ConductingUser Research for Startups    Part 1   @dianeloviglio   August 2012
Architecture & Anthropology            Startup Founder             UX Researcher             Startup Advisor
Gaining empathy for ...
Agenda         What is User Research?         Why do User Research?         How do I recruit the right people?
What is User Research?         Understanding past and         current behaviors in order         to use them as a proxy fo...
Why do User Research?                   gain empathyEthnography                          Usability                 their m...
What problem is your  startup solving?
What do you want to know about your current or     potential users?
How do I recruit the right people?       Write a Screener       Promote your Screener
Write a Screener                                                Give a description,                                       ...
Don’t make any questions required.
Don’t use branching logic.Ask at least one open-endedquestion.Keep it to 10 questions.
Only collect this info if it’s relevant
Include exact times and locations.
Ask for first name, email and cell aslast questions.
Write a screener
Promote Your Screener                        Use your current                        customer list.
Promote Your Screener   Find places where                        people hang out in                        real life.
Promote Your Screener   Find places where                        people hang out                        online.
Promote Your Screener   Use @ and # to talk                        to your competitors’                        customers.
Promote Your Screener   Find conversations                        people are already                        having around ...
Promote Your Screener                        Target people and                        spread it through your              ...
Pick 3 places to promote      your screener
Agenda for next time      How to understand those people?       Write an interview script       Conduct an interview      ...
ConductingUser Research for Startups    Part 1   @dianeloviglio   August 2012
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Conducting User Research for your Startup- part 1

  1. 1. ConductingUser Research for Startups Part 1 @dianeloviglio August 2012
  2. 2. Architecture & Anthropology Startup Founder UX Researcher Startup Advisor
  3. 3. Gaining empathy for ...
  4. 4. Agenda What is User Research? Why do User Research? How do I recruit the right people?
  5. 5. What is User Research? Understanding past and current behaviors in order to use them as a proxy for future behaviors.
  6. 6. Why do User Research? gain empathyEthnography Usability their motivations their values their needs their behaviors
  7. 7. What problem is your startup solving?
  8. 8. What do you want to know about your current or potential users?
  9. 9. How do I recruit the right people? Write a Screener Promote your Screener
  10. 10. Write a Screener Give a description, without giving away too much info. Include incentive. Start with easy questions. Always add “Other”.
  11. 11. Don’t make any questions required.
  12. 12. Don’t use branching logic.Ask at least one open-endedquestion.Keep it to 10 questions.
  13. 13. Only collect this info if it’s relevant
  14. 14. Include exact times and locations.
  15. 15. Ask for first name, email and cell aslast questions.
  16. 16. Write a screener
  17. 17. Promote Your Screener Use your current customer list.
  18. 18. Promote Your Screener Find places where people hang out in real life.
  19. 19. Promote Your Screener Find places where people hang out online.
  20. 20. Promote Your Screener Use @ and # to talk to your competitors’ customers.
  21. 21. Promote Your Screener Find conversations people are already having around your topic.
  22. 22. Promote Your Screener Target people and spread it through your personal networks.
  23. 23. Pick 3 places to promote your screener
  24. 24. Agenda for next time How to understand those people? Write an interview script Conduct an interview Take notes and collect artifacts
  25. 25. ConductingUser Research for Startups Part 1 @dianeloviglio August 2012

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