Pick1 for Transport for London v1.0

623 views
579 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
623
On SlideShare
0
From Embeds
0
Number of Embeds
52
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Pick1 for Transport for London v1.0

  1. 1. PICK1 by for© Doochoo 2011 | All Rights Reserved | Doochoo is a California based corporation
  2. 2. WHAT IS PICK1? introduction The traditional marketing model is undergoing a deep crisis: for the first time ever in the US the online marketing spend has exceeded the newspaper advertising, with $62B worldwide (eMarketer.com). At the same time, half (1B people) of the world population connected in Internet (2B people) has an activity on the social cloud (Facebook and Twitter). People express their opinions on products, services, events… in community with their friends. Nevertheless corporate brands and local businesses haven’t found any efficient solution yet to maximize and exploit this resource –opinions- that in every part of the world is one of the most powerful driver.© Doochoo 2011 | All Rights Reserved | Doochoo is a California based corporation
  3. 3. WHAT IS PICK1? scenario Marketing is redefining itself: the whole world where Brands are just pushing messages out, is over. The whole paradigm is shifting: from simply creating ads to actually managing communities. 3 keys: •how you engage, •how you get sticky, Sweet spot is •how you stay relevant to consumers. when you have that many people engaging with your brand willing to give feedback, how to laser in on that consumer that is on the lunatic fringe of using your product and before you know it the product has been innovated again and you need to get to the consumer quickly? getting to consumers in real-time!© Doochoo 2011 | All Rights Reserved | Doochoo is a California based corporation
  4. 4. WHAT IS PICK1? “Pick1 is a platform to ask opinions through questions Pick1 is a tool for ... { and aggregated answers. It builds over time a database of data pre-ordered in tables that can be used for semantic analysis, associated with the demographic } information contained in online social networks” 1 2 3 Opinions Acquisition User Engagement Retargeting Market Research Branding Sell© Doochoo 2011 | All Rights Reserved | Doochoo is a California based corporation
  5. 5. WHAT IS PICK1? opportunity { PICK1 is a cutting edge platform to collect, aggregate and share online opinions. } • Market research as a marketing tool, and vice versa: the perfect merge to effectively for corporate Brands and local businesses to engage with their target; • Unlike traditional (online and offline) market research companies, Pick1 provides highly scalable, real time and super-local validated information; • Unlike (online and offline) traditional advertising, Pick1 allows consumers to interact with the brand based on their demographics and individual interests; • Users get rewarded (with cash or discounts) skyrocketing the conversion rate from prospects to customers, and even share their experience with other brand users.© Doochoo 2011 | All Rights Reserved | Doochoo is a California based corporation
  6. 6. PICK1 THE NEW SOCIAL ENGAGEMENT TOOL “I see Foursquare as a consumer social service that businesses are trying to figure out a way to leverage, while what youre offering is a business social service that consumers will try to figure out how they can leverage... because of your incentive-based model.” “Its suited for the businesses. Its something that looks perfectly capable of delivering the kind of information that theyre trying to gain... and yet the consumers will want to engage just because of the way the model is suited up. I think this is better than Foursquare for the businesses” Russell Hirshon, Unison Agency, Washington DC© Doochoo 2011 | All Rights Reserved | Doochoo is a California based corporation
  7. 7. PICK1 AS NEW COMMUNICATION CHANNEL Pick1 amplifier the Brand gets greater brand awareness greater engagement with customers broader social presence in one easy tool better CRM higher sales and conversion ratesthe flow real time information(1) Brand asks Users (engagement) and data analysis(2) User answers to Brand (opinions + profilation)(3) Brand rewards User (reward) better targeting on ! aggregated(4) User buys from Brand (sale!!!): the User WIN! & the Brand WIN!(5) User shares the action (share) customers(6) Loop through Virality (viral) cost effective, pay(7) Extra Reward (if any) for results mode© Doochoo 2011 | All Rights Reserved | Doochoo is a California based corporation
