Facebook is an important and useful social media tool for today’s expanding businesses. As with any form of social media, it is vital that you use Facebook appropriately in order to fully benefit from it. Here are some important things to remember when applying Facebook pages to your business:
Avoid cluttering up your business’s Facebook page with too many apps. Having too many apps will only confuse your visitors and make the page look cluttered and unruly. Try to keep between 6 and 7 apps on your page.
Don’t update your Facebook status more than twice a day. Keep your daily updates limited to the two most important headlines of the day, one in the morning and one in the late afternoon. Your viewers really don’t want to know every single thing your company is doing every second of the day.
Keep your business’s Facebook page focused on the business. Too many business owners treat their business’s Facebook page like it was their personal page. Always make sure to keep any images, videos and posts relevant to your industry and your business.
Always make sure your business’s Facebook content is designed around your customers. Make sure that this content is worthwhile to them to keep them coming back for more. Keep your content helpful , informative and engaging.
Use your business’s Facebook page to establish your company as an authority in your niche. Just because your content needs to be helpful and informative doesn’t mean you shouldn’t also take the time to tell your viewers how qualified and skilled your business is. Help your customers to make the most informed decision by letting them you are an authority on your subject.
Make sure to add some personality to your business’s Facebook page. No one wants to read content that was written by a robot. Without personality and a little style your Facebook page will be boring to readers and they will probably go somewhere else. Make your page appear casual and comfortable to your viewers.
Pay attention to feedback. Use feedback to determine what you are doing right and how much your customers value your business. Always respond in a nice way to your customer’s feedback and encourage it through surveys, discussion questions and polls.
Give your Facebook visitors something in exchange for their time. Don’t ask your customers to “Like” your business, answer your questions and participate in your polls for nothing. Occasionally you should reward your customers by running contests, give-aways, raffles and other forms of promotion.
Post social stories. Don’t just have links to your products and company website on your Facebook page- post some social news stories as well. Viral stories spread very quickly and are a great way to have millions of people talking about your company in a few hours.
Tread very, very carefully when posting controversial topics on your business’s Facebook page. Controversy can be a very useful tool when it comes to generating viewer interest, but you run the risk of creating tons of bad press for your company. Be especially careful if you decide to post controversial things on your Facebook page.
ALWAYS follow Facebook’s official guidelines.This will help ensure that your business’s Facebook page stays up and running and is just good business practice.
Use appropriate keywords in your Facebook content. While Facebook already has great page ranking, using keywords and relevant links will drive up your page’s ranking even more. Use keywords on your wall, in your posts, in your status updates and in the information sections.
Fill out all of the information space offered in the profile section. This is another great place to add in keywords. The more content about your company that you enter and the more keywords that you use- the better ranking you will receive. It also helps your customers to get a better idea of who you are and what your company can do.
Even with a nominal weekly/monthly budget, you should be able to boost your fan count using Facebook’s own social ad feature. It’s the most targeted traffic your money can buy. To buy an ad, scroll to the foot of any page inside Facebook and click the link at the very bottom that says “ Advertising .” From there, you can walk through the wizard and get an excellent sense of how many Facebook users are in your exact target market. Then, when you advertise your fan page, Facebook users can become a fan (click the Like button) right from the ad as shown in the screenshot below. Additionally, Facebook displays several of your friends who have already liked you, thus creating social proof
