Part of the Digoshen Webinar Series for Executives and Board Members on how to build thought leadership on LinkedIn. The webinar replay is available via http://digoshen.com/webinars

1. How Executives can use LinkedIn to
position themselves as Thought Leaders
…without spending too much time

2. Presenter
Katy Caroan

3. Agenda
• The Pre-Requisites
• 3 Things You Should Do More Of
• 3 Things You Should Stop Doing
• Key Questions
• More Inspiration

4. ”A thought leader can refer to an individual or
firm that is recognized as an authority
in a specialized field and whose expertise
is sought and often rewarded”
Forbes/Russ Prince & Bruce Rogers

5. The Pre-Requisites

6. Pre-Requisites
• An intriguing LinkedIn profile
• Clarity on area of subject matter expertise
• Verified credentials
• Investment: Dedicated time
• Mindset: Responsiveness

7. 3 Things
You Should Do More Of

8. 3 Things You Should Do More Of
1. Monitor trends, articles and discussions

10. 3 Things You Should Do More Of
1. Monitor trends, articles and discussions
2. Share own content consistently

12. 3 Things You Should Do More Of
1. Monitor trends, articles and discussions
2. Share own content consistently
3. Mobilize your network in 3 dimensions
• Public+Twitter
• Relevant groups
• Individuals (personalized)

14. 3 Things
You Should Stop Doing

15. 3 Things You Should Stop Doing
1. Engage in too many groups (settings)
2. Provide ad hoc content inconsistently
3. Ignore responses to your content

16. Key Questions

17. Which is your (single)
area of subject matter
expertise?

18. How can you get feedback
on your content upon
publication?

19. Which PULSE trends
and articles should you
monitor?

20. Which content from others
can you lean on?

21. When do you fence time to
create your content?

22. Q&A

23. h"p://digoshen.com/insightpla3orm/

24. Thank you for joining!
-Suggest our next topics
-Stay tuned in for weekly webinars