Start broad and narrow down to identify best influencers.
Integrated Marketing Communications
Events<br />Websites<br />Media /BloggerRelations<br />Print Collateral<br />Marketing Communications Integration: In with the New – In with the Old<br />Federated Press, September 28, 2010<br />Leslie Hetherington, APR, MBA, Principal, LASH Communications Group & 2008/2009 Past President, IABC/Toronto<br />
CML Earth is not the place to report adverse events. If you wish to report a suspected adverse reaction to a Novartis product, click here.</li></li></ul><li>1. Listening<br /><ul><li>Conversations on Brand & Competitors
4.Engage On & Offline<br />In media relations/social media release<br />Cross-promote on collateral, ads, POP… <br />Icons/links in email signatures/footers<br />Icons & addresses on biz cards<br />Share & link widgets on website<br />SM for event invites and tracking<br />Re-purpose existing content<br />
Print & TTC Ads, Direct + Google Ads</li></ul>www.head2headInc.com<br />
IABC/Toronto<br />Started with Facebook, added presence on Twitter & LinkedIn (1 yr later)<br />SM now drives 20% of event registrations<br />Facebook leads as source (10%)<br />On main website:<br />