  8. 8. WHAT IS PICK1? Pick1 volano Pick1 flowchart© Doochoo 2011 | All Rights Reserved | Doochoo is a California based corporation
  9. 9. WHAT IS PICK1? Pick1 use cases • Driving back home Tom’s Smartphone notifies him that a pub, 100ft ahead of him launched two hours ago a poll on one of the topics Tom indicated as of interest: football. With a click Tom answers back to “who will be the next winner of the SuperBowl”, receiving back a discount of 20% on a lunch in the next two days. If other 10 friends of him will answer to the same question, his discount will be 30% (10% more). • Mary is ready to inaugurate her new ice-cream shop. She just created 4 new flavors she wants to test. For this reason Mary goes on PICK1.COM and offers a $5,00 worth coupon to whoever will give his opinion on those at the opening, the day after. She sets the offer to be pushed to all the married women with children living within 5 miles from her shop. • Ikea (our first client) has launched a new social portal that –even if very rich with content- it’s not matching the conversion rate identified as goal by the marketing team. As a plus, Ikea wants a tool to exploit and extract value more effectively from their 100.000+ fans on Facebook; a tool to collect the most information on the social buzz created by its marketing initiative. Pick1 is the right solution.© Doochoo 2011 | All Rights Reserved | Doochoo is a California based corporation
  10. 10. PICK1 REVOLUTION Better Engagement Better Return© Doochoo 2011 | All Rights Reserved | Doochoo is a California based corporation
  11. 11. PICK1 TOUCHPOINTS Pick1 works with cross-media multiple touchpoints Web Site: brand website or blog Social Media: on the brand fan page on FaceBook / LinkedIn / Twitter OOH / DOOH billboards and panels (Out Of Home / Digital Out Of Home) using NFC (Near Field Communication) and Bluetooth QR codes Cell phone: free phone rings, via 1Ring.com | Doochoo Online Advertising Videos and Video Ads (embedded or hyperlinked) Email Marketing (newsletters or in email signatures) Webinars and Teleclasses Customer Service Press Releases Invoices© Doochoo 2011 | All Rights Reserved | Doochoo is a California based corporation
  12. 12. WIN-WIN PROPOSITIONS WIN-WIN propositions for Brands 1. better communication → new communication channel between brands and users 2. innovative marketing and branding → getting to people in innovative ways, engagement of the users 3. real-time market research → people are highly engaged, offering their opinions and being rewarded, double engagement 4. more selling opportunities: quick conversions and sales → people will be more bound to buy from the brand with discounts and special offers© Doochoo 2011 | All Rights Reserved | Doochoo is a California based corporation
  13. 13. WIN-WIN PROPOSITIONS WIN-WIN propositions for Users 1. get satisfaction → speak to brands in innovative ways, and feel actively engaged 2. make money! → people are rewarded for their opinions 3. be influential → share with the community (double reward) → because the community doesn’t know it yet + content is an excuse and opportunity to create context and to create relationships and strengthen ties© Doochoo 2011 | All Rights Reserved | Doochoo is a California based corporation
  14. 14. PICK1 SOME REAL CLIENTS SUCCESS© Doochoo 2011 | All Rights Reserved | Doochoo is a California based corporation
  15. 15. PICK1 GETS INTO ACTION Pick1 proposal scenario • Doochoo will implement for Transport for London a white-label touchpoint version on the Pick1 platform, where the key elements are: • Questions embedded inside the Transport for London Facebook page. Polls are generated by Pick1 platform and located in the main Facebook wall and in a special Facebook tab of the page. (We suggest Facebook as the main touchpoint for Transport for London user engagement campaigns.) • Questions embedded inside the Transport for London website • Questions embedded inside the mobile app of the TfL (if it doesn’t exist, we could create one) • Results of the polls can be analyzed and Rewards can be managed on the Pick1 Dashboard. • TfL can create rewards, that will be sent to the users that answer the poll. Rewards can be linked to the TfL coupon code system or any other type of redeemable digital coupon.© Doochoo 2011 | All Rights Reserved | Doochoo is a California based corporation
