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Analyzing User Research Interview Workshop

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What are you going to do with all that great data you just collected from your user research interviews? Synthesizing all that data - if you don’t have a method, can take forever - but you’re a …

What are you going to do with all that great data you just collected from your user research interviews? Synthesizing all that data - if you don’t have a method, can take forever - but you’re a startup, so you need to make sense of that data within hours not weeks. In this workshop, we’ll actually tackle a real problem, interview each other, take notes and then use that data to learn actual synthesis techniques that you can use no matter what your subject matter is.

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Transcript

  • 1. Analyzing UserResearch InterviewsDiane Loviglio@dianeloviglioGeneral AssemblyJanuary 19, 2013
  • 2. Architecture & Anthropology Startup Founder UX Researcher Startup Advisor
  • 3. Gaining empathy for ...
  • 4. What We’ll Be Doing Today Conducting an Interview Analyzing Techniques - Affinity Diagram - Grids - Spectrums - 2x2s Viewing the Final Report
  • 5. Conduct the Interview and Take Notes
  • 6. Making Post-it Notes One idea per post-it! pic of post it notes in groups
  • 7. Practice Making a Post-it Note
  • 8. Prepping Your Space
  • 9. Participant Boards Post photos and artifacts around the room.
  • 10. Grids Seeing the data all at once.
  • 11. Affinity Diagram Group like with like. Re-sort and rename. pic of post it notes in groups
  • 12. Spectrums & 2x2s Comparing one axis with another. pic of post it notes in groups
  • 13. Now It’s Our Turn
  • 14. Analyzing UserResearch Interviews@dianelovigliodiane.loviglio@gmail.com