Consider these facts.

1) Technology influences how we
make things.

2) Designers will continue to bridge
the gap between ...
1
The “Unibody” is made by a
computer controlled precision
milling process. The advantage of
this process includes reduced...
1   Samsung spent millions perfecting
    this molding process. The unique
    clear rim and red to black color
    gradie...
1   The HP Envy’s surface pattern is
    created through a chemical etching
    process on its metal body. The
    texture...
1   Freedom of Creation uses rapid
    prototyping technology to create
    shapes and forms that traditional
    manufact...
2
My experimental Un-p3 project
explores the use of laser cut
plywood to aims to create an
electronic product that ages we...
2   Joey Roth’s ceramic speaker design
    celebrates the use of organic
    materials.
2   Silicon and cloth bangles by Tzuri
    Gueta (left) and concrete jewellery
    by Karen Konzuk (right).
3       The business of consumer
        electronics looks for the next big
        thing. Much of it are evolutions.
    ...
3
Understanding a user’s needs and
how they engage with a product or
technology is the key to a successful
evolution.
4   “Design is the silent ambassador of
    the Brand”          ~Paul Rand
4   Hey, look at how big my “thing” is?
4   In an environment of tight budgets
    and informed consumers, designs
    need to communicate not only their
    func...
5   Simple but Complex. Technology
    allows us to create simple products
    with deep user interfaces and
    experienc...
6
Less is More when it comes to
digital convergence. Adding more
functions makes a product harder
to use.

Modularity resp...
6   Prosumer, or “professional
    consumer” cameras push the limits
    of digital convergence by balancing
    simplicit...
7   This a testament to the rise of the
    Internet brands. As humans are
    inherently tangible creatures, these
    br...
8   Inanimate electronics products,
    they are often viewed as cold and
    distant. Haptic design philosophies
    allo...
8   This is also known as “High
    Touch” electronics.
9
More and more people treat
electronics as items of value. Both
in a personal and monetary sense.

Personalizing, customi...
9   Products will never be a 100% fit to
    a user’s needs. The well informed
    consumer will seek out solutions
    be...
10   It is often good if consumers can
     tell designers what they would like
     in the products they buy. This
     r...
10   Technology facilitates and makes
     the tedious task of collecting
     consumer data simple.

     But how much of...
11   Look at how far we have come
     since the first multipurpose
     computer was announced in 1946?

     After 64 ye...
11   With miniaturization at the heart of
     technology, it is conceivable that
     manufacturing machines will soon
  ...
Follow the conversation at www.DesignSojourn.com.
11 Design Strategies Of The Next Decade
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11 Design Strategies Of The Next Decade

  1. 1. Consider these facts. 1) Technology influences how we make things. 2) Designers will continue to bridge the gap between technology and you. So how will we design our products differently in the next 10 years?
  2. 2. 1 The “Unibody” is made by a computer controlled precision milling process. The advantage of this process includes reduced part count, thinness and a rigid structure.
  3. 3. 1 Samsung spent millions perfecting this molding process. The unique clear rim and red to black color gradient has become a design language synonymous with their brand.
  4. 4. 1 The HP Envy’s surface pattern is created through a chemical etching process on its metal body. The texture gives the surface and product a unique character.
  5. 5. 1 Freedom of Creation uses rapid prototyping technology to create shapes and forms that traditional manufacturing processes cannot.
  6. 6. 2 My experimental Un-p3 project explores the use of laser cut plywood to aims to create an electronic product that ages well and is warm to the touch
  7. 7. 2 Joey Roth’s ceramic speaker design celebrates the use of organic materials.
  8. 8. 2 Silicon and cloth bangles by Tzuri Gueta (left) and concrete jewellery by Karen Konzuk (right).
  9. 9. 3 The business of consumer electronics looks for the next big thing. Much of it are evolutions. What will products evolve to next? ?
  10. 10. 3 Understanding a user’s needs and how they engage with a product or technology is the key to a successful evolution.
  11. 11. 4 “Design is the silent ambassador of the Brand” ~Paul Rand
  12. 12. 4 Hey, look at how big my “thing” is?
  13. 13. 4 In an environment of tight budgets and informed consumers, designs need to communicate not only their function but their brand promise.
  14. 14. 5 Simple but Complex. Technology allows us to create simple products with deep user interfaces and experiences that can be made meaningful to users.
  15. 15. 6 Less is More when it comes to digital convergence. Adding more functions makes a product harder to use. Modularity responds to this by allowing you to only buy/use what you need.
  16. 16. 6 Prosumer, or “professional consumer” cameras push the limits of digital convergence by balancing simplicity with in-depth functionality. Often it is about reducing specifications, like the G11’s megapixels, not increasing it.
  17. 17. 7 This a testament to the rise of the Internet brands. As humans are inherently tangible creatures, these brands realize they need to get out to the real world to bring their brand experience closer to their consumers.
  18. 18. 8 Inanimate electronics products, they are often viewed as cold and distant. Haptic design philosophies allow users to form strong tangible relationships with the products they use.
  19. 19. 8 This is also known as “High Touch” electronics.
  20. 20. 9 More and more people treat electronics as items of value. Both in a personal and monetary sense. Personalizing, customizing, accessorizing and hacking a product to better fit an individual’s needs and fancies will be common activities.
  21. 21. 9 Products will never be a 100% fit to a user’s needs. The well informed consumer will seek out solutions beyond what a product can offer. It is thus a lucrative business to provide accessories that solve problems like a hot laptop casing.
  22. 22. 10 It is often good if consumers can tell designers what they would like in the products they buy. This reduces product development risks as it often guarantees sales.
  23. 23. 10 Technology facilitates and makes the tedious task of collecting consumer data simple. But how much of your design creation will you let the consumer control? How hard do you listen when what people tell you is often different from what they really want? Can you design a product or system that is flexible enough to provide the user with enough choice?
  24. 24. 11 Look at how far we have come since the first multipurpose computer was announced in 1946? After 64 years we now have computers as big as your palm.
  25. 25. 11 With miniaturization at the heart of technology, it is conceivable that manufacturing machines will soon be small enough to sit on your desktop. Actually, it already has. So now everyone can be a designer as they are able to make anything. So then what is the value of design and designers?
  26. 26. Follow the conversation at www.DesignSojourn.com.

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