
• Information management
Language vs. Culture
Languages are reflected by                Culture and countries have an
✓ Words                                   impact on
✓ The characters                          ✓ Content you are allowed to present
✓ The direction of reading                ✓ Images and descriptions you might
                                            need to change (e.g. different
                                            product specifications)
➡ Changing the language has an direct
                                          ✓ Totally different styles in layout and
  impact on
                                            presentation of the information
   ➡ the   site/template layout
   ➡ theorientation and usage of
     modules
   ➡ template   elements such as images
You need?
Translation                               Localisation
✓ You translate the website               ✓ Localisation is the whole adaption of
  information/content to a second           the website information/content to a
  language                                  second language & country
✓ E.g. images, product prices and other   ✓ E.g. images, product descriptions &
  structured information remain as is       prices are translated and adapted


➡ The translation process focus on the    ➡ The customer will see a localised
  information visible to the customer       and adapted website
!   You may present information wrong     !   You have a higher effort to manage
    e.g. according to country specific        and plan your site information
    product specifications
What to you need?
Technically you can do multilingual sites
differently, you need to know what you need!
• Are you going to translate the whole site?
• Do you want different layouts, structures,
  images, information?
• What management of the translation process
  you need?
Your choice!
Automated translations                     Manual localisation
✓ Your customer or 3rd party               ✓ You translate your content
  translates your site
                                           ✓ You can use 3rd party services and
✓ The content is unchanged                   tools to easy the process


➡ An easy way to allow your customer       ➡ The customer will see a localised
  to view your site in his/her language      and adapted website
!   You loose the control over the sense   !   You have full control over the
    of your website                            content your customer will see
!   You have no influence to be conform    !   You can adapt the website content
    with legal requirements in the             according to country specific needs
    different language/country                 and legal requirements
    environment
Unlock your information

•   Decide what
    information need to be

     •   translated

     •   changed

     •   localised

     •   hidden

    per language
Best practise to start

your multilingual website
Understanding your
                 information

• What is your difference between a single
  language and a multilingual website?
• What is your information structure?
• What information you need to provide to
  your customer in what language/version?
The difference
Single language sites      Multilingual sites
•   Single audience of     •   Multiple group of
    customers                  customers

•   Focus on the content   •   Focus on information
                               as a whole
•   Optimised structure
    for the information    •   Structure is different
                               for the localised
                               languages
Be prepared
Be prepared
Think about your multilingual site before
integrating it!
• Avoid fighting the missing translations -
  move on completing what is needed
• Use the separation of information when
  logical
• Use all available elements to create a
  complete user experience in each language
Not all information fit
Avoid ...
• to worry about duplicate content and
  other SEO tricks
• to confuse your user with forcing him to
  view your site in a specific language
• to copy everything into a different language
  just for the sake of having a second
  language on your site
Make use of ...
• your menu structure as navigation and
  limitation of your website in each language
• specialized information structures such as
  language related sections/categories
• specialized information per language rather
  than general translation of everything
Multilingual websites are fun!

                Let them fly!
Questions?
                      More?
     alex.kempkens@thinknetwork.com
         http://twitter.com/akempkens
https://www.xing.com/profile/Alex_Kempkens
    http://www.linkedin.com/in/akempkens

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Simplicity of managing multilingual websites

  • 1. Simplicity of managing multilingual websites Alex Kempkens Inventor of JoomFish & co-founder of Joomla!
  • 2. Multilingual websites are a challenge of understanding your needs, good preparation and good organisation
  • 3. Understanding your needs • Different languages or even different cultures and requirements? • Translation vs. localisation • Automated services vs. manual translation • Information management
  • 4. Language vs. Culture Languages are reflected by Culture and countries have an ✓ Words impact on ✓ The characters ✓ Content you are allowed to present ✓ The direction of reading ✓ Images and descriptions you might need to change (e.g. different product specifications) ➡ Changing the language has an direct ✓ Totally different styles in layout and impact on presentation of the information ➡ the site/template layout ➡ theorientation and usage of modules ➡ template elements such as images
  • 5. You need? Translation Localisation ✓ You translate the website ✓ Localisation is the whole adaption of information/content to a second the website information/content to a language second language & country ✓ E.g. images, product prices and other ✓ E.g. images, product descriptions & structured information remain as is prices are translated and adapted ➡ The translation process focus on the ➡ The customer will see a localised information visible to the customer and adapted website ! You may present information wrong ! You have a higher effort to manage e.g. according to country specific and plan your site information product specifications
  • 6. What to you need? Technically you can do multilingual sites differently, you need to know what you need! • Are you going to translate the whole site? • Do you want different layouts, structures, images, information? • What management of the translation process you need?
  • 7. Your choice! Automated translations Manual localisation ✓ Your customer or 3rd party ✓ You translate your content translates your site ✓ You can use 3rd party services and ✓ The content is unchanged tools to easy the process ➡ An easy way to allow your customer ➡ The customer will see a localised to view your site in his/her language and adapted website ! You loose the control over the sense ! You have full control over the of your website content your customer will see ! You have no influence to be conform ! You can adapt the website content with legal requirements in the according to country specific needs different language/country and legal requirements environment
  • 8. Unlock your information • Decide what information need to be • translated • changed • localised • hidden per language
  • 9. Best practise to start your multilingual website
  • 10. Understanding your information • What is your difference between a single language and a multilingual website? • What is your information structure? • What information you need to provide to your customer in what language/version?
  • 11.
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  • 13.
  • 14. The difference Single language sites Multilingual sites • Single audience of • Multiple group of customers customers • Focus on the content • Focus on information as a whole • Optimised structure for the information • Structure is different for the localised languages
  • 16. Be prepared Think about your multilingual site before integrating it! • Avoid fighting the missing translations - move on completing what is needed • Use the separation of information when logical • Use all available elements to create a complete user experience in each language
  • 17.
  • 19. Avoid ... • to worry about duplicate content and other SEO tricks • to confuse your user with forcing him to view your site in a specific language • to copy everything into a different language just for the sake of having a second language on your site
  • 20. Make use of ... • your menu structure as navigation and limitation of your website in each language • specialized information structures such as language related sections/categories • specialized information per language rather than general translation of everything
  • 21. Multilingual websites are fun! Let them fly!
  • 22. Questions? More? alex.kempkens@thinknetwork.com http://twitter.com/akempkens https://www.xing.com/profile/Alex_Kempkens http://www.linkedin.com/in/akempkens

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