16 February 2012             Analysing effective strategies for             engaging the public via the web               ...
Agenda     Digital technologies / Transmedia     Strategies for engaging     Measuring effectivenessDheeraj Chowdhury
https://www.google.com/adplannerDheeraj Chowdhury
Dheeraj Chowdhury
Where is this conversation happening?Dheeraj Chowdhury
Dheeraj Chowdhury
Dheeraj Chowdhury
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Measurement is Not CountingDheeraj Chowdhury
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Get SMART                    S   Specific                    M   Measurable                    A   Attainable             ...
Dheeraj Chowdhury
Dheeraj Chowdhury
Big thank you and acknowledgments to: Mind Jumpers - http://www.mindjumpers.com/blog/ Richard Pentin - http://www.slidesha...
Dheeraj Chowdhury
Thank you    Dheeraj Chowdhury    m: 0412107479    e: dheeraj.chowdhury@det.nsw.edu.au    e: dheerajc@gmail.com    twitter...
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Analysing effective strategies for engaging the public via the web

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Presentation on community engagement, delivered at series of conferences between Oct strategies

Published in: Technology, Business
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Analysing effective strategies for engaging the public via the web

  1. 1. 16 February 2012 Analysing effective strategies for engaging the public via the web Dheeraj ChowdhuryDheeraj Chowdhury
  2. 2. Agenda  Digital technologies / Transmedia  Strategies for engaging  Measuring effectivenessDheeraj Chowdhury
  3. 3. https://www.google.com/adplannerDheeraj Chowdhury
  4. 4. Dheeraj Chowdhury
  5. 5. Where is this conversation happening?Dheeraj Chowdhury
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  20. 20. Measurement is Not CountingDheeraj Chowdhury
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  36. 36. Get SMART S Specific M Measurable A Attainable R Relevant T TimelyDheeraj Chowdhury
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  39. 39. Big thank you and acknowledgments to: Mind Jumpers - http://www.mindjumpers.com/blog/ Richard Pentin - http://www.slideshare.net/Ifonlyblog/iab-measurement-framework-for-social-media-final4-3 David Armano - http://about.me/david_armano Debra Askanase - www.communityorganizer20.com Beth Kanter - www.bethkanter.org Ben Kelly – ben.kelly@empirical.com Jon M Thomas – Presentation Advisors www.presentationadvisors.comDheeraj Chowdhury
  40. 40. Dheeraj Chowdhury
  41. 41. Thank you Dheeraj Chowdhury m: 0412107479 e: dheeraj.chowdhury@det.nsw.edu.au e: dheerajc@gmail.com twitter: dheerajcDheeraj Chowdhury
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