  16. 16. PICK1 GETS INTO ACTION Poll Results • Pick1 provides a real-time dashboard of the results • Pick1 data is safely stored in a multi-dimensional NoSQL-like database, in specific MongoDB, that allows gathering of multi-field multi-dimension graph data, and very fast execution of complex queries • Results can be “raw data” aggregated by the basic type of data acquired (user profile fields, geo data, vote, etc ...) • Results can be aggregated dynamically and automatically by the client using an easy GUI tool, filtering and pivoting data in any dimension • the client has always unlimited access to the data, through the dashboard, via API, or via files to be extracted (csv, xls, ...) • built on top of the data, Doochoo provides an extensive set of visualization tools© Doochoo 2011 | All Rights Reserved | Doochoo is a California based corporation
  17. 17. PICK1 FOR GEEKS Database specs • MongoDB (from "humongous") is a scalable, high-performance, open source, document-oriented database. Written in C++, MongoDB features: • Document-oriented storage »JSON-style documents with dynamic schemas offer simplicity and power. • Full Index Support »Index on any attribute, just like youre used to. • Replication & High Availability »Mirror across LANs and WANs for scale and peace of mind. • Auto-Sharding »Scale horizontally without compromising functionality. • Querying »Rich, document-based queries. • Fast In-Place Updates »Atomic modifiers for contention-free performance. • Map/Reduce »Flexible aggregation and data processing. • GridFS »Store files of any size without complicating your stack.© Doochoo 2011 | All Rights Reserved | Doochoo is a California based corporation
  18. 18. PICK1 GETS INTO ACTION Pick1 Rewardarding for users Attach a reward coupon to the polls to engage friends and people! When they vote, they will receive your reward as a token of appreciation. You can create and attach a reward coupon, such a discount or free gift, to be used as a printable pdf or digital coupon code. It can be redeemed by the user at your business, retail store, or website, or at your convenience. Its the perfect engagement tool to attract more visitor to your business or website, or just simply to engage users to vote your poll. Its the latest frontier of marketing, and its a win win for both the voter and poller. The user will receive the reward after the vote has been casted.© Doochoo 2011 | All Rights Reserved | Doochoo is a California based corporation
  19. 19. PICK1 TOUCHPOINTS Pick1 suggested touchpoints for Transport for London Social Media: on the brand fan page on FaceBook / LinkedIn / Twitter inside Transport for London website and blog (if any) OOH / DOOH billboards and panels QR codes on websites, banners, magazines, offline ads online or offline using 1Ring, free phone rings to vote Online Advertising Videos and Video Ads (embedded or hyperlinked) Email Marketing (newsletters or in email signatures) Customer Service on the tickets© Doochoo 2011 | All Rights Reserved | Doochoo is a California based corporation
  20. 20. PICK1 TOUCHPOINTS Pick1 touchpoint for Transport for London:© Doochoo 2011 | All Rights Reserved | Doochoo is a California based corporation
  21. 21. PICK1 TOUCHPOINTS Pick1 touchpoint for Transport for London: Test it here! http://contest.1ring.com/ Watch the video! http://1ring.com/exec/about© Doochoo 2011 | All Rights Reserved | Doochoo is a California based corporation
  22. 22. PICK1 TOUCHPOINTS Pick1 touchpoint for Transport for London: (example: H3G / “3” and IKEA website with Pick1 poll embedded) Polls embedded inside ParPerfeito website to convert free users to paying users, leveraging the conversion with reward discount coupons© Doochoo 2011 | All Rights Reserved | Doochoo is a California based corporation
  23. 23. Would you use Pick1 for your Business?ANSWER HERE Paolo Privitera Co-founder and CEO, Doochoo Inc. Armando Biondi Co-founder and President, Doochoo Inc. Contact us paolo@doochoo.com armando@doochoo.comhttp://www.pick1.com/poll/478 Link us linkedin.com/in/paoloprivitera linkedin.com/in/armandobiondi :) Thank you

×