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Social Media 101:
Building the Digital You
By Tami Cannizzaro, Social Business Leader at IBM
Ask Yourself
1. Who are you?
2. What do you stand for?

3. What is Your Brand?

© 2012 International Business Machines Cor...
© 2012 International Business Machines Corporation

3
I’m too busy.

© 2012 International Business Machines Corporation

4
I just don’t have time.

© 2012 International Business Machines Corporation

5
I don’t know where to start.
© 2012 International Business Machines Corporation

6
Making
Update
Markets
LinkedIn

Capturing
Get on
Markets
Twitter

Grow Your
‘Friends’

© 2012 International Business Machi...
1. Create and control your
professional profile
2. Choose contacts to keep up
to date, communicate,
3. Join Groups to enga...
Checklist
• All of your (relevant) employment
history
• Your CV
• Your education
• Your social profiles
• Joining groups a...
Ask, what does your profile say about you?

© 2012 International Business Machines Corporation

10
Consider posting on LinkedIn

© 2012 International Business Machines Corporation

11
WHO YOU SHOULD CONNECT WITH:
1. People you went to school with

2. Your personal network (friends)
3. Colleagues and partn...
WAYS TO INTERACT ON LINKEDIN:
1. Like someone’s activity
2. Share a post

3. Comment on a post
4. Endorse someone’s skill(...
Let’s talk about Twitter!
What do I use it for?
1. Find out what’s happening in the
industry
2. Follow Influencers in your industry
3. Establish you...
BENEFITS OF USING TWITTER:
1. See what’s going on with your customers and
their competitors
2. Interact and connect with i...
Pick a username that’s easy to remember.

© 2012 International Business Machines Corporation

17
Include full name so people can find you.

© 2012 International Business Machines Corporation

18
What does your profile say about you?
Setting up your profile.
Link to LinkedIn profile for more info.
Make it count! Elevator pitch in 160 characters.
LISTS TO CREATE ON TWITTER:
1. Thought leaders and influencers for your area of
expertise (experts, analysts, etc)
2. News...
WHAT TO SHARE:
1. Interesting articles and blog posts
2. Thought leadership content related to your area of
expertise
3. V...
WAYS TO INTERACT ON TWITTER:
1. Retweet
2. Favorite someone’s tweet

3. Respond to a tweet
4. Mention someone
5. Follow

6...
What do I use it for?

ADD GOOD VISUAL
SAMPLE

1. Take business
relationships to the next
level
2. Conversation points tha...
3 in 5
IT decision makers use social media to learn
about new products and technologies.
86%
Business technology
decision-makers that
use social media for
professional
reasons.
1 in 5 minutes online is spent
on social networks.
91% of mobile users keep their devices
within arm's reach 100% of the time.
Customers are googling your name
before you walk in the door…
When they get a voicemail or
before a conference call…
"The best employees are not just present in
social media, they position themselves as
credible and influential sources in ...
Thank you.
Connect with me
Linkedin:
http://linkedin.com/in/TamiCannizzaro
Twitter:
http://twitter.com/TamiCann
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The Digital You

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Tips on how to build your personal brand.

