Benefits, critical success factors and 5 key questions to get started for Executives and Board Directors who want to stand out via their own website.

1. Why Executives and Board Directors
should have their own digital presence
- The advantages and how to get started

2. Presenter
Katy Caroan

3. Agenda
The Benefits
The Critical Success Factors
Examples
Key Questions
More Inspiration

4. The Benefits

5. • Increased positive BRAND AWARENESS
• Positive impact on company CULTURE
• Enhanced professional REPUTATION
for both company and individual

6. • INSPIRE your stakeholders
• CONTRIBUTE to your existing business(es)
• ATTRACT more business opportunities
• CONTROL your information & design

7. ”Just like inspiring and networking
in the offline world: In order to remain
trustworthy, you need to do it
before you need it.”
Liselotte Engstam
Chair of Digoshen

8. Critical Success Factors

9. Your BIG WHY
+
Inspired Purpose
=
Your STORY

10. Use design to reflect
a PERSONAL
mission statement

11. Manage risks

12. Use well-proven tools

13. Leverage social media
integrations to increase
engagement

14. Examples

15. vineetnayar.com

16. http://jensmoberg.dk/en/

17. http://liselotteengstam.com

18. http://katycaroan.com

19. Key Questions

20. How do you want to be
perceived by others?

21. What do you want to
share with your
professional
stakeholders?

22. Which social media are your
preferred platforms for
engagement?

23. Where do your most
important stakeholders
hang out?

24. How can you bring your
professional stakeholders
to your digital arena?

25. Q&A

26. h"p://digoshen.com/insightpla3orm/

27. Thank you for joining!
-Suggest our next topics
-Stay tuned in for weekly webinars