Didital Deceptions Word Camp Toronto 2010
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Didital Deceptions Word Camp Toronto 2010

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Word Camp Toronto 2010 presentation on How to win an Election using WordPress and Social Media, presented by Duncan of Digital Deceptions and Glenn McKnight of Global Catalysts Consulting Services.

Word Camp Toronto 2010 presentation on How to win an Election using WordPress and Social Media, presented by Duncan of Digital Deceptions and Glenn McKnight of Global Catalysts Consulting Services.

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    Didital Deceptions Word Camp Toronto 2010 Didital Deceptions Word Camp Toronto 2010 Presentation Transcript

    •  
      • Graphic and web designer
      • Started Digital Deceptions in 2001
      • Using WordPress professionally since 2008
      • Spoke at WordCamp Toronto 2009
      • Received Best Theme Design at #wcto2009
    • He is a storyteller with a passion  to capture the meaning behind the message which is key for any business, non profit or social causes.
    • A Winning Campaign Needs
      • Goals
      • Strategies
      • Tactics
    • Goals To Win An Election
    • Strategies
      • Integrate the internet into everything you do
      • Make the web the hub of all your campaigns
    • Tactics
      • Social networking leverages audiences quickly
      • WordPress is easy to publish content
      • SEO allows you to be found
    • Barack Obama
    • Obama Results
      • Obama = 2,380,000
      • McCain = 620,000
      • 383.8% more
    • Obama Results
      • Obama = 833,161
      • McCain = 217,811
      • 382.5% more
    • Obama Results
      • 139,000 YouTube videos uploaded
      • 1,800 official clips
      • 14.7 hours of viewing
      • Yes We Can video had 14.5 million views
      • 905% more views over McCain
    • Obama Results
      • 6.5 million online donations gave $500 million
      • Average was $100 or less per donor
      • 70,000 personal blogs raised $30 million
    • Obama Results
      • 1 billion emails sent with targeted messages
    • Obama Results
      • 1 million signed up for mobile alerts
    • Obama Results
      • Obama = 145,869 followers
      • McCain = 4,603 followers
      • 3169% difference
    • Campaign Fundamentals
      • Getting the message out
      • Keeping the message fresh
      • Sticking to the story
      • Tracking + keeping in touch with visitors
      • Developing a worthwhile and engaging relationship with those who can support you and your concerns
    • Crunch Time It’s Jan 6 th and the election is on the 20 th What can be done in 2 weeks?
    •  
    • Overview
      • Background
      • Campaign Strategy
      • Campaign Tools
      • Web Statistics
      • Election Results
      • What worked
      • What didn't work
      • Recommendations
    • Background
      • Union politics and Social Media:
      • Presentation detailing the social media tools and techniques to build candidate awareness for the presidency of one of Canada's largest union of 22,000 members
      • The tools including video, Slideshare.net, Soundslides, Youtube, Blip.tv, Animoto Local online newspaper, Wordpress and more
    • Campaign Strategy
      • Set the stage as a local long standing community member
      • Long history as an auto worker
      • Establish credibility as a legitimate union member
    • Campaign Tools
      • Set the stage as a local long standing community member
      • Long history as an auto worker
      • Establish credibility as a legitimate union member
    • Identify the Issues
      • Leadership
      • Currency
      • Relevancy
      • Economy
      • Politics
      • More
    • Approach
    • Approach
      • Reach out and touch the viewer
      • Short
      • Comedic
      • Edgy
      • Grasp attention
      • Encourage smart phone viral distribution
    •  
    • Tools
      • 18 short videos
      • 30 sec free or upgrade to unlimited account
      • Embed into WP blog, Facebook & Youtube
    • Tools
      • 5 slideshows
      • Slideshows Powerpoint and Open Office
      • Embed into WP blog, Facebook & Youtube
    • Tools
      • 18 Short videos
      • Embed into WordPress blog & Facebook
    • Tools Revolution Theme
      • Plugins Used
      • Google XML Sitemaps
      • All in One SEO Pack
      • SlideShare
      • Sociallite
    • Impact
    • Show Me the Money
      • Slideshare.net
      • Five presentations
      • 450 views
      • YouTube + blip.tv
      • Total over 1,900 hits
    • Website Stats for Year of 2009
    • First 3 Months of 2010
    • What the Numbers Say Over All Traffic Increased by 340% in 3 months Search Engine Traffic Increased by 470% Referring Site Traffic Increased by 127% Direct Traffic Increased by 48%
    • Elections Results
    • Election Results
      • Analysis
      • Chris Buckley 70%- 3,532
      • Al Clarke 30%- 1,143
      • Less than 21% voter turnout
      • 9 out of 10 voters were retirees
      Membership of 22,000 workers and retirees working at 22 locations at Oshawa General Motors plant and feeder plants
    •  
    • What Worked?
    • What Worked
      • Integration of the key messages through all the conventional media outlets including local newspaper ads and interviews, radio ads and flyers linking to the social media platforms
      • Setting the foundation for next election
      • Rapid deployment of content to various platforms over a 14 day period. Idea to implementation
    • What Didn't Work?
    •  
    • Talent Pool
      • Campaign started too late
      • Lack of campaign focus & message
      • Little written content and photos
      • No integrated approach
      • No dedicated volunteer base
    • Not Enough Help
      • Lack of talent pool to disseminate information to thoughtful leaders
      • and influencers
      • No campaign volunteers to help build community on Twitter, Facebook or YouTube
    • Not Enough Time
      • Campaign lacked definite brand
      • Too late setting up YouTube channel
      • Slow turnaround time on content
    • Tools and Links
    • Technical Tools
      • Sound Editing - Audacity
      • Video capture - Camtasia Studio
      • Photo editing - Adobe Photoshop
      • Video editing - Adobe Premier
      • Storytelling - Soundslides
      • Sound bytes - Archives.org
      • Website - WordPress
      • Statistics - Google Analytics
      • Slideshows - Open Office Impress
    • Links
      • Animoto
      • animoto.com/play/ky1QpLR11z8bGuLuKBBBfg
      • Slideshare
      • slideshare.net/logdon
      • WordPress website
          • 222talk.ca
      • Youtube
      • youtube.com/watch?v=Y44w7vQtaQk
      • BlipTV
      • blip.tv/file/3065984
    • Contact Us Duncan Twitter Web Email Glenn McKnight Twitter Skype Web You can find this presentation at DigitalDeceptions.ca D @digitalduncan digitaldeceptions.ca [email_address] c @gmcknight gmcknight globalcatalysts.com