2. Key Learnings
• NBN in my area
• Why social media still
matters
• The stats
• 2013 projections:
where are businesses
going
• Local examples
• Strategy
3. National Broadband Network (NBN)
• Higher speed Internet
Social media
access
• Always on connectivity
Cloud services HD Video
• No competition for
National bandwidth
Broadband
e-Commerce
Network Entertainment • FTTP
• Rollout map
VOIP Multi-user
4. Social media stats in Australia
• September 2012
• Facebook: 11.5 million users
• YouTube: 11 million users
• LinkedIn: 2.2 million users
• Twitter: 2.1 million users
• http://www.socialmedianews.com.au
5. The mobile factor
Source: http://techcrunch.com/2012/12/03/mobile-drives-adoption-of-social-media-in-2012-
apps-mobile-web-account-for-majority-of-growth-nearly-half-of-social-media-users-access-sites-
on-smartphones/
14. The impact of social media
• Highly connected people
• Highly connected communities
• New media
• Strength in numbers
• Change in agency/power
15. 5 ways to think social
Be Be Be Be Have
sexy welcoming generous interesting fun
e.g. Auto e.g. Wordpress e.g. Encyclopedia of e.g. Character
Transformers e.g. TEDx Adelaide
Adelaide Magic jumps
16. Social media for not-for-profits
• Find your brand
champions
• Create space for
conversations
Build • Talk to your clients
Community • Reward your advocates
17. Social media for not-for-profits
• Digital storytelling
• New ways to engage
• Create ‘sharable’
content
Raise • Be transparent
awareness • Show the impact
18. Social media for not-for-profits
• Collaboration
• Co-creation of solutions
Rally with other people
• Online advocacy
people
around
your brand
19. Social media for not-for-profits
• “The biggest
misconception about
Listen to Twitter is that you have
to tweet to use Twitter”
what • Find resources for
people yourself
• See what feedback
are saying people are giving
20. Social media for not-for-profits
• Over 600,000 registered
NFP’s in Australia
• How do we work
Connect together?
• Reduce overlap
with other
• Build on our strengths
businesses
21. The do’s and don'ts of social media
Do lots of this Stay away from this
• Discover where your • Feeling the need to be
community is everywhere
• Use each platform • Cross-post across all you
differently social media channels
• Focus on your cause • Focus on fundraising
• Measure the impact social • Move forward without a
media is having strategy
• Share a mix of content • Just talking about yourself
22. The do’s and don'ts of social media
Do lots of this Stay away from this
• Discover where your • Feeling the need to be
community is everywhere
• Use each platform • Cross-post across all you
differently social media channels
• Focus on your cause • Focus on fundraising
• Measure the impact social • Move forward without a
media is having strategy
• Share a mix of content • Just talking about yourself
23. Building a strategy
S Specific
M Measurable
A Attainable
R Relevant
T Timely
24. Building a strategy
• What do you want to
achieve specifically?
S Specific
M Measurable “Have more people visit
A Attainable our websites through
social media…”
R Relevant
T Timely
25. Building a strategy
• How will you measure
your goals?
S Specific
M Measurable “Have more people visit
A Attainable our websites through
social media by 10%”
R Relevant
T Timely • Measured through
Google Analytics
26. Building a strategy
• Is your goal achievable?
• Do you have the
S Specific
necessary resources?
M Measurable • Do you have the
A Attainable necessary skills?
R Relevant
“Do I know how Google
T Timely Analytics work? Do I
know social media?”
27. Building a strategy
• Is this meaningful for
your organisation?
S Specific
M Measurable “Do I want more visitors
A Attainable to my website?”
R Relevant
T Timely
28. Building a strategy
• Is the goal time-bound?
• Is there a due date?
S Specific
M Measurable “Have more people visit
A Attainable our websites through
social media by 10% by
R Relevant the end of June”
T Timely
29. The do’s and don'ts of social media
Do lots of this Stay away from this
• Discover where your • Feeling the need to be
community is everywhere
• Use each platform • Cross-post across all you
differently social media channels
• Focus on your cause • Focus on fundraising
• Measure the impact social • Move forward without a
media is having strategy
• Share a mix of content • Just talking about yourself
30. What should I share?
Your
Community original
content
Other
Interactions people's
content
31. What should I share?
• Content you create
• Blogs
• News
Your
Community
original • Videos
content
• Photos
Other
Interactions people's
content
32. What should I share?
• Content other people
create related to your
cause
Your • Articles
Community original
content • Events
• Government policy
Other
Interactions
people's
content
33. What should I share?
• Facebook
• Posting as your
organisation on other
Your NFP’s Timeline
Community original
content • Replying to
comments/posts
Other
people's • Twitter
Interactions
content • ReTweets
• Talk to others (mentions)
• Reply to mentions
34. What should I share?
• Ask questions
• Involve your community
in your content
Community Your
original • Facebook
content
• Off-topic posts/memes
Other • Twitter
Interactions people's
content • Get involved in
community hashtags
(e.g. #FF, #charityweds)
35. Credits
Some slides and concepts recreated and reused from a PowerPoint presentation
developed by Ben Teoh for our training partner Connecting Up.
For more information, Connecting Up:
Visit their website www.connectingup.org
Images and statistics also from Techcrunch and Nielsen
http://techcrunch.com/2012/12/03/mobile-drives-adoption-of-social-media-in-
2012-apps-mobile-web-account-for-majority-of-growth-nearly-half-of-social-
media-users-access-sites-on-smartphones/
For more information about the Digital Enterprise Program visit
http://digitalenterpriseadelaide.com
Connect with Rhys Moult on LinkedIn au.linkedin.com/in/rhysmoult
Editor's Notes
Social media: Communication, Collaboration,Connectivity, Community buildingHD Video: Video chat, Video streaming, Live broadcastingEntertainment:Online gaming, High-bandwidth, Music Multi-user: More devices, Home/business networkingVOIP: Audio chat, Lower costs, Better qualitye-Commerce: Online shopping, Online bankingCloud services: Data hosting, Online services, Distributed computing