Rusland Gleb Kaplun

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Presentation by Gleb Kaplun of Eteragroup for the Dutch delegation. June 16,2009

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Rusland Gleb Kaplun

  1. 1. Welcome to Russia: Internet Market Overview prepared by Gleb A. Kaplun special for Russia: Total Area: 17,075,200 sq km (approximately 1.8 times the size of the US, 411 times the size of Netherlands) Population: 140,702,096 people (approximately 2 times less than the population of the US) Penetration of Internet in Europe (Percentage of Country Population) Source: Source: “FOM - Internet in Russia - March 2009” 80 77 60 71 70 64 62 40 55 20 33 0 Austria UK Germany France Spain Italy Russia Internet Users by Country in Europe (Million Users) Source: Source: “FOM - Internet in Russia - March 2009” 50.0 49 37.5 38 35 25.0 31 27 12.5 23 13 0 Germany Russia UK France Italy Spain Austria Internet Activity Dynamics in Russia (Million Users) Source: Source: “FOM - Internet in Russia - March 2009” Every Day Last Week Last Month Last 3 Month Last 6 Month 20.6 30.4 34.9 36.6 37.5 Welcome to Russia: Internet Market Overview for Digital Perestojka 2.0 - June 2009 - Page 1 of 4
  2. 2. Russia Has Fastest Growing Internet Population in Europe Source: comScore World Metrix Growth of European internet Audiences Ranked by Year on Year Growth Rate Total Unique Visitors (000) Age 15+ Home & Work locations June 2008 vs. June 2007 Europe 8% Russia 27% France 21% Spain 15% 0% 10% 20% 30% Internet Commerce in Russia Source: Romir, 25.08.2008 96% of Russian Internet users visit on-line shops, among them: Shop on-line 20% Search information 38% Both 42% 0% 17% 33% 50% Russian Internet Users Online-Shopping Activity Average Russian Internet user was shopping online: Last 3 month 37% 3 to 6 month ago 15% 6 to 12 month ago 15% More than a year ago 18% Never 15% 0% 13% 27% 40% How often Average Russian Internet user is shoping online: Less than once a month 71% Once a month 16% 2-3 times a month 9% Once a week 1% 2-3 times a week 1% 0% 27% 53% 80% How much Average Russian Internet user is spending online: 25 EUR 5% 50 EUR 7% 100 EUR 11% 250 EUR 7% 350 EUR 5% 0% 4% 7% 11% Welcome to Russia: Internet Market Overview for Digital Perestojka 2.0 - June 2009 - Page 2 of 4
  3. 3. Top Russian Search Engines Source: comScore Releases Russian Web Site Rankings for February Yandex Google Rambler Mail.ru Yahoo Other 47.4% 3.4% 1.3% 7.0% 9.7% 31.2% Top 15 Russian Web Properties Reached Percentage of the Russian Internet Audience (Age 15+) - (%), Average Minutes per Visitor Age 15+ (Total is 1078 min) 62% Yandex 89 51% Mail.ru Sites 127 49% Rambler Media 61 42% AOL LLC 178 41% Google Sites 58 33% Microsoft Sites 37 30% Odnoklassniki.ru 120 30% Vkontakte.ru 689 27% Qip 3 19% Connexus 4 18% SUP 34 17% Bigmir.net 11 16% RBC.ru 17 16% Wikipedia 12 16% LiveInternet.ru 77 Welcome to Russia: Internet Market Overview for Digital Perestojka 2.0 - June 2009 - Page 3 of 4
  4. 4. Social Networks in Russia Source: Romir 18.06.2008 Odnoklasniki 72% Vkontakte 44% Moi mir 38% Livejournal 20% Moi krug 20% MySpace 2% Facebook 2% No one 12% 0% 27% 53% 80% Cellphones penetration level in Russia Source: MForum Analytics 28.04.2009 SIM-Cards (Sold) 131% SIM-Cards (Active) 77% Active subscribers 66% 0% 47% 93% 140% Mobile Internet Penetration Source 13 10 12.9 11.9 11.2 10.8 7 9.6 7.4 3 0 UK Italy Russia Spain France Germany Thank you! Gleb A. Kaplun Founder of Web2People (Competition based seed-funding program for russian tech startups) g.kaplun@mail.eteragroup.com LinkedIn: www.linkedin.com/in/lithfin/ Facebook: www.facebook.com/lithfin/ Follow me on Twitter: www.twitter.com/lithfin/ Visit "Investor Day CEE" 2009 in Kiev - October 28-29 | Twitter: IDCEE | www.idcee.eu Welcome to Russia: Internet Market Overview for Digital Perestojka 2.0 - June 2009 - Page 4 of 4

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