11 Design Strategies Of The Next Decade

Consider these facts. 1) Technology influences how we make things. 2) Designers will continue to bridge the gap between technology and you. So how will we design our products differently in the next 10 years?

1 The “Unibody” is made by a computer controlled precision milling process. The advantage of this process includes reduced part count, thinness and a rigid structure.

1 Samsung spent millions perfecting this molding process. The unique clear rim and red to black color gradient has become a design language synonymous with their brand.

1 The HP Envy’s surface pattern is created through a chemical etching process on its metal body. The texture gives the surface and product a unique character.

1 Freedom of Creation uses rapid prototyping technology to create shapes and forms that traditional manufacturing processes cannot.

2 My experimental Un-p3 project explores the use of laser cut plywood to aims to create an electronic product that ages well and is warm to the touch

2 Joey Roth’s ceramic speaker design celebrates the use of organic materials.

2 Silicon and cloth bangles by Tzuri Gueta (left) and concrete jewellery by Karen Konzuk (right).

3 The business of consumer electronics looks for the next big thing. Much of it are evolutions. What will products evolve to next? ?

3 Understanding a user’s needs and how they engage with a product or technology is the key to a successful evolution.

4 “Design is the silent ambassador of the Brand” ~Paul Rand

4 Hey, look at how big my “thing” is?

4 In an environment of tight budgets and informed consumers, designs need to communicate not only their function but their brand promise.

5 Simple but Complex. Technology allows us to create simple products with deep user interfaces and experiences that can be made meaningful to users.

6 Less is More when it comes to digital convergence. Adding more functions makes a product harder to use. Modularity responds to this by allowing you to only buy/use what you need.

6 Prosumer, or “professional consumer” cameras push the limits of digital convergence by balancing simplicity with in-depth functionality. Often it is about reducing specifications, like the G11’s megapixels, not increasing it.

7 This a testament to the rise of the Internet brands. As humans are inherently tangible creatures, these brands realize they need to get out to the real world to bring their brand experience closer to their consumers.

8 Inanimate electronics products, they are often viewed as cold and distant. Haptic design philosophies allow users to form strong tangible relationships with the products they use.

8 This is also known as “High Touch” electronics.

9 More and more people treat electronics as items of value. Both in a personal and monetary sense. Personalizing, customizing, accessorizing and hacking a product to better fit an individual’s needs and fancies will be common activities.

9 Products will never be a 100% fit to a user’s needs. The well informed consumer will seek out solutions beyond what a product can offer. It is thus a lucrative business to provide accessories that solve problems like a hot laptop casing.

10 It is often good if consumers can tell designers what they would like in the products they buy. This reduces product development risks as it often guarantees sales.

10 Technology facilitates and makes the tedious task of collecting consumer data simple. But how much of your design creation will you let the consumer control? How hard do you listen when what people tell you is often different from what they really want? Can you design a product or system that is flexible enough to provide the user with enough choice?

11 Look at how far we have come since the first multipurpose computer was announced in 1946? After 64 years we now have computers as big as your palm.

11 With miniaturization at the heart of technology, it is conceivable that manufacturing machines will soon be small enough to sit on your desktop. Actually, it already has. So now everyone can be a designer as they are able to make anything. So then what is the value of design and designers?

Follow the conversation at www.DesignSojourn.com.

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11 Design Strategies Of The Next Decade

by designsojourn on Jan 10, 2010

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11 Design Strategies Of The Next Decade — Presentation Transcript