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The Digital You

  1. 1. Social Media 101: Building the Digital You By Tami Cannizzaro, Social Business Leader at IBM
  2. 2. Ask Yourself 1. Who are you? 2. What do you stand for? 3. What is Your Brand? © 2012 International Business Machines Corporation 2
  3. 3. © 2012 International Business Machines Corporation 3
  4. 4. I’m too busy. © 2012 International Business Machines Corporation 4
  5. 5. I just don’t have time. © 2012 International Business Machines Corporation 5
  6. 6. I don’t know where to start. © 2012 International Business Machines Corporation 6
  7. 7. Making Update Markets LinkedIn Capturing Get on Markets Twitter Grow Your ‘Friends’ © 2012 International Business Machines Corporation 7
  8. 8. 1. Create and control your professional profile 2. Choose contacts to keep up to date, communicate, 3. Join Groups to engage and exchange in conversation 4. Learn about events in your industry 5. Research companies & professionals ◄ © 2012 International Business Machines Corporation 11:13:06 11:09:42 AM 8
  9. 9. Checklist • All of your (relevant) employment history • Your CV • Your education • Your social profiles • Joining groups and contributing to them • Making connections will get you insider information on your clients © 2012 International Business Machines Corporation 9
  10. 10. Ask, what does your profile say about you? © 2012 International Business Machines Corporation 10
  11. 11. Consider posting on LinkedIn © 2012 International Business Machines Corporation 11
  12. 12. WHO YOU SHOULD CONNECT WITH: 1. People you went to school with 2. Your personal network (friends) 3. Colleagues and partners 4. Customers/partners you have met in person 5. Those in your professional contact list 6. Those in your phone’s contact list 7. People you may know © 2012 International Business Machines Corporation 12
  13. 13. WAYS TO INTERACT ON LINKEDIN: 1. Like someone’s activity 2. Share a post 3. Comment on a post 4. Endorse someone’s skill(s) 5. Recommend a colleague, partner or customer 6. Join a group 7. Start or engage in a discussion in a group 8. Send someone a direct message or share a link 9. Visit someone’s profile 10. Ask for an introduction or recommendation © 2012 International Business Machines Corporation 13
  14. 14. Let’s talk about Twitter!
  15. 15. What do I use it for? 1. Find out what’s happening in the industry 2. Follow Influencers in your industry 3. Establish yourself as an expert 4. Build a network 5. Develop relationships with peers, colleagues, prospects, clients 6. Promote your professional activities © 2012 International Business Machines Corporation 15
  16. 16. BENEFITS OF USING TWITTER: 1. See what’s going on with your customers and their competitors 2. Interact and connect with influencers in your industry/segment 3. Discover content and learn 4. Become more influential in your area
  17. 17. Pick a username that’s easy to remember. © 2012 International Business Machines Corporation 17
  18. 18. Include full name so people can find you. © 2012 International Business Machines Corporation 18
  19. 19. What does your profile say about you?
  20. 20. Setting up your profile.
  21. 21. Link to LinkedIn profile for more info.
  22. 22. Make it count! Elevator pitch in 160 characters.
  23. 23. LISTS TO CREATE ON TWITTER: 1. Thought leaders and influencers for your area of expertise (experts, analysts, etc) 2. News and official sources of information 3. Your customers’ official accounts 4. Your customer’s competitors 5. Your company’s competitors 6. Colleagues 7. Business partners 8. Customers 9. Prospects
  24. 24. WHAT TO SHARE: 1. Interesting articles and blog posts 2. Thought leadership content related to your area of expertise 3. Videos (YouTube, Vimeo, TED) 4. Useful presentations and whitepapers (Slideshare) 5. Insights (people love stats) and quotes 6. General business and leadership tips and advice 7. Keep self-promotion and marketing to 20% or less 8. Infographics and images
  25. 25. WAYS TO INTERACT ON TWITTER: 1. Retweet 2. Favorite someone’s tweet 3. Respond to a tweet 4. Mention someone 5. Follow 6. Add to a list 7. Share your own thoughts
  26. 26. What do I use it for? ADD GOOD VISUAL SAMPLE 1. Take business relationships to the next level 2. Conversation points that help to deepen your relationship © 2012 International Business Machines Corporation 26
  27. 27. 3 in 5 IT decision makers use social media to learn about new products and technologies.
  28. 28. 86% Business technology decision-makers that use social media for professional reasons.
  29. 29. 1 in 5 minutes online is spent on social networks.
  30. 30. 91% of mobile users keep their devices within arm's reach 100% of the time.
  31. 31. Customers are googling your name before you walk in the door…
  32. 32. When they get a voicemail or before a conference call…
  33. 33. "The best employees are not just present in social media, they position themselves as credible and influential sources in customer networks." - Sales Executive Council
  34. 34. Thank you. Connect with me Linkedin: http://linkedin.com/in/TamiCannizzaro Twitter: http://twitter.com/TamiCann

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