This is my Peepcon presentation about schema. Enjoy!
Hit me up on social media Google+, Twitter, Instagram (or whatever) @denseymour
http://leapfroggr.com/peepconplugin (currently for Peepcon attendees only)
I hope this turns out right because Slideshare wont let me upload Keynote files. Sorry guys.
2. QUICK LOOK
• Search Engines Agreed…
• It’s a Way to “Structure”
data
• Organize Information
• Understand the Content
• Add glitter to search results
3. – Some Guy at Google
“Google’s main focus is to make
sure it’s users are getting more
value.”
4. EXAMPLES
Recipe
s
………………
Product Reviews
Event Information
Concert Details
Critic Reviews
Product Details
Official Logo
Official Social Profiles
Google Authorship
Movie Trailers
Video Snippets
Location Specific
A LOT of Contact Number Types
Answer Box?
Galleries
Q&A
Knowledge Graph?
9. – Some Guy at Google (but they deleted this)
“Marking up your data for rich snippets won’t
affect your page’s ranking in search results, and
Google doesn’t guarantee to use your markup.”
11. THEN WHY DO IT?
• Google values organized information
• It values user engagement
• Which brings us to relevancy
12. • Pogo Sticking
• CTR (Click Through Rate)
• Time on Site
SOME “POSSIBLE”
FACTORS
(Debunked by Google… LOL)
• Bounce Rate
• Page Views
• Conversions?
19. OPTIMIZE FOR LOCAL SEO
• Geo-Sitemaps
• NAP (Name, Address, Phone Number)
• Multiple Branches? Put together in one page
if you want
• One page per branch + NAP + Maps
20. OPTIMIZE FOR LOCAL SEO
• Usual On-page SEO work (+ Set Up Webmaster
Tools)
• Here’s my fav right now for UX - UserTesting.com
• Want a free version? peek.Usertesting.com
• Off-page factorsGoogle MyBusiness + Citations + Links + Mentio
21. SCHEMA: THE PROCESS
• Identify which schema types will fit your
needs
• Generate/Create the scripts
• Use them on the site
• Test them
• Tweak!
29. GENERATE THE SCRIPTS
Official Logo
<script type="application/ld+json">
{
"@context": "http://schema.org",
"@type": "LocalBusiness",
"url": "http://seophilippines.company",
"logo": "http://seophilippines.company/wp-
content/uploads/2015/03/seo-philippines-company.png"
}
</script>
Change This Later
30. GENERATE THE SCRIPTS
Official Social Profiles
<script type="application/ld+json">
{ "@context" : "http://schema.org",
"@type" : "LocalBusiness",
"name" : "SEO Philippines Company",
"url" : "http://seophilippines.company",
"sameAs" : [
"http://www.facebook.com/seophilippinescompany",
"http://www.twitter.com/seophilippinescompany",
"http://plus.google.com/+
seophilippinescompany"]
}
</script>
Facebook
Twitter
Google+
Instagram
YouTube
LinkedIn
Myspace
Business Name
35. TWEAK IT• Combine the code so it’s more efficient
• Tweak type so that it’s more specific!
• YOU don’t want to be another
“LocalBusiness”
• https://www.LeapFroggr.com/localbusiness-
types
39. YOU'RE IN
LUCK
I have a gift for you
• Still in Alpha
• Never released before
• Actively Being
Developed I have no better
name for it at the
moment…
40. HOW TO GET IT?
• https://www.LeapFroggr.com/PeepconPlugin
• Sign up - Follow instructions…
• That’s it!
• Oh, you can share the link if you like it. Who
doesn’t like freebies?
41. LIKED THIS?
• Slides will be on Slideshare.net/denseymour
• Follow me on Google+, Twitter and
Instagram @denseymour
• Use other social networks? @denseymour
• https://www.leapfroggr.com/schedule