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  • 1. China Innovatiereis 2008 Overview
  • 2.
    • Born in Laren, the Netherlands
    • Business administration Erasmus University
    • Marketing Manager Media Republic Amsterdam
    • Studied Chinese at China Normal University
    • International Sales Zlong Games
    • Business Development Spill Group Asia
    Thijs Bosma Business Development Manager Spill Group
  • 3.
    • Zlong Games
    • About Zlong games
    • Cases Zlong Games
      • Casual Games
        • Flash Games
        • Downloadable Games
      • Serious Games
    • Cooperation Holland & China
      • Zlong Games more independent
      • Working Together with Chinese
    • End
    March 31 Monday
  • 4.  
  • 5. History Zlong Games
    • Founded in 2005 by 3 Chinese entrepreneurs
    • Headquartered in Shanghai, China
    • Over 60 employees working in Shanghai
    • Initial focus on Casual Game & Serious Game development
    • Part of Spill Group since 2006
  • 6. Exclusive Casual Flash Game Development for Spill Group global portals 70 games per year of which 50% is made by Zlong and the other 50% outsourced to Chinese development companies Casual Games Flash Games
  • 7. Besides Flash games, downloadable C++ games are very popular in the casual game industry Zlong Games has already developed two of these with 1 more close to release For the publishing of these games we make deals with game publishers like Oberon and Real Networks Casual Games Downloadable Games
  • 8. Zlong Games has built Serious Simulation Games and Virtual Worlds for western multinationals Serious Games & Virtual Worlds Projects
  • 9.
    • Game Concepts are created by the team in Holland
    • Development takes place in China with feedback and guidance coming from Holland
    • Assigned Chinese project managers are contact point with Holland
    • Communication mostly by email, however game designers from Holland come here occasionally to improve workflow
    Holland & China Co operation
  • 10.
    • At the moment we are busy with letting Zlong Games work more independently
      • Create own Game Concepts
      • Develop more independently with less feedback rounds
    • In the process of doing so we focus on:
    • Making the game designers more familiar with western games & Art style
    • Giving them more responsibility in the development process
    Zlong Games more independent Process
  • 11.
    • Difficulties
    • Language
    • Responsibility & Fear of making mistakes
    • Problem Solving
    • Initiative
    • Commitment
    Working With Chinese Culture Clash
    • How to cope with them
    • Active management
    • Frequent Communication
    • Trust Building
    • Give responsibility
    • Involvement in business