Recommended
More Related Content
More from designanddigitalworld
More from designanddigitalworld (10)
Recently uploaded
Recently uploaded (20)
5. Aspects of Digital Communication
- 2. @DesDigitalWorld #digitalworld “Letters and posters will be circulated to local organizations that provide sport programs for youth with disabilities (see attached). An online version of the poster will also be created so that the link to the poster can be sent to organizations to circulate to their participants.”
Editor's Notes
- Well my job here is to provide a bit of an alternative view and talk about when you might now want to brand your project or when having slightly more amateurish look to your digital presence can be an advantage. And to do that I’m going to use the example of my doctoral research project called AthletesFirst. AthletesFirst was a community based project that I worked on with a group of Canadian Paralympic Athletes. Basically – what we did was create a blog – this blog – and each week we would take turns writing about issues related to disability sport sport. And then we would try to get people reading the posts but more importantly we would try to get people discussing the issues in the comment section of the blog and then also sharing the link and continuing the conversation on other platforms including Facebook and Twitter. And when I say we didn’t brand the project – we did have a name – AthletesFirst – and a tagline: Sporting Abilities and Opinions – but that was about it. A lot of people suggested that we create a Facebook page to accompany the website. And that there be an official AthletesFirst twitter account. But we decided not to that and here’s why.