This document discusses the importance of using LinkedIn for business and professional networking in today's digital age. It notes that with over 200 million members worldwide, LinkedIn has become a primary way for professionals to connect and communicate online. The document provides advice for using LinkedIn effectively, such as including a recent photo, judiciously giving and receiving recommendations that are deserved, differentiating yourself in your profile, and engaging in strategic connections and groups related to your interests and work. While networking takes time, the document advocates allocating an hour a week to LinkedIn to read and engage with contacts, as networking is worthwhile both online and offline.
12. Often referred to as the ‘new networking for business’
LinkedIn is not so new really, at 10 years old and
with 200 million members around the world.
13. But just signing up and doing nothing is like going to
a networking lunch and standing in the corner.
63. Allocate an hour a week to reading but arrange for
the material to be shared across the week by using
scheduling tools like Bufferapp, Sprout Social or
Hoot Suite.